ALLISON MOORE
Arlington,Virginia
Summary
Account Manager with over 5 years of progressive experience in sales, account management, and marketing within the competitive publishing sectors. She demonstrates a strong proficiency in sales prospecting, online and print advertising, and business relationship management, evidenced by a 30% revenue increase in 2023 at Washingtonian Magazine. With a proven ability to thrive in fast-paced environments, this professional is poised to bring innovating strategies and a detail-focused approach to achieving client satisfaction.
Overview
6
6
years of professional experience
Work History
Account Manager - Virginia Territory Sales
Washingtonian Magazine
06.2023 - Current
- Expanding Virginia Territory by acquiring new clients and boosting overall revenue, driving significant growth in market share and profitability.
- Built and maintained strong relationships with key clients serving as the point of contact for major opportunities.
- Partnered with production team to ensure seamless execution of print and digital assets, and swiftly addressing challenges to maintain client satisfaction.
- Utilize strong negotiation skills to close deals and foster long-term client relationships.
- Worked with Top Doctors, Lawyers, Dentists, and the Top Tech leaders across the state of Virginia while managing a complex 12-month print publication schedule, ensuring timely delivery of each issue.
Real Estate Account Manager
Washingtonian Magazine
02.2022 - 06.2023
- Worked with Top Real Estate Producers, Apartment/Condominium Buildings on their print or online placements in the Magazine.
- Elevated Washingtonian Magazine's real estate portfolio, securing 20% growth in key accounts.
- Analyzed market trends to position Washingtonian Magazine as a key player in real estate advertising, leading to revenue growth by 30% in 2023.
- Worked on the biggest real estate issue in the DMV and surpassed all revenue and page goals.
Marketing Manager
McWilliams|Ballard
01.2019 - 02.2022
- Assisted the Director of Marketing in managing marketing strategies for active ground up construction clients of mixed-use projects and condominium and affordable developments.
- Responsible for creating marketing plans for clients' and managing their respective budgets, then implementing the media schedule and managed the online reach for each client daily.
- Delivered a branded aesthetic across internal and external materials, including websites, social media channels, newsletters, presentations and other promotional materials.
- Develop and monitor Google AdWords and Google Analytics to track each clients' optimization score resulting in maintaining ad relevancy and consistent lead generation for each project.
Education
Bachelor of Arts - Fine Arts With A Minor In Business Administration
Bridgewater College
Bridgewater, VA05-2017
Skills
- Account Management
- Customer Service
- Teamwork and Collaboration
- Client Relationships
- Sales Prospecting
- Marketing Strategies
- Online and Print Advertising
- Brand Development
- Business Relationship Management
Accomplishments
Top Revenue Earner 2023 by Washingtonian Magazine
Timeline
Account Manager - Virginia Territory Sales
Washingtonian Magazine
06.2023 - Current
Real Estate Account Manager
Washingtonian Magazine
02.2022 - 06.2023
Marketing Manager
McWilliams|Ballard
01.2019 - 02.2022
Bachelor of Arts - Fine Arts With A Minor In Business Administration
Bridgewater College
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