Allison Sisto
Brooklyn,NY
Summary
Results-driven Communications professional with expertise in media relations, influencer engagement, and crafting strategic narratives for global brands. Skilled in executing integrated campaigns, building strong media relationships, and delivering measurable results across tech, finance, and consumer industries. Collaborative team player with experience managing client relationships and mentoring junior staff to drive brand visibility and business outcomes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Account Executive
Edelman
09.2024 - Current
- Priority Clients: Starbucks, PayPal, NACP, TJ Maxx
- Leads communications strategies for global brands, aligning with business goals and audience priorities.
- Develops media strategies and press materials to secure coverage in lifestyle, corporate, and financial outlets.
- Cultivates media and influencer relationships, managing campaigns, events, and partnerships.
- Collaborates with internal teams and external partners to deliver integrated initiatives, driving results and elevating brand visibility, while overseeing junior staff.
Account Executive
Edelman
04.2023 - 09.2024
- Primary Clients: Starbucks, PayPal, NACP, TJ Maxx
- Lead client contact
- Supervised junior staff
- Worked closely with earned, strategy, creative, and risk teams to develop brand focused strategies, secures top-tier media coverage
- Lead all development of pitch and press release writing, as well as key messages and KPIs
Account Executive
FINN Partners
01.2022 - 01.2023
- Clients: AIG, Jack Daniels, Arizona Office of Tourism, Ultima Replenisher, Margaritaville
- Supported communications efforts for major brands, contributing to the creation and execution of campaigns that amplified client messaging and objectives.
- Coordinated media outreach, created press materials, and secured placements that aligned with client goals.
Assistant Account Executive
FINN Partners
01.2021 - 01.2022
- Advanced to a client-facing role, managing media relations efforts and contributing to strategic communication plans.
- Developed and distributed press materials, secured media coverage, and cultivated relationships with journalists and influencers.
- Provided support for campaign execution, including event logistics, trend analysis, and reporting on key performance metrics.
Account Coordinator
FINN Partners
01.2021 - 08.2021
- Managed daily administrative tasks, including media list development, coverage tracking, and preparation of press materials such as releases, media alerts, and pitches.
- Collaborated with senior team members on campaign planning, media outreach, and event coordination, ensuring seamless execution and strong client deliverables.
Press Associate
DeSales Media Group
02.2016 - 12.2020
- Clients: Catholic Church, Starlight Children’s Foundation, Futures in Education
- Led research efforts and orchestrated the planning and execution of social media initiatives, driving engagement and ensuring alignment with overarching communication strategies.
- Analyzed and reported on critical media coverage, and provided actionable insights to inform campaign decisions.
- Developed crisis communications strategies
Education
M.P.S - Public Relations & Corporate Communications
Georgetown University
Washington, D.C.01.2022
B.S. - Communication Arts with minor in Business Management
St. John’s University
01.2020
Skills
- Trend Spotting
- Media & Influencer Relations
- Microsoft Office Proficiency
- Crisis Communications
- Brand Reputation
- Strategic Counsel & Presentation
Certification
Google Analytics
Timeline
Senior Account Executive
Edelman
09.2024 - Current
Account Executive
Edelman
04.2023 - 09.2024
Account Executive
FINN Partners
01.2022 - 01.2023
Assistant Account Executive
FINN Partners
01.2021 - 01.2022
Account Coordinator
FINN Partners
01.2021 - 08.2021
Press Associate
DeSales Media Group
02.2016 - 12.2020
B.S. - Communication Arts with minor in Business Management
St. John’s University
Google Analytics
M.P.S - Public Relations & Corporate Communications
Georgetown University
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