Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Allison Russell McCarty

Lock Haven,PA

Summary

Results-driven Analytics Lead with extensive experience in data analysis, business intelligence, and strategic research. Currently leading analytics initiatives for the Analytics and New Business Development teams at GWA, with a strong track record of transforming complex data into actionable insights. Advanced certified in Alteryx and data analytics certified in Tableau, with expertise in building dynamic dashboards, streamlining workflows, and supporting data-driven decision-making across teams.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Analytics Lead

Gregory Welteroth Advertising
Montoursville, PA
01.2025 - Current
  • Oversaw execution of analytics projects across multiple client accounts, ensuring timely delivery.
  • Mentored team members to enhance skills and drive project success.
  • Served as primary analytics liaison for account representatives, providing insights on campaign strategy and reporting.
  • Managed analytics server hosting 150 applications, implementing necessary updates and optimizations.

Senior Data Analyst

Gregory Welteroth Advertising
Montoursville, PA
09.2024 - 12.2024
  • Delivered advanced data analysis and visualizations via Tableau, yielding clear insights on campaign performance and market trends.
  • Collaborated with internal stakeholders and clients to define KPIs, aligning analytics with business objectives.
  • Conducted A/B testing and statistical analysis on advertising campaigns, generating actionable insights for optimization strategies.
  • Provided ad-hoc data analysis and reporting to senior leadership, facilitating informed decision-making.

Data Analyst

Gregory Welteroth Advertising
Montoursville, PA
05.2021 - 08.2024
  • Contributed to development and deployment of data applications, automating data processing workflows.
  • Mapped data for accurate visualizations, creating static reports for post-campaign analysis.
  • Collaborated with purchasing department to align media plans with client proposals and verify budget accuracy.
  • Supported client data analysis, enhancing understanding of customer behaviors and improving campaign outcomes.

Education

Bachelor of Science - Mathematics

Penn State University
University Park, PA
12-2019

Minor - Statistics

Pennsylvania State University
University Park, PA
12-2019

Skills

  • Data visualization
  • Project management
  • Survey analysis
  • Problem solving
  • Collaboration skills
  • Task prioritization

Certification

  • Alteryx Advanced
  • Tableau Desktop Specialist
  • Tableau Data Analyst

Timeline

Analytics Lead

Gregory Welteroth Advertising
01.2025 - Current

Senior Data Analyst

Gregory Welteroth Advertising
09.2024 - 12.2024

Data Analyst

Gregory Welteroth Advertising
05.2021 - 08.2024

Bachelor of Science - Mathematics

Penn State University

Minor - Statistics

Pennsylvania State University

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