Allyson Kruse
Reno
Summary
Digital Content Creator and Marketing Strategist with expertise in content creation, campaign management, and brand growth. Experienced in building audiences and driving engagement across social media platforms. Excited to bring creative strategy and marketing skills to support growth in the beauty and wellness industry.
Overview
2
2
years of professional experience
2017
2017
years of post-secondary education
Work History
Digital Content Creator/Marketing and Social Media Coordinator
TAD Beauty
Sparks
03.2024 - Current
- Developed and executed content strategies across (Instagram, TikTok, YouTube, Pinterest etc.).
- Managed marketing campaigns end-to-end, including concept creation, content production, and performance analysis.
- Created digital ads and worked closely with the advertising team to optimize campaign performance.
- Collaborated with cross-functional teams to align marketing efforts with brand goals and KPIs.
Co-Host/Content Creator
Bad Therapy Podcast
Reno
12.2023 - 06.2025
- Built podcast audience from zero to (260k followers across platforms), demonstrating expertise in audience growth and content strategy.
- Produced, edited, and published engaging audio and video content consistently.
- Developed sponsorships and brand partnerships, including BetterHelp and Astra.
- Managed social media accounts to promote episodes, creating viral content and leveraging trends to drive engagement.
Education
Galena High School
Reno, NVSkills
- Content creation & storytelling (video, photo, audio)
- Campaign strategy & management
- Social media management (IG, TikTok, Pinterest, YouTube)
- Analytics & performance tracking
- Paid ads & digital marketing basics (Meta Ads, Amazon Ads, Google Ads exposure)
- Brand building & audience growth
- Basic familiarity with email marketing, SMS marketing, SEO
Timeline
Digital Content Creator/Marketing and Social Media Coordinator
TAD Beauty
03.2024 - Current
Co-Host/Content Creator
Bad Therapy Podcast
12.2023 - 06.2025
Galena High School