ALLY GRIDER
McMinnville,TN
Summary
Innovative Marketing leader with 3+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
14
14
years of professional experience
Work History
Demand Generation Manager-Revenue Marketing
PAYSCALE
01.2022 - Current
- Drive revenue by developing and executing integrated demand generation campaigns across multiple channels
- Consistently hit or exceeded monthly and quarterly MQL targets (103% attainment in 2023 Q4) that turn into Sales Qualified Leads
- Collaborated with all functional channel leaders and gave final direction on projects (able to collaborative and work siloed).
Corporate Benefits Marketing Project Manager
GUARANTEED RATE
01.2021 - 01.2022
- Successfully oversaw all Consumer Direct Corporate Benefits initiatives from inception to completion, documenting every step along the way to build detailed historicals for teams to reference in the future
- Fostered productive relationships with account executives, content team, designers, and clients, leveraging their expertise and feedback to enhance and improve project outcomes
- Contributed to the growth of the company by supporting the acquisition of Sterns Financial Institution Group, and ensuring a smooth integration of its benefits offerings.
Sales Development Lead
ZETA GLOBAL
01.2018 - 01.2021
- Consistently meet or exceeded quarterly quota (Sales Qualified Leads: 123% of quota met in 2021 Q4)
- Drove the acquisition of over 30 new Fortune 500 logos within the target market (Sony, Liberty Mutual, and GoDaddy are a few brands I personally brought on)
- Used my attention to detail to email decision makers as well as schedule and facilitate introductory meetings with our VP of Sales and new clients.
Virtual Business Critical Services Specialist
SERVICESOURCE (CISCO)
01.2016 - 01.2018
- Managed a pipeline with deals ranging from $1M to $5M in Salesforce and documented every detail in Salesforce
- Built relationships and sought to improve processes to create the best customer experience for clients and employees
- Worked closely with our VP of Sales to build this team from the ground up.
Department Manager
NORDSTROM
01.2010 - 01.2016
- Ran a $5M department by developing and executing a business plan consistently making a profit YoY (up 4% 2016)
- Hit personal sales goals as well as coaching and developing sales associates to make sales goals as well as give excellent customer service.
Customer Service Manager
NORDSTROM
01.2010 - 01.2016
- Upheld the standard of excellent customer service for the entire
- Drove revenue by opening Nordstrom Rewards and managed 100+ store employees in opening rewards
- Taught selling and customer service to all employees to uphold Nordstrom standards.
Education
Bachelor of Science - Fashion Merchandising And Marketing
Kent State University
Kent, OH08.2009
Skills
- Campaign Management
- Customer Segmentation
- Lead Generation
- Email Marketing
- Marketing Automation
- Performance Metrics
- Relationship Building
- Cross-Departmental Alignment
- Marketing Program Management
- Campaign Performance Tracking
- Competitor Analysis
References
References available upon request.
Timeline
Demand Generation Manager-Revenue Marketing
PAYSCALE
01.2022 - Current
Corporate Benefits Marketing Project Manager
GUARANTEED RATE
01.2021 - 01.2022
Sales Development Lead
ZETA GLOBAL
01.2018 - 01.2021
Virtual Business Critical Services Specialist
SERVICESOURCE (CISCO)
01.2016 - 01.2018
Department Manager
NORDSTROM
01.2010 - 01.2016
Customer Service Manager
NORDSTROM
01.2010 - 01.2016
Bachelor of Science - Fashion Merchandising And Marketing
Kent State University
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