Summary
Overview
Work History
Education
Skills
Community Involvement
International Experience
Career Highlights
Timeline
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Allynson Ford

Allynson Ford

St. Louis,MO

Summary

Award winning and accomplished Sales Executive with 23 years of experience in building relationships, cultivating partnerships and attending to client needs while converting prospects not only into life-long associates, but also maintaining trust and maximizing exponential sales growth.

Tenacious, responsive, and dynamic in communication. Possess learning agility which created a quick learner who thrives in fast paced, ever changing environments and continued education.

Considered a valuable and hardworking employee known for cold calling and one call closes during shorter sales cycles. Well-educated, polished and articulate professional successful in North American prospecting and motivating people. Expert in overcoming objections and implementing products and services, while maintaining high client retention.

Overview

17
17
years of professional experience

Work History

Senior Account Executive

Audacy, Inc.
St Louis, Missouri
04.2023 - Current
  • Initiated and secured new business opportunities through relationship building.
  • Crafted engaging multi-channel advertising campaigns across MLB, NFL, and MLS.
  • Spearheaded innovative marketing strategies with on-air talents for
  • Committed to continuous learning and skill enhancement.
  • Incorporated strategic approaches in collaboration with clients' agencies to deliver successful outcomes.
  • Showcased expertise in client account management.
  • Executed plans to enhance customer satisfaction through effective management of operations and marketing efforts.
  • Ensured exceptional customer satisfaction by delivering top-notch service during the entire duration of clients' campaigns.
  • Consistently met sales objectives and exceeded targets.
  • Demonstrated strong commitment to ongoing client support resulting in improved levels of customer satisfaction.
  • Functioned as part of an interdisciplinary team to ensure the success of new product launches.
  • Planned and executed various promotional events to enhance brand recognition.
  • Delivered visually engaging and informative pitches for potential clients.
  • Ensured timely resolutions for customer inquiries, complaints, and information requests.

Business Development Manager

Purple Penguin Digital
St. Louis, MO
06.2022 - 03.2023
  • Strategized growth plans for franchises and executed business development opportunities
  • Generated leads by prospecting and leveraging franchise systems to increase brand revenue
  • Established strategic partnerships for franchise development through active participation in industry and trade organizations
  • Utilized HubSpot features to build email marketing sequences for email campaigns.
  • Enhanced brand recognition and customer loyalty by dissecting consumer requirements, challenges and purchasing patterns in DMO and Strategy discussions
  • Maintained constant communication with clients and prospects to fulfill needs and expectations and ensure transparency.
  • Developed short-term and long-term vision and strategy to attain specified sales goals
  • Identified new customers by utilizing pipelining, pre-qualification, and territory analysis.
  • Utilized various prospecting methods such as cold calling, in-person visits and referrals to expand and diversify client portfolio.
  • Utilized excellent negotiation and sales closing skills to successfully establish new accounts for franchisee clients
  • Cultivated strong professional relationships with FranDev suppliers and key clients to drive long-term business development.
  • Generated $500K revenue in 7 months on franchise(Zor) side.

Partner Delivery Manager

Sapper Consulting (Abstrakt Marketing)
St. Louis, MO
Oct2020 - 01.2022
  • Secure high-quality sales meetings with enterprise C-level decision makers.
  • The Partner Delivery Manager is responsible for identifying inbox trends and communicating them in a timely and appropriate manner.
  • Responsible for monthly Meeting Obligation Rate (MOR) and have a focus on mitigating any clients from having '0' meetings within the month.
  • Documented outreach calls and follow-up contacts, CRM (Sappersuite) system, to establish a record of interactions.
  • Maintained positive relationships with clients and prospects, acting as the liaison.
  • Responsible for scrumming client inboxes.
  • Schedule B2B meetings for clients through email, cold calling, or warm calling.
  • Nurture leads within client inbox, and follow up with warm calls once prospect shows interest.
  • Provide feedback and guidance to the Partner Success Manager, Campaign Strategist, Content Manager, and Director of Partner Delivery to deliver the highest quality meetings, establishing a strong sales pipeline that leads to ROI for Sapper services and client performance.
  • Learning about the client's offering to determine qualified opportunities.
  • Navigate SapperSuite and Gmail quickly and efficiently.
  • Identified emerging business opportunities and conducted initial outreach calls to establish contact with potential clients.
  • Identified qualified sales opportunities for key products and relayed pertinent details to the sales team or client for follow-through.

