Allison Jordan (AJ) Welborn
Chester,SC
Summary
Dynamic Brand Manager with proven success, driving strategic marketing initiatives and enhancing brand visibility. Expert in Adobe Creative Suite and adept at community outreach, I spearheaded impactful campaigns and strengthened public perception, significantly elevating engagement and brand consistency across platforms. A collaborative leader focused on innovative solutions.
Overview
8
8
years of professional experience
Work History
Brand Manager
TruVista
Chester, SC
08.2023 - Current
- Lead branding and strategic marketing initiatives to strengthen public perception and expand company presence.
- Lead over creative content across multiple platforms, maintaining an aligned brand voice.
- Implemented a Brand Portal, allowing employees to access standardized templates and brand materials.
- Enhanced TruVista's community involvement by acting as Chamber Ambassador for Chester County.
Strategic Marketing Analyst
TruVista
Chester, SC
02.2019 - 08.2023
- Developed and executed marketing strategies to improve brand awareness and drive customer engagement.
- Designed and implemented campaigns, spotlighting small businesses in the community.
- Played a key role in company-wide rebranding, successfully across vendors and marketing materials.
Marketing Coordinator
Heybo Outdoors
Chester, SC
06.2017 - 02.2019
- Led creative and branding efforts to elevate company identity and digital presence.
Graphic Designer
lemmondsDESIGN
Fort Mill, SC
12.2016 - 06.2017
- Crafted branding materials, curated website content and created videos for clients.
Education
Bachelor of Science - Digital Information Design
Winthrop University
Rock Hill, SC12.2016
Skills
- Strategic Marketing Leadership
- Adobe Creative Suite expertise
- Marketing Campaign Development
- Content creation
- Website and Social Media Management
- Community outreach
- Project and Team Management
- Problem Solving
References
References available upon request.
Timeline
Brand Manager
TruVista
08.2023 - Current
Strategic Marketing Analyst
TruVista
02.2019 - 08.2023
Marketing Coordinator
Heybo Outdoors
06.2017 - 02.2019
Graphic Designer
lemmondsDESIGN
12.2016 - 06.2017
Bachelor of Science - Digital Information Design
Winthrop University
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