Promoted to a senior leadership role in product development, planning & buying, and site merchandising
Responsible for maintaining, growing and shaping the breadth of products including go-to brands, focused on aspirational, niche/boutique artisanal and in-house products that satisfies customers’ gifting needs for all reasons/seasons
Led end-to-end product lifecycle for seasonal curations, from trend research and line planning to launch and performance analysis
Ensured high profit margins (above 50%) across curations, categories, and POS
Maintained, nurtured and expanded vendor network to meet growth objectives
Developed 64 new ‘BOXFOX’ manufactured SKU’s in 2024
Collaborated with founders to create evergreen and seasonal ‘Ready to Ship’ collections, with every curation meeting the objectives of being a cohesive and visually appealing combination of recognizable brands and high margin manufactured products
Utilized strategic merchandising to sell through 100+ unwanted excess SKU’s purchased from previous years
Account Executive
BOXFOX
Hawthorne, CA
08.2023 - 01.2024
Managed 100+ different high touch corporate accounts, acting as their point of contact for specific gifting projects
Developed accurate scopes of work (SOWs) and invoices to ensure clients approval on the terms of each order as well as accurate billing
Curated unique and customized proposals for clients that met their business/messaging/ROI goals
Coordinated order workflow with the Corporate Production team, including communicating on deadlines, customization selections, packaging and shipping details
Account Coordinator
BOXFOX
Hawthorne, CA
05.2022 - 08.2023
Vetted new leads, scheduled calls, and managed calendars for AE, ensuring AE was abreast of daily client meetings with short briefs and callouts
Created a calendar of key client event dates, past order timeline, repeat opportunities to help inform strategic outreach and marketing
Managed all Salesforce data entry for AE’s projects
Served as the point of contact for Production Team on all ongoing orders, raising any red flags with AE on inventory, deadlines, etc.
Delivered client logos, copy, and addresses on a timely basis, fulfilling all deadlines
Approved, onboarded, and supported customers on our Concierge Pro Platform for smaller orders of 12+ boxes
Effectively communicated to clients by sending final curation photos, tracking information, and an experience survey, ensuring a positive BOXFOX experience
Creative Assets Coordinator
BOXFOX
Hawthorne, CA
04.2021 - 04.2022
Recommended products and curation themes based on the project during client calls
Maintained a working database of all products from current vendors, updating it consistently based on new established vendors, price increases, OOS/discontinued products, etc.
Designed a searchable database of past corporate proposals used to draw inspiration from and revise for proposals for new clients
Product Consultant (Sales Associate)
Casper
New York, NY
02.2019 - 03.2021
Maintained at least 90% of monthly revenue goal/conversion rate
Greeted inbound sales opportunities, captured leads, and managed sales pipeline through email and phone calls
Managed several Interior Designer accounts in Casper’s Trade Program and fulfilled orders for their clients