Senior Digital Marketing Specialist

Vivial Media LLC
St. Louis, MO
05.2016 - 03.2020
  • Meet and exceed individual daily, weekly and monthly sales goals
  • Improved advertising initiatives by executing SAAS Platforms, social media and digital marketing campaigns
  • Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients
  • Created and implemented marketing campaigns and directory services to help clients capitalize on new media using our SAAS platform
  • Interfaced with clients to discuss budget allocation to determine project scope
  • Aggressively prospect, develop, and close leads using a variety of resources
  • Work directly with businesses to discuss and understand their needs and develop customized solutions to drive leads to their business
  • Own entire sales process from prospecting to completion of the sale with upsell opportunities

Sales Consultant

Mercedes-Benz of St. Louis
St. Louis, MO
03.2015 - 09.2015
  • Greeted incoming customers and provided expert sales and service to drive revenue.
  • Maintained productive relationships with existing customers through exceptional follow-up after sales.
  • Provide superior customer service experiences in high-end luxury product lines, while delivering "The Best or Nothing" mentality. Educate Mercedes-Benz enthusiast by redefining excellence in performance technology, safety technology and quality engineering. Exceeding ones' expectation creates loyal customers; in turn making them a $500,000 customer as oppose to a $50,000 customer

Video Production Specialist

City of St. Louis
St. Louis, MO
01.2015 - 08.2015
  • Scouted locations for various client projects and acquired permits.
  • Produced and directed a weekly TV program called "The Daily Mix"
  • Remote/Studio camera operation
  • Video Editing/ computer animation and graphics using Final Cut Pro/ Avid/ Adobe Creative Suite
  • Floor and control room director
  • Conduct interviews and serve as a host / moderator for studio-based informational programs
  • Write production scripts and record voice-over narration
  • Interfaced with clients to define project scopes of work, including budgets, creative vision and deliverable schedules.
  • Developed web profile videos for client websites and commercials for local businesses for broadcast on cable networks.

National Account Manager

Dirixion
St. Louis, MO
12.2013 - 09.2014
  • Grew brand awareness by increasing market penetration with customer-focused approaches.
  • Managed and grew multinational and international business clients book of business
  • Create responsive and interactive digital publications using the HTML5 platform for enhanced mobile technology
  • Customize a brand-sensitive marketing tool to increase reach, generate revenue and cut distribution cost
  • Digitize interfaces for desktop, tablets and smartphone devices without functionality lost between platforms
  • Build and sustain relationships with large corporations to develop digital directories, digital retail/ B2B catalogs, digital newspapers, digital magazines, digital travel guides, digital flyers, social media, Internet local search
  • Develop strategic sales objectives to forecast activities and set performance goals
  • Manage and increase sales revenue of existing accounts by investigating competitor products/ sales strategies
  • Thorough knowledge of advanced analytics, consumer research and marketing mix analysis
  • Conduct multiple RFP’s to ensure customer satisfaction which fosters a commitment to external and internal clients
  • Strong expertise in closing large, complex and strategic commercial business

Regional Account Executive

Gannett Digital
Lancaster, PA
02.2013 - 09.2013
  • Achieved sales targets and outcomes consistently by tenaciously pursuing new customers and sales opportunities.
  • Analyze and research market trends/quantifiable data to identify solutions and promote growth.
  • Cultivated strategic client relationships to support business goals, growth strategies and profit drivers.
  • Autonomous work environment handling predominately major B2B accounts
  • Organize and plan weekly, monthly schedules to consistently meet daily, weekly and monthly deadlines
  • Consult with C-level clients and present a wide portfolio of innovative marketing solutions
  • Develop key regional business relationships throughout Missouri by way of consultative selling methods and provide a single source marketing solution to local and regional businesses
  • Design both printed and online advertisements, including layouts of each

