Allison Zapata
Houston,TX
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Author
Bernadette The Brave
Houston, Texas
11.2016 - Current
- Worked on creative brand messaging, campaigns and creative brainstorming.
- Maintained informative social media to help further storylines and promote future events.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Marketed services through social media platforms and advertising services.
- Organized material to research and complete writing tasks.
- Wrote and proofread blog and social media posts, website copy and articles.
- Wrote, edited, and self-published a successful children's book.
Photographer
Freelancer
Houston, Texas
11.2014 - Current
- Photographed high-quality images for various print and digital projects.
- Digitally edited photos to enhance appearance.
- Archived photographs on computers and servers.
- Shot photographs in controlled lab, field and remote environments.
- Edited, toned, captioned and uploaded photographs for publication.
- Specializations: Wildlife, Nature, Disaster Relief.
Communications Associate
Coalition For The Homeless Of Houston
Houston, TX
05.2022 - 08.2023
- Designed company outreach and fundraising campaigns to engage with customers and other businesses.
- Took photographs and videos during special events for promotional materials and social media pages.
- Maintained corporate website using content management systems and associated plugins.
- Met with media and press personnel to schedule interviews and issue company statements.
- Developed ideas and leads for new stories according to industry trends.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Developed creative design for print materials, brochures, banners, and signs.
Executive Assistant
Texas Relief Warriors
Houston, Texas
01.2021 - 06.2022
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Managed daily operations.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased customer engagement through social media.
- Used Canva to create and print marketing materials, product reviews, and press releases.
- Led Disaster Teams.
Administrator
Relief Gang
Houston, TX
06.2021 - 01.2022
- Maintained status reports for client projects.
- Collaborated in professional team to solve workflow issues.
- Maintained organized inventory by checking stock to determine supply levels, expediting orders and delivering materials to work stations.
- Interacted with customers by phone, email or in-person to provide information.
- Upheld office schedule and calendar to coordinate workflow and meetings.
- Contributed to content creation for company website.
- Built rapport with clients to facilitate trusting relationship and provide setting conducive to growth.
- Developed social media strategy templates for Twitter, Instagram and Facebook.
- Kept informed of activities or changes that could affect likelihood of emergencies, factors that could affect response efforts and details of plan implementation.
- Built and strengthened relationships with area governments, departments and agencies to manage effective planning and implementation of emergency response strategies.
- Carried out day-day-day duties accurately and efficiently.
- Targeted specific community groups with wellness and disease management information.
- Transported or accompanied clients to scheduled health appointments or referral sites.
Speaker
Freelance
Houston, Texas
01.2017 - 03.2020
- Met needs of different students by adapting teaching materials and methods.
- Educated students on writing and photography by applying variety of instructional techniques within hands-on curriculum.
- Conducted classes and workshops for students on special topics of interest.
- Educational Speaker.
Education
Bachelor of Arts - Psychology
12.1998 - 12.2005
Skills
Editing
Proofreading
Creative writing
Copywriting
Copyediting
Print media
Journalism
Social media
Content Development
Articulate communications
Unique content creation
Editing and review
Self-publishing experience
Brand messaging
Networking skills
Public speaking
Social media marketing
Written Communication
Flexible and Adaptable
Multimedia writing
Graphic Design
Photography
Timeline
Communications Associate - Coalition For The Homeless Of Houston
05.2022 - 08.2023
Administrator - Relief Gang
06.2021 - 01.2022
Executive Assistant - Texas Relief Warriors
01.2021 - 06.2022
Speaker - Freelance
01.2017 - 03.2020
Author - Bernadette The Brave
11.2016 - Current
Photographer - Freelancer
11.2014 - Current
The University of Texas At San Antonio - Bachelor of Arts, Psychology
12.1998 - 12.2005