Hi, I’m
Allyson Bailey-Todd
Redondo Beach,CA
Summary
Skilled Business Development leader offering 20 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
19
years of professional experience
1
Certification
Work History
Global Payments
Business Development Manager
04.2024 - 07.2024
Job overview
- Build strategic Agency partnerships with Global Payments
- Present creative DOOH solutions for Agency partners and their clients
- Develop innovative solutions for advertising on our 110k+ payment terminals globally
- Assist in client training, campaign development, scheduling, and reporting.
Work Health Solutions
Digital Marketing Manager
08.2022 - 04.2023
Job overview
- Managed HubSpot email campaigns, digital assets, and lead scoring
- Lead generation grew by 87% in 2022
- Utilized Monday.com to efficiently and timely execute all projects
- Cross-departmental team collaboration was a key to success
- Created six event presentations: Roseville health center open house, Las Vegas health center grand opening, AIHce Expo, American Correctional Association conference, PARMA conference, and the On-site employee summit
- Engagement met 100% of expectations
- Developed content and distributed the first monthly client newsletter in March 2023
- We received a 34% open rate
- Increased brand awareness in Q4 2022 by 18% via thought leadership articles and events as part of our 360-marketing strategy
- Key contributor for all monthly, quarterly, and yearly reports utilizing HubSpot and Google Analytics.
Concentra
Digital Marketing Manager
02.2018 - 08.2022
Job overview
- Successfully collaborated with the Senior Digital Marketing Manager to implement all 360-marketing initiatives, including email and social campaigns, website updates, content creation, list management, reputation management, and GA reporting
- Managed the creation of content for monthly webinars (GTW) and executed the online event for our clinician presenters
- Contributed to the ongoing maintenance and refresh of our company website
- Adept with WordPress and Sitecore
- Designed, tested, and distributed 100+ emails and 12 newsletters each year via Marketo and Microsoft D365
- Tracked results monthly and provided a year-end analysis to guide future topics and creative
- Collaborated with the content team in writing and copy-editing emails, newsletters, blog articles, and social media posts
- Created 250+ new pieces of content in 2022
- Reviewed and disseminated social media reviews to internal team weekly
- Strategized ways to increase positive reviews and divert negative reviews through a comprehensive reputation management program
- Our star rating averaged 4+ out of 5.
U.S. HealthWorks Medical Group
National Marketing Manager
05.2016 - 02.2018
Job overview
- Worked with the Director of Marketing to manage all digital media, print media, direct mail, social media, and public relations
- Adept with the Salesforce CRM platform (achieved 35 Trailblazer badges)
- Contributed to the ongoing maintenance and refresh of our company websites to include landing pages, banners, and content
- Managed our outside agency to implement SEO best practices
- Increased organic traffic by 35% in 2017
- Designed retargeting ads via AdRoll for three distinct campaigns
- Attained a 0.17 CTR through in-depth tracking and analysis
- Designed, tested, and distributed 60+ e-cards and 6+ newsletters each year utilizing Constant Contact
- Achieved a 6.5% average click through rate in 2017, higher than the industry average by 3%
- Art directed the design of sales collateral (123+ pieces), in-center posters, and in-center flyers
- Content writer and editor for the website, blog, newsletters, and landing pages
- Created 40+ new pieces of content in 2017
- Developed strategies to implement social media and viral marketing campaigns.
Hips & Curves
eCommerce Marketing & Merchandising Manager
10.2012 - 05.2016
Job overview
- Worked with the VP of Merchandising to manage 80 categories and 500 SKUs
- Successfully implemented weekly promotions, quarterly sales events, and new artwork in a dynamic, fast-paced environment
- Managed the Hips & Curves website to ensure that all categories would drive sales and reflect marketing strategy, seasonality, and new initiatives
- Expert level knowledge of HTML and the Magento website management platform
- Managed online marketing campaigns to include developing the promotional calendar and designing, coding, testing, and distributing email newsletters via iContact
- Achieved a year over year 50% increase in the subscriber list
- Conducted A/B testing for emails to include CTA button, main image, and subject line
- Uploaded social media posts to Facebook, Twitter, Google, and Pinterest
- Increased Facebook fan base by 150K in one year
- Set up styles in Magento to include product descriptions, meta data, fit charts, care instructions, images, and categories.
