Allison Owen
Columbia,MO
Summary
Multifaceted, detail-oriented, and dedicated professional, offering hands-on experience in event coordination and planning, community outreach, and marketing operations. Expert at collaborating with individuals with diverse backgrounds, enabling efficient coordination of activities and objectives. Equipped with analytical, research, and problem-solving aptitudes in formulating strategic solutions to complex situations. Technically proficient with Microsoft Office Suite and Canva.
Overview
13
13
years of professional experience
Work History
Senior Marketing Manager – BOLT
MEDIACOM
03.2022 - 06.2024
- Orchestrated seamless collaboration between regional marketing, operations, corporate entities, and various internal teams, including the Field Operation Group (FOG), VP of BOLT, engineering, command center, and sales channels (sales queue, telemarketing, call center), as well as contract direct sales vendors
- Implemented comprehensive tracking and reporting systems to monitor all activities and outcomes, including serviceable addresses, lead generation tactics, contact rates, and sales performance
- Collaborated the development of innovative tactics and new sales channels to diversify revenue streams and enhance market penetration
- Led the creation and rollout of a new internet product offers, collaborating with cross-functional teams to ensure comprehensive market coverage
- Coordinated with legal department to update disclaimers, ensuring compliance and clarity in all communications
- Worked with corporate to developed and executed email campaigns targeting previous customers, enhancing engagement and retention
- Worked with Flynn Wright (our advertising firm) to design and distribute direct mailers to potential customers in targeted residential areas, boosting product awareness
- Created visually appealing flyers, brochures and yard signs to attract local interest and drive sales
- Fostered close partnerships with regional marketing directors across four key regions, driving localized marketing initiatives and ensuring alignment with overarching strategic objectives
- Established and maintained a dynamic marketing and tactic calendar to streamline operations and maximize campaign effectiveness
- Directed the initiation, implementation, and optimization of customer acquisition programs, subscriber revenue initiatives, and departmental budgets
- Formulated and executed strategic marketing and sales plans, consistently surpassing budgeted targets across all areas of responsibility
- Collaborated with FOG, corporate marketing, and agency partners to devise pricing strategies aimed at capturing maximum long-term market share
- Oversaw monthly profit and loss reporting, providing actionable insights to drive continuous improvement and financial performance
- Spearheaded development and implementation of a sales referral program, engaging over 3000 employees boosting sales growth.
Marketing Specialist II
MEDIACOM
11.2017 - 02.2022
- Reported daily PSU (Primary Service Unit) and RGU (Revenue Generating Unit) numbers for Capital Region, providing essential data for strategic decision-making
- Led special projects, managing planning, communication, implementation, and reporting, resulting in successful project completion and operational efficiency
- Prepared and analyzed reports and spreadsheets for budgeting and daily performance reporting, ensuring accurate financial planning
- Developed spreadsheets, reports, and analyses for marketing activities, enhancing effectiveness of marketing communications
- Created and executed sales strategies for customer service and technical departments, driving a significant increase in sales performance
- Trained and coached customer service and technical staff on marketing disciplines, leading to improved sales and customer engagement
- Worked closely with customer service and technical supervisors, managers, and senior management to achieve optimal sales goals
- Collaborated with Region Area Directors and Senior Management to implement marketing plans and activities, resulting in increased market presence
- Planned, coordinated, and executed marketing events such as home shows, open houses, fairs, and community events, boosting brand visibility and customer outreach
- Oversaw five offices in northern Missouri and Kansas, conducting routine visits to ensure consistent performance and alignment with corporate objectives
- Actively involved in local Chambers of Commerce, strengthening community relationships and enhancing local presence
- Acted as liaison between corporate Mediacom and Learfield at the University of Missouri for sponsorships, and with Mizzou Athletics for ad trade, optimizing partnership benefits and brand exposure.
Marketing Coordinator
LAURIE HEALTH MART
08.2014 - 10.2015
- Applied excellent communication skills in establishing relationships with colleagues and clients, as well as fostering a trusting atmosphere with staff through direct communication
- Drove efforts in boosting social interaction with customers
- Pioneered the development of the company’s marketing objectives and strategies
- Thoroughly assessed competitor activities to formulate counter strategies, as well as analyzed customer feedback and online testimonials
- Increased the number of customers through the effective use of online advertisements
- Expertly oversaw payroll administration for more than 20 employees.
