ALLISON KOEHLER
Tampa,FL
Summary
Creative and analytical sports content creator well-versed in research, writing and social community management. Comfortable working with little oversight to curate interesting, clean and clear copy. Skilled in content management systems, social media management, and collaboration with a vast knowledge and passion for sports.
Overview
4
4
years of professional experience
Work History
Graphic Designer
Heavy Sports
05.2021 - Current
- Utilize Canva expertise to create engaging, thoughtful graphics that generate interaction on social media platforms for four NFL beats: Steelers, Browns, Eagles & Buccaneers
Content Contributor
Heavy Sports
01.2021 - Current
- Research and report on newsworthy NFL items on Steelers, Seahawks, Texans beats for sports-centric entertainment outlet
- Write and proofread daily posts
Freelance Writer
USA TODAY Sports Media Group
03.2020 - Current
- Research and report on newsworthy items and breaking news for USA Today Sports’ most prominent NFL team site
- Write and publish minimum of 3 posts daily
- Connect with agents to coordinate player interviews for feature stories
Freelance Writer
Business in Tampa
01.2021 - 01.2022
- Conducted fact-finding research to develop storylines and write daily feature stories, development news, innovation news, and job news about the Tampa Bay area, including the cities of Tampa, St. Petersburg, and Clearwater
- Wrote and published daily articles
- Conducted phone, in-person, and digital platform interviews with city officials, executive leaders, business owners, event directors, program managers, and people of interest
- Achieved assignment objectives by meeting deadlines, remaining within word count/article length, and publishing across multiple social media channels
Education
Some College (No Degree) - Media and Mass Communications
Arizona State University
Skills
- Content Creation/Strategy
- Creative Writing
- Copywriting
- Proofreading/Editing
- Analytical Skills
- Communication
- Fact-Checking
- Interviewing
- Storyline Development
- Blogging
- Podcasting
- Search Engine Optimization
- Cross-Functional Collaboration
- WordPress
- Adobe Creative Suite
- Social Media Platforms
- YouTube
Timeline
Graphic Designer
Heavy Sports
05.2021 - Current
Content Contributor
Heavy Sports
01.2021 - Current
Freelance Writer
Business in Tampa
01.2021 - 01.2022
Freelance Writer
USA TODAY Sports Media Group
03.2020 - Current
Some College (No Degree) - Media and Mass Communications
Arizona State University