Allison Serpico
Hoboken,New Jersey
Summary
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
6
6
years of professional experience
Work History
Associate, Trade Expositions
ICSC
02.2022 - Current
- Sponsorship Fulfillment: Successfully secured and fulfilled $2.2 million in sponsorship sales, managing 310 unique sponsorships
- Sponsorship Revenue Tracking: Implemented effective tracking systems to monitor and optimize sponsorship revenue
- Competitive Research: Conducted comprehensive competitive research to stay ahead in the market and identify new opportunities
- Retailer Central Expansion: Expanded retailer presence at all ICSC@ events in 2022 and 2023, achieving up to a 2x increase compared to previous years
- New Sponsorship Development: Played a key role in the development of innovative sponsorship opportunities to enhance revenue streams
- Culture and Communities Award: Recognized with the "Culture and Communities" Award for outstanding service and contributions
- Trade Show Manager: Successfully managed the 2022 ICSC@MID-ATLANTIC event as the Trade Show Manager, ensuring seamless execution and positive outcomes
Marketing Coordinator
Lord & Taylor/Le Tote
06.2021 - 02.2022
- Social Media and Community Management: Effectively managed social media presence for both brands, fostering community engagement and brand loyalty
- Facebook Live Events: Founded and produced engaging Facebook Live events, creating interactive and immersive experiences for the audience
- Copywriting for Promotional Emails: Authored compelling copy for all promotional emails at Le Tote, contributing to a 30% open rate increase
- Content Calendar Planning: Orchestrated the monthly content calendar for Le Tote, ensuring strategic and timely delivery of brand messaging
- Paid Social Campaigns: Designed and executed impactful Paid Social campaigns, driving brand visibility, engagement, and conversion
- Influencer Strategy: Developed and implemented a comprehensive influencer strategy, establishing effective partnerships to enhance brand reach and credibility
Marketing Coordinator
Impact XM
09.2018 - 03.2020
- Photography and Videography Coordination: Coordinate all photography and videography requirements, ensuring high-quality visual content for marketing purposes
- Comprehensive Social Media Strategy: Develop and execute the current company's social media strategy, encompassing both organic and paid approaches to maximize brand visibility and engagement
- Press Release Creation and Promotion: Write and promote all press releases, actively engaging with relevant media outlets to enhance the company's public relations
- Marketing Event Support: Provide comprehensive support for all marketing events, including coordinating sponsorships and meeting various event-related needs
- Speaker Pitching: Pitch speakers from the company roster for engagements at relevant industry events, contributing to thought leadership and brand representation
- Video Case Study Editing: Edit video case studies from raw footage, ensuring a polished and compelling presentation of the company's success stories
Education
Communication Studies,Film and Screen Studies
Pace University
01.2018
Skills
- Trade show management
- Customer Engagement
- Vendor coordination
- Brand Awareness
- Branding
- Marketing
- Business Administration
- Customer Service
- Communication Skills
- Social Media Marketing
- Sponsorship management
- Content Writing
- Scheduling
- Event Planning
- Strategic Planning
- Digital Marketing
- Communications management
- Social media oversight
- Content coordination
- Website Management
- Calendar Management
- Campaign Management
- Email blasts and newsletters
- Team Leadership
- Marketing campaign tracking
- Planning and Coordinating
- Copywriting
- Market Research
- Web site content
- MS Office Suite
Accomplishments
- Culture and Communities Award Winner
References
References available upon request.
Timeline
Associate, Trade Expositions
ICSC
02.2022 - Current
Marketing Coordinator
Lord & Taylor/Le Tote
06.2021 - 02.2022
Marketing Coordinator
Impact XM
09.2018 - 03.2020
Communication Studies,Film and Screen Studies
Pace University
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