Allison Silk
Ambler,PA
Summary
Strategic Digital Marketer with a Master of Science in Marketing, specializing in content strategy and social media engagement. Demonstrated success in amplifying brand presence and fostering community growth, evidenced by a significant engagement increase and innovative partnership campaigns. With a talent for interpreting market insights and a strong desire for continuous learning, I excel in driving brand narratives. Eager to contribute forward-thinking marketing tactics and data-driven decision-making to enhance your team's digital presence and drive business objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Coordinator
Firstrust Bank
Horsham, PA
11.2021 - Current
- Created content for company blog, social media channels, email newsletters, and other online platforms.
- Orchestrated a dynamic content strategy that included hands-on graphic design and copywriting, bolstering social media engagement by 700%, and amplifying Firstrust Bank's digital footprint across multiple platforms.
- Pioneered a partnership campaign with the Philadelphia Eagles, orchestrating weekly interactive content, giveaways, and sweepstakes, which exponentially grew the customer database and enhanced brand visibility.
- Managed and cultivated a robust online community across social channels, implementing effective engagement tactics and fostering brand loyalty through timely and constructive dialogue with followers.
- Analyzed social media performance metrics to refine strategies and report insights, employing analytics tools to track KPIs and drive content optimization for targeted audience impact.
- Unified communication across digital marketing channels, including email, web, and SMS, optimizing the content creation process and collaborating with subject matter experts to maintain a consistent brand narrative.
Mortgage Loan Officer
United Lending Group
Ambler, PA
01.2021 - 11.2021
- Assessed customer financial status and credit worthiness to determine eligibility for mortgage loans.
- Evaluated existing customer accounts for refinancing opportunities or additional services.
- Developed relationships with real estate agents, builders and other referral sources to generate business leads.
- Educated customers on various aspects of mortgage financing options available.
- Analyzed new markets and developed referral networks to locate new loan prospects.
Mortgage Sales Assistant
United Lending Group
Ambler, PA
05.2018 - 09.2020
- Worked closely with potential customers by helping in their application process through collecting loan documentation, such as tax returns and pay stubs.
- Maintained system data including status and loan events (receipt of stipulations, dates and memos) with anticipation of closing each loan within 30 days.
- Communicated regularly with customers throughout the entire process from origination through closing.
Education
Master of Science - Marketing
Saint Joseph's University
Philadelphia, PA12-2021
Bachelor of Science - Marketing And Advertising
University of Delaware
Newark, DE05-2020
Skills
- Campaign Planning & Development
- Salesforce CRM
- Social Media Marketing
- Content Creation
- Graphic Design
- Web Analytics
- Brand Strategy
- Multichannel Marketing
- Web Development
- SEO
- Promotional Planning
- Collaborative Teamwork
Certification
- Hootsuite, 02/2021
- Webflow, 06/2023
Timeline
Digital Marketing Coordinator
Firstrust Bank
11.2021 - Current
Mortgage Loan Officer
United Lending Group
01.2021 - 11.2021
Mortgage Sales Assistant
United Lending Group
05.2018 - 09.2020
Master of Science - Marketing
Saint Joseph's University
Bachelor of Science - Marketing And Advertising
University of Delaware
- Hootsuite, 02/2021
- Webflow, 06/2023
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