HubSpot
Hi, I’m
Ally Steele
Digital Marketer
MN
Work History
Dynamic Air Inc
Marketing Coordinator
01.2023 - Current
Job overview
- Implemented a comprehensive social media strategy across 10+ platforms, resulting in a 56% growth in follower base within the first year
- Manage day-to-day operations of all social media accounts, including content planning and scheduling
- Leverage tools such as Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro) and Canva to create high-quality marketing assets
- Film, and edit engaging video content for social media and web use using Adobe Premiere Pro
Bytedance
Lemon8 Partner
07.2024 - Current
Job overview
- Recognized as a Top Tech Creator for the weeks of Nov 25 – Dec 1, 2024, and March 9 – 15, 2025, highlighting consistent performance and content excellence
- Achieved top monthly posts in tech, gaming, and photography categories from July 2024 to March 2025, demonstrating cross-niche engagement and versatility
- Collaborate directly with platform representatives to develop, refine, and optimize content strategies based on emerging features and best practices
- Create and execute data-driven content strategies using platform analytics and audience insights to drive engagement
Self-employeed
Online Shop Owner
03.2018 - Current
Job overview
- Developed and executed a Pinterest strategy that generated over 130,000 impressions in a single year, boosting brand visibility and referral traffic
- Created and implemented a targeted SEO strategy on Etsy, resulting in a 700%+ increase in views within just three months
- Oversee all aspects of social media management — content creation, scheduling, content calendar planning, and social listening
- Create, photograph, and list products on Etsy, optimizing for search visibility through strategic SEO and custom graphic design
Harris For President
Designer / Reviewer
09.2024 - 11.2024
Job overview
- Selected as 1 of only 8 reviewers responsible for overseeing content quality from a team of 70+ creators, ensuring brand consistency across all visual and written assets
- Reviewed and provided constructive feedback on creator-submitted content to ensure alignment with brand guidelines, tone, and messaging
- Created one of the most downloaded graphics during the week of Sept 28 – Oct 5, reflecting high engagement and shareability
- Designed a graphic that was featured by the Official Team Kamala account, boosting national reach and campaign visibility
- Contributed to a content library of over 3,000 assets, helping drive 5.5+ million social media impressions across campaign channels
YouTube
Creator
04.2019 - 12.2023
Job overview
- Developed and implemented a short-form video strategy that resulted in over 3 million lifetime YouTube views, including a viral video with 2M+ views, and a TikTok video reaching 1M+ views
- Grew TikTok engagement with over 290,000 total likes, driven by audience-focused content and consistent branding
- Shot, edited, and produced all video content from concept to final cut, using professional camera, lighting equipment, and post-production tools
- Actively engaged with followers by responding to comments, participating in discussions, and creating content based on audience feedback and trends
- Leveraged YouTube Analytics to track performance metrics, monitor audience demographics, and refine content strategy for higher engagement and visibility
Tecweigh
Marketing Coordinator
06.2021 - 12.2022
Job overview
- Designed a new digital ad that generated 5x more impressions than previous efforts, significantly increasing brand visibility
- Led a full social media rebrand, resulting in a 3x increase in followers and improved audience engagement across platforms
- Revamped the organization’s newsletter, achieving an impressive 43.5% open rate, well above industry average
- Managed content and engagement across LinkedIn, Facebook, and YouTube, tailoring messaging for each platform
- Created a wide range of promotional content — including ads, newsletters, posters, and social media assets — using Microsoft Office, Adobe Creative Suite, and Canva
- Coordinated all marketing and advertising activities
- Followed a structured advertising calendar, submitting ads and editorials on deadline to meet publication schedules
The Borgen Project
PR / Marketing Intern
09.2020 - 12.2020
Job overview
- Designed and executed a fundraising strategy that surpassed its target by 160%, demonstrating strong strategic planning and execution
- Created impactful videos, infographics, and social media posts to raise awareness about poverty and social issues, driving meaningful engagement
- Developed and implemented an influencer marketing strategy, expanding brand reach and audience growth
- Conducted in-depth research for articles, adapting findings into well-crafted, engaging content for both Medium and other platforms
University of Wisconsin-La Crosse
Broadcast Assistant (WMCM-TV)
01.2019 - 06.2020
Job overview
- Collaborated with students and a local animal shelter to create engaging content showcasing cats available for adoption, increasing awareness and fostering community engagement
- Partnered with students to promote campus events, utilizing creative content to drive attendance and participation
- Wrote and edited scripts for segments, ensuring clear, engaging, and on-brand messaging for various media projects
- Hosted live on-air segments, including weather updates, pop culture discussions with co-hosts, and movie reviews, enhancing audience engagement through dynamic presentation
- Operated technical aspects of the show, including graphics, teleprompter, and camera work, ensuring smooth production and broadcast quality
- Utilized Final Cut Pro to edit and produce videos, creating polished content for broadcast and online platforms
The Racquet Press
Student Government Reporter
09.2017 - 03.2018
Job overview
- Conducted interviews with students and faculty, building strong interpersonal relationships and gathering insights for compelling content
- Attended Student Association meetings to stay informed on key campus issues, translating them into relevant, audience-specific articles
- Reported on campus events, crafting tailored articles for diverse audiences to ensure relevance and engagement
- Managed The Racquet’s Instagram, curating content and driving engagement through regular posts
- Consistently met tight deadlines, producing high-quality content under time constraints
Overview
8
years of professional experience
3
years of post-secondary education
Education
University of Wisconsin, La CrosseLa Crosse, WI
Bachelor of Arts from Media Studies With An Emphasis in Media Studies
09.2017 - 12.2020
University Overview
- Dean's List Fall 2017, 2018, 2019, and 2020
- Dean's List Spring 2019, and 2020
- Comm Club Member
Skills
Marketing
Marketing knowledge
Social media strategy
Branding
Digital marketing
Analytical thinking
Content development
Video editing
Content strategy
Content scheduling
Summary
I'm Ally, a marketing coordinator passionate about creating impactful digital
experiences. I got my start in student media, where I developed a love for storytelling,
and now bring that energy to my role in B2B marketing. I specialize in content creation,
social media, and advertising—driven by a belief in the power of digital platforms to
connect and inspire.
Work Preference
Work Type
Full TimeGig WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offPaid sick leave401k matchSoftware
Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
Microsoft Office
Mailchimp
Certification
- Content Marketing - HubSpot, 2024
- Email Marketing - HubSpot, 2024
- Social Media - HubSpot, 2024
- SEO Principles: An Essential Guide for Beginners -
Semrush, 2025 - YouTube Search Trends and SEO Strategies -
Semrush, 2025
Interests
Books
Crochet
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