Allison J. Brown
Omaha,NE
Summary
Accomplished marketing strategist with over eight years of experience developing and executing integrated, insight-driven marketing strategies across multiple channels. Known for translating customer behavior and partner goals into actionable campaigns that drive measurable results, I bring a unique blend of creative direction, lifecycle marketing expertise, and strategy to every marketing project. I excel at managing agency and internal resources, crafting customer-centric creative, and maintaining a deep understanding of audiences. With a background in both corporate and agency environments, I’m adept at leading complex initiatives from strategy to execution, while navigating fast-paced, evolving workspaces with a collaborative, proactive mindset.
Overview
13
13
years of professional experience
Work History
Part-Time Copywriter
biBerk
Omaha, Nebraska
06.2024 - Current
- Collaborated with designers and other creatives to generate original content that resonates with customers.
- Analyzed customer feedback data to inform messaging strategies.
- Researched industry trends and topics to develop content ideas.
- Created engaging headlines that capture reader attention quickly.
- Performed keyword research to optimize content visibility in search engine results.
- Developed clear call-to-action statements that drive conversions.
- Managed multiple projects simultaneously under tight deadlines.
- Compiled reports on campaign performance metrics for management review.
- Performed market research using various tools such as Google Analytics or Salesforce CRM software.
- Managed digital media presence including email campaigns, social media posts, search engine optimization.
- Conducted competitive analysis to evaluate the effectiveness of current strategies.
- Implemented A and B testing methods to optimize ad campaigns for maximum results.
- Trained staff members on best practices in digital marketing tactics.
- Designed promotional materials such as flyers, brochures, banners and other collateral for print or online advertising.
- Monitored key performance indicators such as website traffic, lead generation rates and conversion rates to measure success of campaigns.
Content Writer & Strategist
Infogroup
Omaha, Nebraska
05.2021 - 06.2024
- Produced high-quality written content that aligned with the organization's brand and messaging, including blog posts, articles, website copy, and marketing materials.
- Developed and executed content strategies that supported the organization’s marketing and communication goals.
- Collaborated with the marketing team to align content with the organization’s overall marketing strategy.
- Conducted keyword research and implemented on-page SEO techniques to improve the website's search engine rankings.
- Optimized content to increase organic traffic and visibility.
- Created and managed an editorial calendar to ensure consistent and timely content publication.
- Coordinated content production schedules and deadlines.
- Identified and defined target audience segments and tailored content to meet each segment's specific needs and interests.
- Developed and implemented content promotion strategies, including social media sharing, email marketing, and outreach to relevant publications or partners.
- Monitored content performance using analytics tools, tracked key performance indicators (KPIs), and adjusted content strategies based on data-driven insights.
- Maintained brand consistency across all written content, ensuring the organization’s voice and messaging were coherent and impactful.
- Positioned the organization as a thought leader in the data industry by producing insightful and informative content that addressed current trends and topics.
- Collaborated with internal subject matter experts to gather insights and expertise for content creation.
- Coordinated with graphic designers and multimedia specialists to enhance content with visuals or multimedia elements.
Fractional Marketing Manager
AllisonJanda.com
Omaha, Nebraska
04.2020 - Current
- Implemented and maintained documentation standards and templates, streamlining the creation and review process for technical content, resulting in improved consistency and readability across all technical materials.
- Created captivating, SEO-rich content that engages subscribers, nurtures leads, and supports each client's marketing efforts.
- Crafted compelling headlines, subject lines, body text, and calls to action to drive open rates, click-through rates, and conversions.
- Developed A/B test email content to optimize ongoing performance.
- Consistently enhanced marketing strategies based on analytics and audience feedback to increase response rates.
- Analyzed data and various KPIs to make informed decisions about editing content, scheduling strategies, and keyword optimization to increase conversion rates.
- Built and implemented email workflows using marketing automation tools and various platforms, including Mailchimp, HubSpot, Constant Contact, ConvertKit, and Active Campaign.
- Managed multiple content calendars and strategies, pivoting as needed to ensure business goals are supported.
- Ensured a consistent brand voice and messaging is implemented across all channels, leading all channels with necessary rebranding initiatives.
