ALLISON WEBB
Cedar Park,TX
Summary
Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of event production, planning and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Overview
20
20
years of professional experience
Work History
Global Brand Strategy and Activation Director
Qualtrics
07.2022 - Current
- Successfully own a $20M+ budget to deliver exceptional experiences under budget
- Establish deadlines for all production, logistics, and creative assets
- Identify, negotiate, and manage vendor, venue, celebrity keynote speakers, and party entertainment
- Build and manage an overall event organizational structure, leveraging all areas of the organization for key contributions to the event
- Project manage across all internal departments to maximize key business objectives, event registration, and sourced pipeline
- With global pipeline tracking to nearly 100M+
- Own all post event feedback reporting and present all key takeaways to Executive Staff.
Global Partner Marketing Events Lead
Qualtrics
09.2018 - 07.2022
- Responsible for creating and implementing a strategy for all co-hosted events with partners
- Produced all marketing materials, secure venues, and manage all contractual and financial processes for Qualtrics events
- Managed all presentation content creation and recruitment of event attendees
- Designed and distributed pre- and post-event surveys to track satisfaction and engagement metrics
- Wrote and presented post-event reports to executive leadership and at company-wide staff meetings
- Established and executed a multi-million-dollar sponsorship program for the annual X4 Experience Management Summit in Salt Lake City
- Increased sponsorship revenue by 30%
- Created pitch documents, designed sponsor package assets, led pitch calls to procure sponsors, and established a fulfillment process to onboard all sponsor brands and execute their activations onsite
- Oversaw signage and creative asset tracking
- Managed conference speaking session content requirements, scheduling, and on-site logistics for 30+ event sponsors
- Created and produced the inaugural and returning annual XM Partner Summit
- Grew the annual Partner Summit attendance by 125+% y-o-y from 2018 to 2021
- Oversaw the event experience from venues, vendors, entertainment, content, and design
- Managed all vendors from procurement and onsite execution to post-event payment
- Created a COVID era hybrid model to allow for virtual and in person content and networking.
Planning Manager
ESPN X Games
11.2016 - 09.2018
- Led all X Games Aspen and X Games Minneapolis Festival planning and preparation
- Coordinated all on-site logistic needs with the Operations, Event Production, and Technology teams
- Managed both sponsor and vendor needs with regard to signage and creative, on-site promotion, on-site activities, and any needs leading up to and throughout the event
- Planned for, onboarded, and oversaw festival staff of approx
- 30
- Recruited students as part of the University program, interviewed all prospective festival staff candidates, and oversaw all onsite schedules and activities
- Provided day to day tracking of costs and financials to measure Festival spend.
Senior Manager, Event Marketing and Festivals
Circuit of The Americas
09.2013 - 11.2016
- Oversaw the Fan Experience Festival creation at all major festivals, races, and off-site events
- Researched, negotiated, and contracted experiential activity providers to enhance guests on-site experience for nearly 100,000+ guests per event
- Managed a budget of $400,000+ per event
- Created event festival themes to tie back to the event theme and COTA brand
- Ideated and executed all off-site marketing promotional events to drive COTA and event awareness within the greater Austin market
- Ran Sponsor Fulfillment
- Worked with contracted Sponsors to create their presence on the venue
- Including, but not limited to: Provided activities for turnkey activation
- Communicated all necessary requirements, including insurance, permitting, and logistical
- Ensured all on-site needs were ordered and set-up for Sponsor arrival
- Presented a post event follow-up and recap to continue to enhance Sponsor participation.
Associate Manager, Global X Games Content Strategy
ESPN
12.2010 - 09.2013
- Supervised the sport of RallyCross within the Global X Games events
- Monitored race planning, RallyCross course design, event load-in, the build of each unique course, race day staging, course tear down, and event load out in Munich and LA
- Managed inclusion of lifestyle elements, including X Games STYLE and X Games MUSIC into the Global X Games franchise to better associate with ESPN's core demographic
- Successfully ideated, marketed, and executed 2 full scale runway shows, as well as a full service 5-chair barber shop into X Games Aspen in January 2013
- Negotiated contracts for content partnerships to provide ESPN platform distribution for 3rd party action sport events
- Provided client services and management to all TV/digital partners
- Created comprehensive content distribution plans across TV, online, and social media platforms in multiple languages, globally as X Games expanded to 6 events in 2013 in the US, Europe, and South America.
Senior Program Coordinator
ESPN
01.2006 - 12.2010
- Worked across sport properties, with a concentrated focus on growing Soccer (both professional and youth leagues), Boxing, and ESPN X Games across all ESPN platforms
- Helped execute the most watched World Cup ever with over 160 million consumers across all ESPN media outlets
- Executed multiple events around the 2010 FIFA World Cup, including a US Men's National team send-off dinner (50 attendees), a departmental offsite at a World Cup qualifying match (100 employees), and a VIP event at Walt Disney's Animal Kingdom Resort (350 attendees)
- Kept careful documentation of all ratings growths and communicated results weekly, both internally and externally
- Owned cross-departmental collaboration to ensure all contractual obligations were met and programming rights were exploited to their fullest potential.
Strategic Programming Coordinator
ESPN
01.2004 - 01.2006
- Responsible for content screening all taped and live shows while maintaining ESPN's programming standards
- Served on department's first leadership team for Programming Integration.
Education
Bachelor of Arts - Spanish
Colby College
Waterville, Maine05.2004
Skills
- Employee Relations
- Information Technology Management
- Project Management
- Financial Planning
- Strategic Planning
- Contract and Vendor Management
- P&L Management
- Partnerships and Alliances
Timeline
Global Brand Strategy and Activation Director
Qualtrics
07.2022 - Current
Global Partner Marketing Events Lead
Qualtrics
09.2018 - 07.2022
Planning Manager
ESPN X Games
11.2016 - 09.2018
Senior Manager, Event Marketing and Festivals
Circuit of The Americas
09.2013 - 11.2016
Associate Manager, Global X Games Content Strategy
ESPN
12.2010 - 09.2013
Senior Program Coordinator
ESPN
01.2006 - 12.2010
Strategic Programming Coordinator
ESPN
01.2004 - 01.2006
Bachelor of Arts - Spanish
Colby College