Summary
Overview
Work History
Education
Skills
Timeline
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Allison Parker

Houston

Summary

Data Analyst with years of experience leveraging skills in Excel, BPMN, and Tableau to enhance operational efficiency and stakeholder engagement. Demonstrated expertise in designing cross-functional processes and interactive dashboards, resulting in improved decision-making and process alignment. Committed to driving innovation and process improvement through data analysis and real-time visualization.

Overview

5
5
years of professional experience

Work History

Data Analyst

GetChoice
07.2024 - Current
  • Designed and documented a cross-functional business process for unclaimed property acquisition using BPMN standards in Microsoft Visio; collaborated with internal stakeholders and a client to clarify roles and responsibilities—resulting in improved stakeholder alignment and a shared understanding of ownership.
  • Created internal Visio diagrams detailing procedures for interacting with a complex internal database ecosystem; mapped out workflows, common challenges, and decision points—surfacing knowledge gaps and highlighting opportunities for process improvement
  • Analyzed large datasets to identify trends, driving strategic decisions that resulted in measurable improvements in operational efficiency.
  • Developed interactive dashboards for real-time data visualization, enhancing stakeholder engagement and facilitating data-driven discussions.
  • Spearheaded the tracking and communication of unclaimed property workflows, maintaining real-time status updates on approvals and process stages; ensured timely escalation and resolution through cross-functional collaboration and structured reporting

Digital Process & Automation Intern

Hewlett Packard
05.2023 - 08.2023
  • Optimized team visualizations by designing personas and customer journey maps to help navigate the team SharePoint site and developing a compelling branding package for the team, including logo design, color palette, and visual guidelines, resulting in a cohesive and professional team identity
  • Conducted primary research through interviews with 25+ employees to improve participation rates for an automation webinar series and developed Excel models to communicate findings and monitor engagement, resulting in an estimated 20% increase in attendance
  • Worked cross-functionally with process and automation teams to develop a course guide on digital business skills for the HP Life website, leading to 15K students taking the course and helping to promote digital equity

Digital Marketing and Communications Intern

Caterpillar Inc.
03.2022 - 08.2022
  • Managed and revamped the Construction Industries Services Division’s webpage and SharePoint, increasing engagement, unique viewers, and overall views, by 667% over a three-month period
  • Pitched and drove consensus regarding adoption of universal SharePoint platform and started development
  • Managed and continuously updated a global SharePoint site serving teams across South America, Europe, China, and the U.S., ensuring timely visibility of both global and regional events, resources, and announcements. Improved site usability and clarity by reorganizing content structure and streamlining navigation—enhancing user experience and increasing engagement across international teams

Product Marketing Intern

Cerybrum Corporation
04.2021 - 10.2021
  • Promoted and launched Infinite Life Network App (ILN) social networking platform on iOS and Android
  • Conducted competitive and market research to determine value proposition
  • Created blog content and launched an email marketing campaign to drive measurable results and continued engagement

Marketing and Communications Intern

Fort Bend Junior Service League
05.2020 - 08.2020
  • Increased membership by 12% over previous year through promotions and content marketing, such as graphics on Facebook and Instagram
  • Doubled social media engagements year over year and increased followers by 30%
  • Modified communications mix to increase use of video; implemented targeted advertising on Facebook to gain additional followers and drive membership

Education

Bachelor of Science - Business - Marketing and Digital Technology Management

Indiana University, Kelley School of Business
Bloomington, IN
01.2023

Skills

  • Microsoft Visio, SharePoint, Excel, PowerPoint, Tableau, Adobe Photoshop, InDesign, Illustrator, SAP, SQL, HTML, CSS, Python, C#, Pandas, RPA, BPMN, Kanban, Scrum, DevOps, SAFe, COBIT, Data Analysis, Process Automation, Digital Marketing, Data Visualization, Research Analysis, Stakeholder Engagement

Timeline

Data Analyst

GetChoice
07.2024 - Current

Digital Process & Automation Intern

Hewlett Packard
05.2023 - 08.2023

Digital Marketing and Communications Intern

Caterpillar Inc.
03.2022 - 08.2022

Product Marketing Intern

Cerybrum Corporation
04.2021 - 10.2021

Marketing and Communications Intern

Fort Bend Junior Service League
05.2020 - 08.2020

Bachelor of Science - Business - Marketing and Digital Technology Management

Indiana University, Kelley School of Business

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