Allison Sowa

Work History

Sokal

12.2020 - 04.2023

Boosted click-through rates with compelling email content and strategically placed calls to action.
Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
Increased open rates with engaging subject lines and personalized content tailored to target audiences
Well-versed and proficient with various platforms, such as Critical Impact and Mailchimp. Quick to adapt to new platforms.
Enhanced email campaign performance by strategizing and implementing A/B testing methods.
Analyzed email campaign metrics and made data-driven decisions to improve performance
Collaborated with creative teams to develop high-quality visuals for effective email promotions.
Implemented effective conquest email marketing strategies to expand audience reach and boost conversion rates.
Developed comprehensive data-driven reports to track key performance indicators and inform future marketing decisions.

Sokal

06.2019 - 12.2020

Enhanced website organic traffic by implementing data-driven SEO strategies and keyword optimization.
Optimized website content by conducting comprehensive competitor analysis and identifying opportunities for improvement.
Collaborated with cross-functional teams to develop a cohesive digital marketing strategy incorporating SEO principles.
Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
Conducted thorough keyword research using industry-standard tools to identify high-potential phrases for content development.
Developed targeted link-building campaigns to drive relevant referral traffic and improve domain authority.
Streamlined technical SEO aspects, including site architecture, metadata, and canonicalization issues, to improve crawlability and indexation.

Sokal

09.2017 - 06.2019

Streamlined communication between clients and internal teams for seamless project execution.
Enhanced client satisfaction by effectively managing multiple projects and ensuring timely delivery.
Evaluated campaign performance using analytics tools, identifying areas for improvement and driving continuous optimization efforts.
Managed client co-op funds record and ensured compliance with federal, state, and manufacturers' regulations
Demonstrated attention to detail ensuring the quality and accuracy of various advertising materials, while also coordinating traffic schedules for seamless broadcast planning.
Collaborated with creative teams to develop compelling advertising campaigns tailored to the target audience.
Acted as a liaison between various departments within the organization, facilitating smooth collaboration on shared projects or initiatives.
Ensured timely response to client inquiries by maintaining open lines of communication through email correspondence or phone calls.
Assisted in producing qualitative reports highlighting campaign successes and areas of improvement to inform future strategies.