Champions of Character Intern
NATIONAL ASSOCIATION OF INTERCOLLEGIATE ATHLETICS (NAIA)
05.2014 - 08.2014
- Exhibited superior talents in planning and coordinating events for the promotion of the Champions of Character program
- Recorded ejections on Champions of Character scorecard
- Kept the Kansas City metropolitan area athletic directors informed of concussion protocol updates
- Monitored checks of individual NAIA sport coaches
- Imparted knowledge to Champions of Character liaisons for each institution.
Media Intern, Hearnes Center | Strategic Communications
UNIVERSITY OF MISSOURI – ATHLETIC DEPARTMENT
11.2012 - 05.2014
- Drafted press releases, features and graphics for various sports
- Rendered effectual support on overseeing social media outreach, compiling statistics, and obtaining quotes
- Brought significant contribution in positive media interaction at events
- Held responsibility in documenting and transcribing weekly interviews of university’s football coach
- Made use of Twitter in facilitating live coverage of home games for various sports
- Completed more than 200 hours of volunteer work in Media Department.
Business Intern, Hearnes Center | Wrestling Program
UNIVERSITY OF MISSOURI ATHLETICS - WRESTLING
08.2011 - 05.2014
- Played a pivotal role in daily wrestling program operations, providing crucial support to coaches
- Spearheaded the organization and execution of the Missouri Wrestling Foundation Golf Outing and Silent Auction, resulting in significant donations
- Orchestrated successful wrestling socials at Nationals, fostering team camaraderie and morale
- Leveraged CoverItLive to streamline play-by-play coordination for Mizzou Wrestling duals, enhancing fan engagement and experience
- Took ownership of documenting match statistics, updating social media platforms during events, and supervising volunteer wrestling managers, ensuring smooth operations and effective communication
- Managed financial reimbursement processes for coaches, ensuring accuracy and timeliness
- Significantly contributed to fundraising efforts, driving a remarkable increase of over $150K for the Takedown Club within three years
- Dedication to the program evidenced by over 500 hours of volunteer work
- Played an active role in NCAA Division 1 Wrestling Nationals, overseeing prestigious events such as the parade of All-American and managing the medaling ceremony, enhancing the program’s visibility and reputation on a national level.
Education
MBA -
Kansas Wesleyan University
Salina, KS10.2016
Bachelor of Science - Parks, Recreation & Tourism - Sports Management
University of Missouri
Columbia, MO08.2014
Skills
- Strategic Planning
- Community Events
- Marketing and Branding
- Creative Direction
- Partnership Development
- Social Media Promotion
- Strong Organization
- Event Planning Expertise
- Effective Communication
- Attention to Detail
- Budget Management
- Marketing & Promotion Strategies
Volunteer, Boards & Committees
- Leadership Jefferson City, Class of 2022
- Leadership Jefferson City Steering Committee, 2022 - Present
- Jefferson City Young Professional
- Board Member, 01/2021 - Present
- Professional Development Chair & Co-Chair, 01/2023 - Present
- Marketing Chair, 01/2021 - 12/2022
- Big Brothers Big Sisters, Advisory Board Member, 03/2021- Present
- Jefferson City Chamber of Commerce
- Chamber Ambassadors, 01/2022 - Present
- Golf Committee, 03/2021 - Present
- Women Symposium Committee, 2023 - Present,
- Chamber Mentor, 2023 - Present
Awards
- Leadership Jefferson City, Class of 2022
- Outstanding Partnership Award, 2019, Lumberyard Art Center, Baldwin City, Kansas
- Supporter of the Year, 2019, Salisbury High School FFA, Salisbury, MO
Timeline
Senior Marketing Manager – BOLT
MEDIACOM
03.2022 - 06.2024
Marketing Specialist II
MEDIACOM
11.2017 - 02.2022
Marketing Coordinator
LAURIE HEALTH MART
08.2014 - 10.2015
Champions of Character Intern
NATIONAL ASSOCIATION OF INTERCOLLEGIATE ATHLETICS (NAIA)
05.2014 - 08.2014
Media Intern, Hearnes Center | Strategic Communications
UNIVERSITY OF MISSOURI – ATHLETIC DEPARTMENT
11.2012 - 05.2014
Business Intern, Hearnes Center | Wrestling Program
UNIVERSITY OF MISSOURI ATHLETICS - WRESTLING
08.2011 - 05.2014
MBA -
Kansas Wesleyan University
Bachelor of Science - Parks, Recreation & Tourism - Sports Management
University of Missouri
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