ALLYSON MAYWALD
Magnolia,USA
Summary
Senior Marketing and Brand Executive with 15+ years of experience driving revenue growth, brand positioning, and market expansion across B2B and B2C organizations. Proven founder with a track record of scaling businesses from zero to six figures. Combines creative vision with data-driven execution to deliver measurable results.
Overview
16
16
years of professional experience
Work History
Brand Strategist/Owner
LEVEL UP BRANDING & APPAREL
06.2019 - Current
- Founded and scaled a full-service branding and custom apparel company to $600K+ annual revenue. Grew client base to 300+ active clients.
- Lead brand strategy, creative direction, and end-to-end operations including sales, pricing, production, and fulfillment.
- Develop digital, social, and email campaigns generating consistent inbound leads.
- Create business plans, arrange financing, hire staff, review sales, develop marketing strategies, oversee daily activities, and identify new business opportunities.
- Exercise exceptional time management skills for placing orders, collecting customer information, receiving payment, creating customized items and distributing orders.
Creative Strategist/Owner
TEN17 MARKETING SOLUTIONS
01.2014 - 05.2019
- Built boutique marketing agency serving 150+ clients with $300K+ annual gross revenue.
- Led branding, web design, SEO, advertising, and social media initiatives while serving as primary strategic advisor to business owners.
- Developed innovative marketing strategies for diverse client campaigns.
Director of Marketing and Practice Development
RETINA CONSULTANTS OF HOUSTON
Houston, USA
01.2010 - 01.2014
- Directed marketing strategy for a multi-location medical practice, overseeing patient acquisition, brand awareness, digital marketing, and vendor partnerships.
- Participate in the opening of new clinics which includes designing and managing installation of exterior building signage, creating a PR/Marketing Plan for the clinic, sending out press releases, eblasts and planning open houses.
- Lead the development and implementation of annual marketing plans that result in consistent revenue increases.
Education
Bachelor of Business Administration - Management Information Systems, Marketing
UNIVERSITY OF TEXAS at AUSTIN - McCombs School of Business
Austin, TX01.2002
Skills
- SAP
- Adobe InDesign
- Adobe Photoshop CS2
- Adobe Illustrator CS2
- Salesforce
- Marketo
- Canva
- Microsoft Office Suite
- Adobe Acrobat Professional
- QuickBooks
Timeline
Brand Strategist/Owner
LEVEL UP BRANDING & APPAREL
06.2019 - Current
Creative Strategist/Owner
TEN17 MARKETING SOLUTIONS
01.2014 - 05.2019
Director of Marketing and Practice Development
RETINA CONSULTANTS OF HOUSTON
01.2010 - 01.2014
Bachelor of Business Administration - Management Information Systems, Marketing
UNIVERSITY OF TEXAS at AUSTIN - McCombs School of Business