Allison Kell
Hamilton,NJ
Summary
Strategic and results-driven Product Marketing professional with 17 years of experience in campaign execution, and partner collaboration. Proven track record of leading cross-functional go-to-market efforts, developing high-impact messaging, and driving customer engagement. Adept at turning insights into compelling value propositions that boost product adoption and business growth. Passionate about user-focused solutions, cross-team alignment, and delivering results in fast-paced, remote-first environments.
Overview
18
18
years of professional experience
Work History
Marketing Manager
Credit Union of New Jersey
04.2012 - Current
- Led go-to-market strategy and execution for 25+ multi-channel campaigns annually, supporting product adoption and retention across a growing digital ecosystem.
- Partnered with product, sales, and customer service teams to align messaging and launch initiatives that support business growth, including a successful AI chatbot launch.
- Create targeted content and sales enablement materials, including email campaigns and print collateral.
- Served as primary liaison for vendor partners and internal stakeholders, ensuring timely, accurate communication and education around new tools and services.
- Developed and optimized content strategies for digital and mobile-first platforms, boosting engagement and improving conversion across 37,000+ members.
- Conducted audience segmentation and behavioral analysis using MCIF data to personalize communications and drive deeper product adoption.
- Collaborate with cross-functional teams, including sales and compliance, to support real-time communications and campaign execution.
- Strategic and results-driven Product Marketing professional with 17 years of experience in campaign execution, and partner collaboration.
- Proven track record of leading cross-functional go-to-market efforts, developing high-impact messaging, and driving customer engagement.
- Adept at turning insights into compelling value propositions that boost product adoption and business growth.
- Passionate about user-focused solutions, cross-team alignment, and delivering results in fast-paced, remote-first environments.
Marketing Communications Specialist
Credit Union of New Jersey
04.2012 - 12.2012
- Supported the development of educational materials and onboarding content for members exploring new products.
- Managed internal and external communication across channels to ensure accuracy, timeliness, and member satisfaction.
- Assisted with client inquiries and process navigation during promotional campaigns and product rollouts.
Promotions Director
Nassau Broadcasting
12.2007 - 04.2012
- Built relationships with community members and business partners through promotional events and outreach.
- Managed event logistics and ensured consistent brand messaging in high-pressure, real-time settings.
- Assisted with client inquiries and process navigation during promotional campaigns and product rollouts.
Education
B.S. - Communications & Media Studies
Wesley College
Dover, DE12-2003
Skills
- Campaign Management
- Marketing Analytics
- Messaging Strategy
- Lifecycle Marketing
- Microsoft Office 365
- Canva
- Adobe Suite
- Mobile Engagement (Pulsate)
- Email platforms (Emma, Creatio)
Application
04/15/25, SingleOps, Dear Hiring Team,
I'm excited to apply for the Product Marketing Manager position at SingleOps. With over 17 years of experience in marketing, most recently leading go-to-market strategies and product adoption efforts for a digital-first, credit union-I'm eager to bring my passion for customer insight, cross-functional collaboration, and growth-focused execution to a team that's reshaping the green industry.
In my current role as Marketing Manager at Credit Union of New Jersey, I lead over 25 multi-channel campaigns annually, working closely with more than 30 external vendors and fintech partners to support a member base of over 37,000. I've collaborated with product, sales, and customer success teams to launch digital payment tools, mobile-first member features, and most recently, an AI-driven chatbot that enhanced support and engagement.
Each launch was guided by customer feedback, crafted messaging, and detailed internal enablement-processes I understand are critical to success at SingleOps.
SingleOps' values, culture, and growth mindset deeply resonate with me. I'd welcome the opportunity to bring my experience, enthusiasm, and strategic marketing skills to your team as you continue to scale and unify your product ecosystem.
Thank you for considering my application. I look forward to the opportunity to connect and explore how I can contribute to SingleOps' continued success.
Sincerely,
Allison Kell
Timeline
Marketing Manager
Credit Union of New Jersey
04.2012 - Current
Marketing Communications Specialist
Credit Union of New Jersey
04.2012 - 12.2012
Promotions Director
Nassau Broadcasting
12.2007 - 04.2012
B.S. - Communications & Media Studies
Wesley College
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