Allyson Haas
Los Angeles,CA
Summary
Creative Professional
8 year corporate veteran of Advertising Sales turned Freelance Writer with excellent verbal and written communication skills. Looking to combine professional expertise with personal passion for development, organization and planning.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Story Analyst / Freelance Writer
Self - Employed
12.2015 - Current
- Provide coverage and analysis for feature film scripts, tv shows
- Ideate, pitch and execute pertinent Press materials
- Ghostwrite variety of written communication across gamut from emails to thought leader pieces
Leadership Team, Office Manager
Pocono Springs Camp
05.2023 - 07.2023
- Organized and implemented arrival and departure for 230+ campers/luggage
- Cogitated and executed process of multi-point parent communication throughout season
- Facilitated daily operations of Office with oversight of Office staff
- Managed accounts receivable for timely payments of invoices
- Ideated and implemented unique camper experiences
Development Consultant
Swirl Films
03.2022 - 07.2023
- Identified material for company to develop from existing IP
- Ideated new concepts to develop based on established marketplace needs
- Served as liaison between Writers, Network and Studios
- Aided in development process for various projects from inception through to network sale for Lifetime, BET, NBA
- Actively sought new talent and ideas in marketplace.
Special Events Director
Woodmont Day Camp
06.2018 - 08.2022
- Created and executed all Special Events for 2019 Camp Season
- Ideated curriculum for programs such as Innovation, Wearable Arts, Cooking and Intensives
- Organized and implemented effective allergy adherence program across all camp divisions.
Creative Consultant
Bel Air Preschool
09.2021 - 06.2022
- Successfully stewarded planning and execution of BAP bi-annual gala, overseeing and coordinating parent volunteers, vendors and staff to be its most profitable ever event
- Penned various forms of communication for internal and external materials
Editor in Chief
Berde Golf
01.2022 - 05.2022
- Established brand identity through written communication and adherence to brand identity across in person and online events
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency
- Ideated, wrote and delivered over 50 articles across spectrum of brand divisions including Lifestyle, Golf, Travel, Advice and Fashion
- Created media schedule for publication of articles
Copy + Content Editor
BABIEKINS MAGAZINE
05.2017 - 05.2019
- Oversaw content for print issue
- Wrote and edited profile interviews from inception to publication
- Pitched and executed feature stories
- New business development for print and digital brand partnerships
Director Sales Planning
ABC TELEVISION NETWORK
01.2004 - 02.2013
- Successfully stewarded Upfront/Scatter Deals across all day parts
- Account Executive responsibilities for Daytime, SOAPnet sales
- Liaison between NY Senior Management and West Coast team on marketplace updates and Current Programming / West Coast Sales
- Ran various rooms of executive screenings for multiple pilot seasons
- Created synopsis of executive opinion for internal pilot testing
Negotiator
MINDSHARE
09.2003 - 01.2005
- Novartis
- Negotiated Upfront and Scatter deals with major broadcast, cable and syndicated networks
- Assisted in new media initiatives - joint programming venture between, and ABC
- Read scripts, selected programs to develop and created/analyzed new pricing models
- Communicated with clients to ensure smooth execution of Scatter Buys
- Allocated & maintained delivery on Corporate Upfront and Scatter
- Buys across network, syndication and cable day parts
- Developed sponsorships with cable networks for Novartis brand divisions
Assistant Account Executive
LIPMAN
02.2001 - 09.2002
- Clients: Aeropostale, Bacara, Britney Spears, Burberry, David Yurman
- Worked on new business pitches handling research, competitive analysis and creation of agency brand books and videos
- Aided in development and launch of Bacara and Aeropostale websites, & assisted creative department with ad production
Education
B.S. - Communication, Theatre & Psychology
Boston University
Boston, MA01.2000
Skills
- Creative Ideation
- Execution of Written Content
- Communication
- Detail Orientation
- Relationship Management
- Curriculum Development
- Experiential Marketing
- Event Planning
- Media Planning
Affiliations
Television Academy of Arts & Sciences
Active Member 2007 - Present
Mirman Schol PSL
Active Member 2018 - Present
Bisous for Leo
Active Consultant to Founder
Hang Out Do Good
Active Volunteer
Temple Israel of Hollywood
Social Justice Committee
Alliance of Moms
Consultant to Founders
Certification
Associate Teacher
Timeline
Leadership Team, Office Manager
Pocono Springs Camp
05.2023 - 07.2023
Development Consultant
Swirl Films
03.2022 - 07.2023
Editor in Chief
Berde Golf
01.2022 - 05.2022
Creative Consultant
Bel Air Preschool
09.2021 - 06.2022
Special Events Director
Woodmont Day Camp
06.2018 - 08.2022
Copy + Content Editor
BABIEKINS MAGAZINE
05.2017 - 05.2019
Story Analyst / Freelance Writer
Self - Employed
12.2015 - Current
Director Sales Planning
ABC TELEVISION NETWORK
01.2004 - 02.2013
Negotiator
MINDSHARE
09.2003 - 01.2005
Assistant Account Executive
LIPMAN
02.2001 - 09.2002
B.S. - Communication, Theatre & Psychology
Boston University