Allison Moghaddasi
Rocklin,CA
Summary
Effective Marketing Communications Manager handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.
Overview
15
15
years of professional experience
Work History
Director of Marketing & Communications
Ubiquitous Energy
08.2021 - 06.2023
- Executed comprehensive marketing plans that consistently achieved targets for increased visibility by maximized branding initiatives
- Improved website visibility through redesign, development, and implementation of SEO strategies
- Coached executives on key talking points and communication strategies for different audiences.
- Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
- Oversaw preparation of marketing copy, images, videos, emails, social media posts, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Wrote and distributed press releases to increase brand visibility as well as managed relationship with external PR firm
- Planned and spearheaded international and domestic marketing events
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts
Marketing Manager
Soligent Distribution
04.2018 - 08.2021
- Developed and implemented marketing strategies and yearly marketing plan to use for launches, rebranding campaigns, and promotions
- Researched developing trends to stay updated with new ideas and marketing practices
- Performed market segmentations, targeting, and positioning for each product line
- Used data analytics to track lead generation campaigns and improve quality
- Recruited, hired, and mentored capable team members to add value and diverse skills set to marketing department
- Managed budget allocation and resource utilization to maximize marketing ROI
- Optimized email campaigns to increase open and click-through rates by 7% within first 4 months
- Wrote and distributed press releases
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Managed website design and customer experience through E-Commerce Site
- Boosted brand awareness and generated leads by 10% while managing internal and external marketing campaigns and programs
Portfolio/Product Marketing Manager
Cengage Learning
12.2016 - 04.2018
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns
- Drove marketing initiatives to increase product visibility and market performance for $28M+ portfolio
- Developed strategy and managed market communications that drove product demand
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition
- Planned and executed regional and national events/conferences
- Identified, tracked, engaged and partner with Sales for high-impact sales targets through CRM
- Planned new product external launch and release while managing cross-functional implementation of plan
- Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value
Sales Representative
Cengage Learning
09.2012 - 11.2015
- Consultative sales model used to customize and cater product to their specific needs as well as provide optimal customer service while meeting financial goals
- Grew digital usage by 107%+ as well as trained clients and student on how to use products
- Updated CRM for optimal sales tracking for both marketing team and sales district
Marketing Systems Administrator
Cengage Learning
04.2009 - 09.2012
- Updated Oracle based CRM that fed out to Amazon.com, sales online catalog (internal and external), and websites
- Run and analyzed reports on what needs to be updated within these systems in addition to special projects to help streamline electronic marketing campaigns
- Work directly with all editorial and marketing teams on maintaining accurate information within systems
- Work with customer service to give accurate information to external and internal clients
Assistant Editor
Cengage Learning
02.2008 - 04.2009
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Managed budget and production schedules for 15+ products yearly
- Created legal contracts with authors and vendors
- Managed public communications both externally and internally
Education
English Literature -
Sonoma State University
Rohnert Park, CASkills
- Social Media Platforms
- Press Coverage
- Department Development
- Personnel Management
- Internal and External Communications
- Team Member Development
- Brand Development
- Budgeting and Allocation
- Content Curation
- Customer Retention Strategies
- Marketing Plan Development
- Friendly and professional communications
- Marketing Automation Software
- Sales proficiency
References
References are available on request.
Platforms
- Hubspot
- Canva
- Insightly
- NetSuite
- Adobe
- MailChimp
- YouTube
- Vimeo
Timeline
Director of Marketing & Communications
Ubiquitous Energy
08.2021 - 06.2023
Marketing Manager
Soligent Distribution
04.2018 - 08.2021
Portfolio/Product Marketing Manager
Cengage Learning
12.2016 - 04.2018
Sales Representative
Cengage Learning
09.2012 - 11.2015
Marketing Systems Administrator
Cengage Learning
04.2009 - 09.2012
Assistant Editor
Cengage Learning
02.2008 - 04.2009
English Literature -
Sonoma State University