Allison Kennedy

-Manage customer relationship and communications across National Brand and Retailer Brand businesses.
-Provide data driven insights to influence assortment and rotational item proposals.
-Plan and execute customer specific media, promotion, and digital activation strategies.
-Align with internal stakeholders on demand and sales forecast.
-Act as liaison between customer and R&D to develop future innovation in the category.

-Delivered 35% revenue growth in 2023 while improving profitability by 7pt.
-Amazon became #1 Henkel Beauty eCommerce customer, outpacing Walmart by $10M.
-Utilized incremental funding to drive 12% S&S revenue growth.
-Negotiated 2023-2024 AVN terms for Amazon Private Label, Fresh, and Beauty businesses while maintaining minimal impact to Henkel P&L.
-Closed all Hair Color assortment gaps in high profitability a growth category for Henkel.
-Worked with demand planners to improve forecast accuracy to a consistent +/- 5% threshold.
-Partnered with Beauty brand teams to manage eCom specific pack size strategy prioritizing low profitability item solution
-Collaborated with customer SC team to implement TOS, improving supply chain efficiencies.

-Contributed to overall Amazon revenue growth of 17% in 2021, delivering a total annual revenue over $100M.
-Manage relationship between Henkel and Amazon Private Brands team portfolio, accounting for over $10M in annual revenue.
-Successfully executed 2 full portfolio refreshes on the Private Label assortment, resulting in a 30% lift in POS all while reducing SKU complexity by 43%.
-Executed SKU rationalization on Homecare brands, making difficult assortment decisions to benefit our overall profit by over 100bps.
-Created an order management tracker to identify PO errors and hold SAS accountable on a weekly basis for changes.
-Successfully negotiated and passed four price increases in 2022-2023.
-Mentored 2022 summer intern including task and learning path management.

-Grew Amazon revenue by 2% in 2019.
-Built out a fully segmented Amazon assortment which brought in $500k in incremental receipts from new partners.
-Worked with an agency to implement A+ content across the entire catalog by focusing on categories, key styles and generic brand materials that could cover full assortment.
-Utilized brand store data to make adjustments that incorporated a more shoppable, less cluttered experience for the consumer.

-Successfully launched Marmot as a new to Amazon brand.
-Worked with cross-functional teams to minimize impact to other retailer relationships by building an Amazon exclusive Marmot assortment.
-Created a Prime Day 2-pack underwear SMU for Amazon with a strategic launch plan including Vine, variations, and advertising.
-Implemented cross-brand Prime Day deals by including Marmot, ExOfficio, and Coleman in a multi-brand DOTD increase exposure and guaranteed 1st page deal placement. Amazon MVM quoted; "most successful Prime Day event in the Outdoor GL."

-Developed deep multi-channel expertise, including merchandising knowledge, customer behavior and competition for Store and Online channels.
-Supported merchant team supplier strategy and developed vendor relationships.
-Collaborated with merchant partners to create financial plan to maximize total results.
-Drove replenishment item performance through the planning, ordering, and item management process.

-Contributed to negotiations of exclusive offerings, term pricing, vendor funded markdowns, return to vendor agreements, stock balances, co-op, etc.
-Lead DRM workshops for the Women's Specialized team by presenting assortment and in-store merchandising strategies.
-Worked closely with Marketing on all advertising projects including book, editorial and styling.
-Partnered with the Site Merchandising team to test different category placements, titles, product images, and layouts.
-Collaborated with Ecommerce Merchandiser to launch the most successful single item ever for the Nordstrom Anniversary Sale.

-Executed the buy through optimally distributing product to maximize regular price sell-through.
-Managed open-to-buy and receipts on a daily, weekly, and monthly basis.
-Partnered with Replenishment Buyer to maintain key item in-stock presentations.
-Created monthly markdown calendar based on product lifecycle and sell-through.
-Played an integral role in the launch of Nordstromrack.com.

-Lead merchant office in allocation and replenishment strategies and outcomes.
-Provided pre-season and in-season inventory analysis.
-Developed and maintained sales tool used to track all mailer sales data by page for the entire Jewelry division. Providing weekly recaps to buying teams and leadership.
-Responsible for New Store assortment process from start to finish.
-Effectively trained, managed, and mentored a Merchandise Analyst Trainee.