Allyson Bailey-Todd

• Conducted market research to identify residential investment opportunities.
• Analyzed property financials, including cash flow and operating expenses.
• Performed due diligence by reviewing leases and zoning regulations.
• Evaluated investment risks including interest rates, market trends, and regulations.
• Inspected properties to assess condition and estimate capital expenditures.
• Built and maintained relationships with brokers, managers, and lenders to track market trends.

• Established strategic partnerships with Global Payments to enhance service offerings.
• Delivered innovative DOOH solutions to agency partners and clients for improved engagement.
• Created and implemented advertising solutions across 110,000 payment terminals worldwide.
• Led client training sessions, campaign development, and performance reporting efforts.

• Co-implemented all 360-marketing initiatives with measurable success.
• Managed content creation for monthly webinars, enhancing audience engagement.
• Designed and distributed over 100 emails and 12 newsletters annually using Marketo and Microsoft D365.
• Collaborated with content team to write and edit over 250 pieces of original content.
• Boosted positive social reviews through effective reputation management, achieving an average star rating of 4.2 out of 5.
• Returned to a California work location upon election by peers.

• Collaborated with the Director of Marketing to manage all digital media, print media, direct mail, social media, and public relations
• Contributed to the ongoing maintenance and refresh of our company website to include landing pages, banners, and content
• Managed our outside agency to implement SEO best practices - Increased organic traffic by 35% in 2017
• Designed/launched retargeting ads via AdRoll and achieved a 0.17 CTR
• Designed, tested, and distributed 60+ e-cards and 6+ newsletters each year using Constant Contact - Achieved a 6.5% average CTR in 2017, higher than the industry average by 3%
• Art directed the design of sales collateral in-center posters, and in-center flyers - Created 100+ new pieces of content in 2017
• Company acquired by Concentra

• Managed online retail site, expanding to 80 categories and overseeing 500 SKU listings.
• Successfully executed weekly promotions, quarterly sales events, and curated new artwork.
• Directed online marketing campaigns by designing, coding, testing, and distributing email newsletters.
• Led comprehensive A/B testing on email CTA buttons, images, and subject lines.
• Boosted Facebook fan base by 150K over one year with targeted strategies.

• Managed product planning and marketing for $5.5M automotive accessory brand with over 300 SKUs.
• Achieved corporate margin goal of 50% through strategic pricing and cost control initiatives.
• Executed comprehensive product launch for all accessories, covering research, budgeting, development, packaging, merchandising, marketing, and pricing.
• Presented line reviews to top customers including Canadian Tire, Pep Boys, AutoZone, Amazon, Costco, Wal-Mart, and Sears.
• Coordinated corporate trade-show activities such as Canadian Tire Product Parade and AAPEX.
• Oversaw transition of position to Hong Kong for global market integration.

• Delivered strategic account management services to 50+ fast casual and casual dining affiliates across 1,300 locations.
• Implemented promotions that secured over five national media buys within one month.
• Developed creative strategies and connections to enhance affiliate partnerships and boost national advertising spend.
• Supplied internal web design teams with necessary assets and guidelines for effective campaign localization.
• Led Nielsen research studies engaging consumers across 50+ affiliate partner locations to gather insights.

• Executed key initiatives to enhance performance across 420 retail locations nationwide.
• Achieved margin goal of 30% or less through accurate sales forecasts and pricing recommendations.
• Led project for new catering website, ebcatering.com, resulting in 4% increase in catering sales.
• Directed graphic designers by developing creative briefs for packaging and display projects.
• Conducted surveys and moderated focus groups to gather insights for strategic analysis.

• Established strategic vision for Cruel Girl, a $25M lifestyle apparel brand.
• Achieved year-over-year denim sales growth exceeding 8.5% through effective budget and forecast management.
• Collaborated with product development to set wholesale pricing and maintain margin objectives.
• Directed internal website design and content to align with brand identity.
• Art directed seasonal photo shoots and catalog development for successful product launches each season.