Allison Lynch
Boulder,CO
Summary
Dynamic marketing leader with a proven track record leading global marketing campaigns and product launches. Skilled communicator with background in copywriting and editorial planning. With 10+ years of experience in sports marketing and technology. I excel in leveraging pro athlete contracts and digital campaigns for maximum brand visibility and ROI.
Overview
10
10
years of professional experience
Work History
Sr. Marketing Manager, US & Global Running
COROS
09.2023 - Current
- Manage 20+ professional athlete contracts including Eliud Kipchoge, NN Running, Des Linden, Emma Bates
- Strategize and lead regional and global marketing campaigns
- Evaluate quarterly impressions and ROI from every athlete contract and marketing campaign
- Write marketing copy and long-form editorial content
- Produce photoshoots for global product launches
- Manage event contracts (LA Marathon, Leadville 100)
Sr. Marketing Communications Manager
WHOOP
08.2018 - 03.2023
- Manage communication strategy and editorial calendar across 6 sport categories
- Manage WHOOP Instagram for 4 years building it from 7k followers to 500k (currently 1M+)
- Manage WHOOP email marketing in Salesforce + Klaviyo, writing all emails and creating drip campaigns
- Produce seasonal photoshoots and campaigns with professional athletes
- Work with brand partners including Zwift, Education First (EF), CrossFit HQ, NOBULL, PGA to support PR, announcements, product distribution, and marketing communications on organic WHOOP channels
- Collaborate with product, software, data science, and enterprise teams for cross-functional marketing
Marketing Manager
NutriSavings
07.2016 - 07.2018
- Lead copywriter across digital content for NutriSavings online platform
- Lead B2C digital marketing campaigns
- Manage relationships with partners including Harvard Pilgrim Healthcare, BCBS, and leading national grocery store chains
- Work directly with Product and Engineering teams to improve UX and write technical guides
Marketing Specialist
WriterAccess
08.2014 - 06.2016
- Match clients with freelance talent across multiple industries to suit their needs
- Work with clients & project manage copywriting projects including websites, newsletters, white papers, advertising campaigns, social media, and email campaigns
- Solve editorial disputes with clients and writers to determine fair solutions and compensation
Education
Bachelor of Arts - English Literature
Gordon College
Wenham, MA05-2012
Skills
- Partnership development
- Professional athlete management
- Copywriting and editing
- Photoshoot production
- Campaign strategy and execution
- Marketing and data analytics
- Event activation
- Product launches
Websites
Timeline
Sr. Marketing Manager, US & Global Running
COROS
09.2023 - Current
Sr. Marketing Communications Manager
WHOOP
08.2018 - 03.2023
Marketing Manager
NutriSavings
07.2016 - 07.2018
Marketing Specialist
WriterAccess
08.2014 - 06.2016
Bachelor of Arts - English Literature
Gordon College
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