Alliya Samhat
Los Angeles,CA
Summary
Strategic marketing leader with 15 years of experience driving growth, engagement, and innovation across digital platforms. Proven success at MIT Technology Review, leading subscriber growth by 83% through data-driven, cross-channel campaigns that connect the right audiences with the right content. Adept at leveraging technology, analytics, and creative storytelling to deliver measurable impact. Passionate about building and empowering high-performing teams that exceed goals, and accelerate customer acquisition and retention.
Overview
15
15
years of professional experience
Work History
Director of Acquisition Marketing
MIT Technology Review
Boston, MA
01.2023 - Current
- Enhanced subscriber base by 83% and revenue growth by 20% year-over-year through precise campaigns, innovative testing approaches, and strategic execution.
- Revitalized our paid media strategy by leveraging a full-funnel marketing approach, reducing cost per acquisition by 70%, while increasing conversions by 47%, with 42% less budget.
- Partnered with product, editorial, and design to launch and market our new mobile app, building a net new audience and revenue stream for the business, accounting for 20% of new subscribers.
- Created a robust testing agenda for key web-converting touchpoints to improve onsite customer acquisition, driving a 34% growth in new website purchases year over year.
- Spearheaded successful promotions for marquee initiatives, including our 125th Anniversary issue, 35 Innovators Under 35, Intro to AI mini-newsletter course, and our 10 Breakthrough Technologies annual list, driving increased media visibility, audience engagement, lead generation, and revenue.
- Led a high-performing team, consistently exceeding goals, and driving innovation across our key marketing channels.
- Managed acquisition budgeting, forecasting, and financial planning processes for the organization.
Senior Marketing Manager
Crain Communications
Detroit, MI
06.2018 - 01.2023
- Managed end-to-end acquisition marketing strategies for 10+ diverse global media brands, both B2B and B2C, driving sustained subscriber and revenue growth.
- Revamped email marketing campaigns to enhance personalization through automation and advanced targeting, resulting in a 15% increase in open rates, and a 20% boost in click-through rates.
- Oversaw social media and content marketing strategies, increasing overall social traffic by 40% year-over-year.
- Partnered with corporate sales teams to build a net new lead business for selling corporate subscriptions and site licenses, contributing to an increased lead volume of 30%.
- Led a team of marketers, providing mentorship and fostering a collaborative, high-performance culture.
Marketing Manager
Crain Communications
Detroit, Michigan
03.2016 - 06.2018
- Built and launched email, web, social, and search marketing campaigns to drive audience growth and engagement for our content and products.
- Directed a social media vendor transition across 15 brands and 65+ team members, resulting in streamlined content marketing, improved audience engagement, and $250K a year in cost savings.
- Conceptualized, designed, and launched a new re-engagement email series, re-engaging our inactive email audiences by 40% in one year.
- Devised a social media content-boosting strategy for 10 brands, resulting in increased social media engagement and site traffic.
Marketing Research Manager
Hour Media
Troy, MI
10.2011 - 03.2016
- Partnered with 35 of the largest city and regional publications nationwide, including Seattle Met, Minnesota Monthly, Los Angeles Magazine, and Honolulu Magazine.
- Increased company revenue by 65% in one year through client renewals and new client acquisitions.
- Drove the development and design of a new survey website, improving abandonment rates, registration, and response rates.
- Utilized social media, telemarketing, direct mail, press releases, and email marketing to promote our top professional research to our target markets.
Marketing Research Coordinator
Hour Media
Troy, MI
09.2010 - 10.2011
- Developed effective marketing campaigns based on research and insights from our peer-reviewed surveys.
- Worked closely with design and production teams in developing cohesive, cross-channel marketing materials using Photoshop and InDesign.
- Facilitated all agile meetings and processes for new client acquisitions.
Education
Bachelor of Arts - English & Broadcast Journalism
DePaul University
Chicago, IL06-2010
Skills
- Growth marketing strategy
- Digital campaign management
- Customer acquisition and retention
- Budget management and forecasting
- Brand messaging and content strategy
- Email marketing automation
- Data analysis and optimization
- Cross-functional collaboration
Timeline
Director of Acquisition Marketing
MIT Technology Review
01.2023 - Current
Senior Marketing Manager
Crain Communications
06.2018 - 01.2023
Marketing Manager
Crain Communications
03.2016 - 06.2018
Marketing Research Manager
Hour Media
10.2011 - 03.2016
Marketing Research Coordinator
Hour Media
09.2010 - 10.2011
Bachelor of Arts - English & Broadcast Journalism
DePaul University
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