Digital Media Consultant

YP (formally known as ATT Advertising Solutions)
St. Louis, MO
04.2010 - 03.2013
  • Participated in client meetings, discussing media planning and presentation strategy sessions.
  • Developed company logos and unique, memorable websites, which bolstered brand and corporate identities.
  • Planned, implemented and maintained successful SEO strategies.
  • Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
  • Completed in-depth analyses of competitor ad, keyword, bids and landing page activities.
  • Interviewed clients in order to cost-justify the need for advertising/marketing campaigns through simplifying product and/or service complexities, frequency of purchase, and perform quantitative analysis
  • Developed and maintained new business relationships and account management
  • Conducted senior level presentations on print, direct mail, email communication, social media, texting campaigns, mobile search, desktop and mobile landing pages, video ads, virtual tour ads and websites
  • Managed strategic planning with online products such as directories, SEM, SEO, banners, and local online display ads
  • Educated clients on the importance of advertising through market facts, independent research firm’s statistics, and company collateral
  • Created customized actionable recommendations to meet client needs using complex data
  • Mastered structuring, negotiating and executing complex agreements
  • Proficient with CRM, i.e.: Sales Force software
  • Accomplished sales goals and generated $762K in new revenue during 2010-2013 period

Assistant Branch Manager

Enterprise Holdings Inc.
St. Louis, MO
02.2008 - 04.2010
  • Monitored daily operations and supported the Branch Manager in necessary duties.
  • Provided leadership in the absence of the branch manager.
  • Managed and maintained a Fortune 100 rental car business, achieving a $150 per car operating profit.
  • Earned a 'Top Branch' award for exceeding sales volume quota and outstanding customer service.
  • Business grew by 8% this fiscal year, 2009, through strategic business-to-business marketing ventures.
  • Achieved an 85% customer service rating on a 12-month average.
  • Quick promotion from Belleville branch to Ballwin branch to Chesterfield branch as AM.
  • Managed a team of 10 employees and implemented team-building exercises.
  • Maximized sales potential by training new members in improved sales strategies.
  • Prepared expense reports, breakdown, and analyze income/financial statements.
  • Successfully managed high-profile corporate accounts.
  • Developed and maintained excellent professional relationships with corporate, dealership, and body shop accounts.
  • Corporate recognition for high performance: member of The Best of the Best program.
  • Recognized as an Elite Sales performer and Airport MVP, earning inclusion in monthly awards dinners 21 times.
  • Networked within communities to identify and capitalize on business opportunities.
  • Planned and coordinated risk mitigation strategies to protect company assets.
  • Reviewed applications against established parameters to determine approval, rejection, or modification requirements.
  • Built strong rapport with new and existing clients to better serve their financial needs and promote branch loyalty.

Education

Clinical Research Associate

Clinical Research Academy
03.2021

Bachelor of Science - Speech Communications/ Minor in Video Production

Missouri Western State University
Saint Joseph, MO
05.2002

MBA - International Business Management

St. Louis University John Cook School of Business
St. Louis

Skills

  • Advertising and Marketing
  • Account Management (Farmer and Hunter)
  • Adobe Creative Cloud
  • Agency Collaboration
  • Analytical/ Attention to Detail
  • B2B Appointment Setting
  • Brand Strategy
  • Broadcast
  • Business Development Management
  • C-Suite Audience
  • Campaign Management
  • Case Report Management
  • Coaching and Mentoring
  • Consultative Selling Methods
  • Closing and Customer Retention
  • Clinical Research Coordinator
  • Competitive Market Intelligence
  • Conflict Resolutions
  • Contract Negotiations
  • Critical Thinking
  • Cross Functional Collaboration
  • Conflict Resolution
  • Creative Content Strategist
  • Data Management
  • Digital Marketing Strategist
  • Enterprise Sales
  • Email Marketing Campaigns
  • Executive Presentations
  • G Suite
  • Google Certified
  • Full Sales Cycle
  • Fundraising /Development
  • HubSpot Expert
  • Innovative Mentality
  • International Business Acumen
  • Lead Generation
  • Learning Agility
  • LinkedIn Lead Generation
  • Maintain Key Relationships from C-Suite to frontline
  • Media Sales (Radio, TV, Print, Digital)
  • Microsoft Office
  • Needs Assessment
  • Over The Top (OTT)
  • Outbound Marketing
  • Outsourced Sales Development
  • Outreach Everywhere
  • Online Analytics
  • On-Air Talent
  • Organizational Psychology
  • Philanthropy
  • Photography and Videography
  • Professional Dancer
  • Promotions
  • Producer/ Writer
  • Product Demonstration
  • Product and Market Research
  • Project Management
  • Prospecting
  • Raiser’s Edge, Salesforce CRM Expert
  • Relationship Building
  • Revenue Growth Achiever
  • Research and Development
  • SAAS
  • Sales Consulting
  • Sales Objective Achiever
  • Scheduling proficiency
  • SEO and SEM Strategist
  • Social Collaboration/ Networking
  • Social Media Strategist
  • Social Selling
  • Stewardship
  • Streaming Services
  • Sport Sponsorships
  • Sponsorship
  • Strategic Marketing Initiatives
  • Team Building and Leadership
  • Territory Sales
  • Vendor Relations
  • Written and Interpersonal Skills

