Allison McGinley
Sanford,FL
Summary
With a blend of strategic vision, community engagement, and partnership development, I am poised to drive impactful initiatives and foster meaningful relationships in the role of Executive Director Partnerships for University of Central Florida.
Strategic and results-oriented news professional with nearly three decades of experience, offering a track record of leadership and innovation in the media industry. Adept at driving organizational success through effective communication, team development, and fostering partnerships. Demonstrated ability to create and implement impactful strategies to meet community needs while enhancing brand presence and revenue streams.
Overview
20
20
years of professional experience
Work History
News Director
WKMG, News 6
Orlando, FL
07.2015 - Current
- Established and cultivated a strong brand aligned with the community's values and needs
- Managed and developed a team of 90+ individuals, fostering an innovative and growth-oriented culture
- Oversaw a $10 million budget, including talent and vendor contract negotiations
- Initiated community-based franchises distributed across digital, OTT, and broadcast platforms
- Spearheaded pioneering news programs leveraging broadcast to promote digital assets
- Expanded news programming to increase ratings and revenue potential
- Led a digital team to dominance as the #1 news website in Central Florida
- Designed and implemented comprehensive training programs for Graham Media Group to foster growth across markets
Executive Producer, Special Projects
10.2012 - 07.2015
- Restructured investigative unit, increasing story focus and talent
- Expanded unit to over a dozen producers, photographers, and reporters
- Enhanced production output with a focus on promotable investigative stories.
Special Projects Producer
01.2009 - 10.2012
- Produced investigative, consumer, and lifestyle stories from inception to air
- Managed logistics to maximize story count, content, and quality within budget parameters.
Freelance Producer
09.2004 - 01.2009
- Produced award-winning documentaries and community-oriented editorials
- Managed live television events, ensuring seamless execution.
Education
Bachelor of Arts in Television and Radio, Summa Cum Laude -
University of Central Florida
01.1996
Skills
- Corporate and Non-Profit Leadership
- Content Development
- Partnership Development
- Data-driven decision-making
- Advertising Sales
- Live Broadcast Coordination
- Media law knowledge
- Social Media Strategy
- Multimedia production
- On-camera presence
Key Achievements and Partnerships
- Established partnerships that raised over $2 million with organizations such as Salvation Army, Orlando Economic Partnership and local radio groups for impactful community outreach.
- Facilitated partnerships between RTDNA and external organizations raising grant money totaling well over $1 million.
- Raised millions of dollars for education initiatives through events like A Gift for Teaching's annual Phone Bank.
- Developed sponsored franchises like "Why I Teach" and "Black Business Spotlight," amplifying community voices and stories.
- Orchestrated successful flu shot events and fundraising campaigns in collaboration with AdventHealth/Centra Care and Nemours.
Affiliations
Radio Television Digital News Association Board Member, Foundation Chair (2022-present), Chair (2021-2022), Chair-Elect (2020-2021), Region 13 Director (2017-2020)
Accomplishments
Winner of Regional Edward R. Murrow Awards
Documentary: 06.12.16 2017
Innovation 2019, 2023, 2024
Podcast 2021, 2024
News Series 2021
Overall Excellence 2022
Winner of Florida Association of Broadcasters
Station of the Year 2021, 2022, 2023
Best Website 2021
Editor & Publisher
Best Website 2022
Broadcasting & Cable
News Director of the Year 2021
Timeline
News Director
WKMG, News 6
07.2015 - Current
Executive Producer, Special Projects
10.2012 - 07.2015
Special Projects Producer
01.2009 - 10.2012
Freelance Producer
09.2004 - 01.2009
Bachelor of Arts in Television and Radio, Summa Cum Laude -
University of Central Florida
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