Ally Schwabe
Dallas,TX
Summary
Accomplished Regional Marketing Director with a proven track record at Avenue5, adept in leading successful marketing strategies and enhancing brand recognition. Expert in digital marketing and SEO, with exceptional team leadership skills. Demonstrated success in securing 12 out of 15 new business pitches in a year, showcasing strong client relationship management and creative direction capabilities.
Overview
6
6
years of professional experience
Work History
Regional Marketing Director
Avenue5
Dallas, TX
10.2024 - Current
- Primary marketing contact for property owners, investors, and development partners.
- Manage a team of four marketers responsible for executing projects. Recruited two of the four team members.
- Lead marketing presentations in new business pitches, securing management contracts. Won 12 of the 15 pitches this past year.
- Oversee all marketing strategies, including SEO, PPC, ILS, email marketing, outreach, and social media campaigns, to drive traffic.
- Manage the creative process, working closely with graphic designers, copywriters, and other creative professionals to produce high-quality marketing materials, and enhance brand recognition.
- Manage the annual marketing budget, ensuring optimal allocation of resources for maximum impact.
Director, Regional Marketing
Cushman & Wakefield
08.2022 - 09.2024
- Assembled and managed a team of two to support the Pacific Northwest region.
- Sourced and managed long term relationships with clients such as Pacific Urban Investors, JB Matterson, LivCor and TruAmerica.
- Spearheaded the launch of innovative marketing campaigns to push traffic while staying within the budget.
- Established departmental performance goals and provided feedback for underperforming areas.
- Oversaw on-going market research that targeted key customer demographics, using information to proactively adjust future marketing plans.
Marketing Manager
Cushman & Wakefield
07.2021 - 08.2022
- Facilitated annual and quarterly strategic planning, budgeting, and forecasting for over 65 assets.
- Led monthly marketing reviews with operations to assess occupancy, trends, and overall marketing performance.
- Managed social media accounts and campaigns.
- Coordinated with external vendors to produce promotional items, such as move-in gifts and branded items.
- Monitored competitors' activities to stay ahead in the market.
- Maintained relationships with key customers through regular communication.
Marketing Specialist
Pinnacle Property Management of NC
07.2019 - 07.2021
- Trained over 50 operational team members on marketing objectives.
- Shadowed senior personnel on complex marketing pursuits to build skill sets.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
- Analyzed data to understand product performance and identify areas for improvement, such as PPC and SEO campaigns.
Education
Bachelor of Science - Business Administration
The University of Arizona
Tucson, AZ05.2016
Skills
- Marketing Strategy Development
- ROI evaluations
- Team leadership
- Digital marketing and SEO strategies
- Market research and analysis
- Creative direction
- Budget development and management
- Brand management
- Sales presentations
- Client relationship management
Timeline
Regional Marketing Director
Avenue5
10.2024 - Current
Director, Regional Marketing
Cushman & Wakefield
08.2022 - 09.2024
Marketing Manager
Cushman & Wakefield
07.2021 - 08.2022
Marketing Specialist
Pinnacle Property Management of NC
07.2019 - 07.2021
Bachelor of Science - Business Administration
The University of Arizona
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