Alliz Clavijo
Summary
Dynamic marketing professional with a proven track record at Amazon Ring, excelling in brand strategy and stakeholder engagement. Recognized for delivering actionable insights and fostering cross-functional collaboration to achieve business objectives. Passionate about leveraging analytics for strategic storytelling.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
Amazon Ring
12.2023 - Current
- Managed onboarding and coordination of third-party research vendors, ensuring alignment with brand research objectives and budget parameter
- Facilitated market research initiatives by developing vendor screening criteria and evaluating proposals from potential research partners
- Supported senior strategists in analyzing consumer insights data and translating findings into actionable brand recommendations
- Collaborate with cross-functional teams to align marketing efforts with business goals
- Write, coordinate and present brand goals and company strategies to stakeholders across the organization and leadership
News Editor
Amazon Ring
09.2021 - 12.2023
- Edited and refined breaking news content for accuracy, clarity, and AP style compliance while meeting strict publication deadlines
- Researched and updated alerts published on Neighbors App
- Oversaw special editorial projects and feature series from conception to publication
Digital Producer & Assignment Editor
KSEE24/CBS47
12.2019 - 05.2021
- Dispatched reporters and photographers to cover breaking news stories
- Coordinated daily assignments for field crews and managed logistics
- Conducted interviews with key stakeholders, including local leaders and law enforcement
- Wrote and edited 20+ news articles daily on various topics such as health, politics, crime, and education
Marketing Director Assistant
Island Waterpark
Fresno, CA
05.2017 - 11.2019
- Supervised group sales operations for 50+ annual events, coordinating bookings for corporate clients, schools, and tour groups ranging from 50-1,000 attendees
- Served as bilingual (English/Spanish) spokesperson for media interviews, client meetings, and guided tours, increasing Hispanic/Spanish language market engagement
- Supervised a team of 8 group sales representatives, providing training, and performance evaluations
Education
Bachelor of Arts - Mass Communication and Journalism
California State University, Fresno
Fresno, CA01.2019
Skills
- Social Media Strategy
- Strategy Development Market Coordination
- Content Creation
- Photography and Videography
- Project Management
- Community Engagement
- Analytics and Performance Tracking
Timeline
Marketing Coordinator
Amazon Ring
12.2023 - Current
News Editor
Amazon Ring
09.2021 - 12.2023
Digital Producer & Assignment Editor
KSEE24/CBS47
12.2019 - 05.2021
Marketing Director Assistant
Island Waterpark
05.2017 - 11.2019
Bachelor of Arts - Mass Communication and Journalism
California State University, Fresno