Allison Thayer
Sales. Customer Service.
Ontario,OR
Summary
Exceptional Outside Sales Representative with over 40 years in offset, digital and oversize print sales and account management. Enthusiastic team player with a strong work ethic.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
28
28
years of professional experience
Work History
Advertising Account Manager
Wick Communications
08.2017 - Current
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Conducted market research to attract clients in new territories.
- Brought in $25K to $35K in monthly revenue across 35 accounts.
- Used environmentally-conscious marketing strategies for traditional products.
- Updated team protocols to streamline marketing procedures and optimize promotion releases.
- Helped customers in determining design and layout of sold and spec ads.
- Made outbound calls to existing customers to upsell advertising packages.
- Created and presented media and advertising packages to prospective customers.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Marketed products without using paper-based strategies in order to keep low carbon footprint.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Sales Customer Service Specialist
FedEx Office
04.2006 - 03.2017
- 18-month Interim Sales Manager for $200K National Account which trended at 29% revenue increase over previous year.
- Collaborated with Sales and Operations to close a $350K distribute and print signage customer.
- Manage $300K portfolio in Portland Metro area successfully growing market share.
- Successfully leveraged FedEx Offices network and logistics capabilities to provide best in class solutions.
- Effectively manage multiple projects, keeping internal and external clients in hand.
- Successful communication liaison between Sales, Production and Client.
- Innovative collaboration utilizing personal knowledge base and experience.
- Think outside the box" mentality to achieve goal.
Key Account Manager
Colourscan
03.2001 - 06.2002
- Managed 2M international account, including large format POS, Product Catalogs and Magazine Advertisement.
- Successful assistance to client creative's concerning technical decisions for successful execution of client design to print.
- Oversaw sales forecasting, goal setting and performance reporting for all accounts.
- Developed and expanded existing customer sales by $500,000 in six month period.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans
- Improved account management by predicting potential competitive threats and outlining proactive solutions
- Analyzed sales and customer data to identify trends and opportunities for increased profitability
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base
- Built relationships with customers and community to promote long term business growth
Customer Sales Representative
Color Technology
07.1996 - 02.2001
- Responsible for all aspects of project management for Key accounts including catalog asset management, scheduling and estimating.
- Managed large digital image asset catalog being mindful of important deadlines, quality assurance and customer satisfaction.
- Responsible for quoting projects, scheduling deadlines, assisting production in technical issues, and assisting client creative's in technical decisions concerning their designs, color proof approval, as well as multiple press checks.
Education
Some College (No Degree) - Music
College of Idaho
Caldwell, IDSome College (No Degree) - Business
Portland Community College
Portland, ORSkills
- Strategic marketing
- Enthusiastic professional demeanor
- Multiple platform Sales knowledge
- Client account retention and management
- Active Listening
- Teamwork and Collaboration
- Analytical Thinking
- Self-Directed
Timeline
Advertising Account Manager
Wick Communications
08.2017 - Current
Sales Customer Service Specialist
FedEx Office
04.2006 - 03.2017
Key Account Manager
Colourscan
03.2001 - 06.2002
Customer Sales Representative
Color Technology
07.1996 - 02.2001
Some College (No Degree) - Music
College of Idaho
Some College (No Degree) - Business
Portland Community College
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