Winplus North America
Brand Manager
04.2011 - 10.2012
Job overview
- Managed all aspects of product planning and marketing for a $5.5M dollar automotive accessory brand with over 300 SKUs
- Worked closely with offshore sourcing teams to develop new products
- Achieved the corporate margin goal of 50%
- Brought to market all accessories to include budgeting, product development, packaging, merchandising, marketing, and pricing
- Developed product and program strategies based upon the analysis of consumer and competitive research initiatives such as online surveys, consumer intercepts, and competitive shops
- Successfully presented line reviews to our top customers: Canadian Tire, Pep Boys, AutoZone, Costco, Wal-Mart, and Sears
- Managed and coordinated corporate trade-show activities including the Canadian Tire Product Parade and AAPEX.
TargetCast Networks
Affiliate Marketing Manager
04.2010 - 04.2011
Job overview
- Provided strategic account management services to 50+ fast casual and casual dining affiliate partners with over 1300 locations
- Managed creative development by gaining a clear understanding of each affiliate partner's business model
- Effectively executed tailored programs to build guest loyalty, drive incremental traffic, and grow sales
- Provided internal web design teams with assets and guidelines for translating campaigns into regional and local advertisements
- Built connections and developed creative ideas to grow the affiliate partner group and increase national advertiser spend
- Implemented promotions that generated over five new national media buys in one month
- Team lead for Nielsen research studies conducted with consumers across 50+ affiliate partner locations.
Einstein Noah Restaurant Group
Concept Manager
08.2007 - 07.2009
Job overview
- Reported to the CMO to execute key initiatives with the goal of enhancing the performance of 420 retail locations nationwide
- Developed and managed the quarterly calendar for marketing, public relations, consumer research, and product deployments
- Provided sales forecasts and pricing recommendations for new products
- Attained margin goal of 30% cost of goods or less
- Maintained content on the company websites
- Developed strategies to implement social media and viral marketing campaigns
- Project lead for new catering website, ebcatering.com
- Provided content, copy, and creative direction to our outside vendor, Monkey Media
- Implementation of the website and online ordering generated a 4% increase in catering sales
- Developed creative briefs to guide our graphic designers in the creation of new packaging and displays
- Art directed photo shoots
- Conducted research to test products and brand messaging
- Implemented surveys, moderated focus groups, and analyzed results
- Launched and managed new product tests in multiple markets.
Rocky Mountain Clothing Company
Brand Manager
07.2005 - 08.2007
Job overview
- Set the vision for Cruel Girl, a $25M lifestyle apparel brand, including the overall strategic direction on product and marketing
- Achieved year-over-year increases in denim sales of over 8.5% by successfully managing sales forecasts and the budget
- Grew Cruel Girl to be the highest volume brand within this $60M company
- Set initial wholesale pricing and maintained margin goals by working with product development to ensure costs were on target
- Responsible for the development and management of fashion styles, replenishment styles, and licensed products
- Managed internal website development to provide direction on design and content
- Art directed seasonal photo shoots and catalog development to effectively bring the line to market each season.
Education
Loyola Marymount University
Certificate from Digital Marketing Strategy
Colorado State University
Master of Science from Design and Merchandising
University of Colorado
Bachelor of Science from International Business
Skills
- Adobe Creative Suite
- Brand Management
- Copywriting
- Digital Marketing
- Google Analytics
- HubSpot Certified
- HTML/CSS
- Magento
- Market Research
- Marketo Certified
- Merchandising
- Microsoft Office Suite
- Salesforce Trailblazer
- SEO
- WordPress
Certification
- HubSpot Inbound Marketing Certification – HubSpot Academy.
- Salesforce Certified Administrator - Salesforce.
- Microsoft Certified, Dynamics 365 for Sales Functional Consultant Associate - Microsoft.
- Google Analytics Individual Qualification (IQ) – Google.
- [State] Driver's License
Timeline
Business Development Manager
Global Payments
04.2024 - 07.2024
Digital Marketing Manager
Work Health Solutions
08.2022 - 04.2023
Digital Marketing Manager
Concentra
02.2018 - 08.2022
National Marketing Manager
U.S. HealthWorks Medical Group
05.2016 - 02.2018
eCommerce Marketing & Merchandising Manager
Hips & Curves
10.2012 - 05.2016
Brand Manager
Winplus North America
04.2011 - 10.2012
Affiliate Marketing Manager
TargetCast Networks
04.2010 - 04.2011
Concept Manager
Einstein Noah Restaurant Group
08.2007 - 07.2009
Brand Manager
Rocky Mountain Clothing Company
07.2005 - 08.2007
Loyola Marymount University
Certificate from Digital Marketing Strategy
Colorado State University
Master of Science from Design and Merchandising
University of Colorado
Bachelor of Science from International Business