Allison Rittenhouse

- Harnessed visual content such as video, copywriting, and social media to share the story of the College and its student body.

- Conducted an overhaul of all academic webpages, which included communicating with department chairs, gathering up-to-date information, and then transforming that information into compelling copy.

- Managed a branch of our social media marketing efforts by leading a team of student content creators, guiding messaging, and hosting virtual events, among other things.

- Collaborated with other marketing team members to develop high-quality dynamic content and promotional pieces that drove awareness and reflected the College's vision, mission, and values in an engaging way.

- Helped to facilitate the marketing team's annual two-day photo shoot by recruiting student volunteers and overseeing schedules.

- Established rapport with prospective students and families from a territory of nearly 20 U.S. states and various countries via in-person meetings, phone calls, and email communication to address the students' questions regarding Grove City College and its application process.

- Assessed nearly 500 candidates for admission and scholarship eligibility via one-on-one interviews; employed active listening to provide individualized guidance on the admissions process, academic major options, and career trajectories.

- Engaged with international prospective students from four continents and various subcultures, bridging linguistic and cultural gaps, to provide guidance on admission.

- Effectively communicated Grove City College's values and distinctives to prospective students by representing the College at school visits and college fairs in multiple U.S. states.

- Collaborated with other on-campus offices to provide helpful resources to prospective families.

- Assisted in the training and onboarding of new counselor hires by leading a session on professional communication and updating the counselor training manual.

- Developed high-quality and on-brand copy for our clients' websites and implemented proper grammar and SEO usage, enabling them to reach and captivate their intended audiences.

- Cultivated skills in writing, editing, communication, time management, and self-motivation.

- Led the intern team in the execution of various administrative, inventorial, and organizational tasks to keep the children's home running efficiently.

- Managed revolving teams of volunteers as they interacted with the children, performed service-related tasks, and assimilated to the culture.

- Planned activities for the children and facilitated occasional events with visitors and volunteers.

- Strengthened my empathy, cultural awareness, and communication skills as I built relationships with staff, children, interns, and volunteers.