- Known and respected for fostering strong engagement and healthy cooperative partnerships with internal and external agency stakeholders, including product marketing, digital marketing, sales, and business leaders.
- Responsible and accountable for the vision, strategy, and execution of client brand and experience to attract more clients.
- Managed client websites and digital sales, marketing, and social media applications.
- Ensured that editorial and design standards for internal and external communications are consistently observed across multiple pieces.
- Developed engaging long-form content for websites, email campaigns, blog posts, eBooks, social media, and more.
- Wrote conversion-focused copy for sell sheets, white papers, display ads, emails, landing pages, website content, and more.
- Worked closely with various creative teams to implement brand guidelines across all marketing channels.
- Experienced using social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
- Used organic and paid social media campaigns to expand content reach for various products and services.
- Experienced with Search Engine Optimization.
- Assisted in updating, creating, and proofing business materials.
- Developed new marketing and communications materials for businesses and their customers.
- Produced copy for digital, print, and broadcast channels.
- Checked website traffic and advertising success.
- Arranges contract terms, prices, and revisions.
- Managed marketing and communication budgets ranging from $2,000 to $2M.
- Assisted in setting annual and long-term goals for business growth and earned revenue.
- Researched emerging trends in design and technology to stay ahead of industry changes.
- Developed comprehensive style guides outlining branding guidelines for use by internal teams.
- Reviewed work from junior copywriters and designers for accuracy and adherence to brand guidelines.
- Collaborated with internal stakeholders to define project objectives and timelines.
- Developed and implemented innovative strategies to increase brand awareness.
- Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
- Presented creative proposals at executive meetings for approval or revisions.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Evaluated new technologies and techniques to improve workflow efficiency.
- Revised existing content according to changes in product features or market conditions.
- Adapted tone of voice depending on target audience profile or message objectives.
- Edited existing copy to ensure clarity and consistency across all mediums.
- Ensured compliance with legal requirements related to copyright laws or other regulations.
Marketing Assistant
American National Bank
Omaha, Nebraska
05.2012 - 05.2015
- Generated engaging written content for the bank's website, blog, and social media platforms.
- Drafted informative articles, press releases, and newsletters to promote bank services and community involvement.
- Managed and scheduled social media posts to enhance the bank's online presence.
- Monitored social media channels for engagement, respond to customer inquiries, and foster positive interactions.
- Assisted in designing and producing marketing materials, including brochures, flyers, and promotional materials.
- Collaborated with graphic designers to ensure brand consistency in all printed materials.
- Supported the development and execution of email marketing campaigns, including writing compelling copy and tracking campaign performance.
- Aided in the planning and promoting of bank-sponsored events, such as financial seminars and community outreach programs.
- Conducted market research and competitive analysis to identify trends and opportunities for the bank's marketing strategies.
- Assisted in creating customer-focused communications, including welcome letters, updates, and announcements.
- Updated and maintained the bank's website content, ensuring accuracy and relevance.
- Implemented SEO best practices to improve website visibility.
- Monitored and analyzed website traffic, social media engagement, and email campaign metrics to assess marketing effectiveness.
- Provided administrative support to the marketing department, including scheduling meetings, managing calendars, and maintaining records.
Education
Bachelor of the Arts Degree - Journalism
Marquette University
Milwaukee, WisconsinSkills
- HubSpot Certified in Content Marketing
- HubSpot Certified in Social Media Marketing
- A/B testing
- Market research
- Copywriting
- Campaign management
- Performance analytics
- Audience targeting
- Brand consistency
- Creative brainstorming
- Effective communication
- Project management
- Time management
- Content writing
- SEO
- Ad copywriting
- Proofreading
- Keyword research
- Social media content
- Marketing campaign support
- Brand messaging
- Consistent brand messaging
- Long-form content
- Advertisement development
- Short-form content
- Creative storytelling
Languages
English
Professional
References
References available upon request.
Timeline
Part-Time Copywriter
biBerk
06.2024 - Current
Content Writer & Strategist
Infogroup
05.2021 - 06.2024
Fractional Marketing Manager
AllisonJanda.com
04.2020 - Current
Marketing Assistant
American National Bank
05.2012 - 05.2015
Bachelor of the Arts Degree - Journalism
Marquette University
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