Ally Wu

Delivered scaled impact on big deal motions, influencing over $50M ACV in 3+ years across CBS and TMT

• Crafted compelling value narratives and collaborated with sales teams to secure significant wins
• Co-developed GTM framework and value estimate with IBM Consulting to drive co-sell ACV growth
• Strategized with Sales Leaders on account strategy and commercial proposals to maximize ACV whilst support long-term success

Led cross-functional teams to deliver data-driven marketing strategy and personalized consumer experiences for Fortune 500 global clients

• Spearheaded digital marketing transformation for Disney EMEA utilizing Publicis proprietary CDP for audience segmentation
• Stood up Datorama and developed Visa EMEA into marketing analytics COE, which led to Datorama global adoption by Visa

Delivered strategic insights that shaped product development roadmap and content strategy for 6 Bing Apps across 50 global markets, driving 15% user engagement uplift

Spearheaded product and marketing strategy, including consumer experience redesign, to accelerate MVP feature development and launch by three months

Developed and implemented digital marketing strategies, integrated experiences, and custom analytics plans for Fortune 500 clients

Drove strategic business development and 3-year expansion planning for Starbucks Licensed Stores in captive channels, supporting over $500 million in system-wide sales