Community Involvement

Saint Louis Ballet Gala Committee | Saint Louis Annual Gala 2017-2020

Art of Travel Host Committee | STL Lambert Airport Arts and Culture Program 2016-2023

Executive Board Member, Sponsorship Chair | AIGA, the professional association for design 2014-2015

School Advisory Council Representative | St. Louis Language Immersion School 2014-2015

Line Producer and Fundraising Developer | “Fatherlessness” Documentary 2013-2015

Actress and Production Assistant | Midwest Entourage Productions and Executive Productions 2013-present

Volunteer | Susan G. Komen Breast Cancer 2005-present

Participant | Teams in Training for Leukemia and Lymphoma Society 2011

Member | Actors Equity Association, the Muny Opera 1991- 2001

International Experience

Santiago, Chile, Lived Abroad 2007-2006

Uppsala, Sweden, Lived Abroad 2003-2004

Career Highlights

· Pioneered the new SDR department at Sapper Consulting

· Remained first or second place of the leaderboard throughout 2020-2021 at Sapper Consulting

· Established and retained long-term relationships with companies throughout the course of my career

· Top 10 in Vivial’s Stack Ranking within the sales channel 2016-2019

· Achieved and generated over $878k in annual revenue between fiscal year 2016-2020

· Consistent Objective Achiever earning Presidents Club YOY at ATT Ad Solutions/ YP

· Trained and coached sales teams across our US offices in cold calling and closing techniques

· Design both print magazines and online advertising campaigns, including layouts of each

· Accomplished sales goals and generated $750K in new revenue during fiscal year 2010-2013 period

· Earned a “Top Branch” award for exceeding sales volume quota and outstanding customer service

· ERAC business grew by 8% fiscal year 2009 through strategic business to business marketing ventures

· Achieved 85% customer service rating on a rolling 12-month average at Ballwin and Belleville branch

· Corporate recognition for high performance; member of The Best of the Best program ERAC tenure

· Recognized as an Elite Sales performer and Airport MVP earning inclusion in monthly award dinner (21 times) at Norwood Country Club

· Quick Promotion at ERAC from Bellville branch to Ballwin branch to Chesterfield branch, increasing managerial employee count

· Created, implemented and executed annual fundraiser events for Saint Louis University/ Enterprise Rental Car for various organizations at SLU in order to gain awareness for students, faculty and staff

· Nurtured a long term ERAC rental agreement with SLU, which brought $100k in revenue per school year

· Developed and closed a long-term rental agreement for the Moonrise Hotel and Parkway Hotel

· Developed and closed a local rate rental agreement with Forest Park Forever, and YMCA of Chesterfield

· Developed and closed a regional rate agreement with Byrd’s Medical offices.

· Implemented and closed a national account with Precision Time, LLC

· Provide one-on-one coaching to my team of employees to determine their goals, convey positive feedback and reinforcement which enhanced productivity

Timeline

Senior Account Executive

Audacy, Inc.
04.2023 - Current

Business Development Manager

Purple Penguin Digital
06.2022 - 03.2023

Senior Digital Marketing Specialist

Vivial Media LLC
05.2016 - 03.2020

Sales Consultant

Mercedes-Benz of St. Louis
03.2015 - 09.2015

Video Production Specialist

City of St. Louis
01.2015 - 08.2015

National Account Manager

Dirixion
12.2013 - 09.2014

Regional Account Executive

Gannett Digital
02.2013 - 09.2013

Digital Media Consultant

YP (formally known as ATT Advertising Solutions)
04.2010 - 03.2013

Assistant Branch Manager

Enterprise Holdings Inc.
02.2008 - 04.2010

Partner Delivery Manager

Sapper Consulting (Abstrakt Marketing)
Oct2020 - 01.2022

Clinical Research Associate

Clinical Research Academy

Bachelor of Science - Speech Communications/ Minor in Video Production

Missouri Western State University

MBA - International Business Management

St. Louis University John Cook School of Business
Allynson Ford