Allyson Tescum
Douglasville,Georgia
Summary
Social Media Assistant with 4 years of expertise in curating relevant content to drive brand awareness and align audience with company brand image. Excellent command of all platforms with strong record of exponentially increasing online presence and following.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social media Assistant
Social With Kay
09.2023 - Current
- Social Media Management, Developing Social media strategies for multiple clients, Creating visually appealing content for social media platforms and monitoring them (Instagram,Facebook,TikTok,Pinterest etc.)
- Proactively reaching out to influencers, clients, and partners to establish collaborations,
- Assisting in client support in creating and optimizing social media platforms, Monitor Social Media channels for any trends and user engagement.
- Collaboration on campaigns to ensure client and brand alignment.
- Developed captivating visual content using graphic design tools for enhanced aesthetic appeal across all channels.
- Boosted customer engagement through regular posting of relevant and interactive content on various social media platforms.
Content and Digital Marketing Intern
Flora & Noor Skincare Company
11.2022 - 07.2023
- Develop and maintain the schedule of social media posts, Email marketing campaigns, SMS marketing Campaigns to send out to consumers, Creating and Editing Blog posts for social media platforms.
- Involved in ULTA BEAUTY launch,and Thirteenlune launch
- Develop a Social Media Strategy, Manage Content Calendar, Research Target Audience, Understanding Social Media Current trends, and Practices, Create and optimize content across multiple social channels.
- Developed a list of Influencer outreach methods, Tiktoks, reels, and creative content
- Tracked social media trends and adapted to attract target follower demographic.
- Identified thought leaders and influencers to promote and engage in brand activities.
Social Media Assistant/Graphic Designer
Speters DESIGNS COMPANY
09.2022 - 01.2023
- Developing content for Upcoming Movie.
- Creating Graphics for social channels, Make content for social media, Design concepts for client platforms
- Using Extensive Keyword Research
- Utilized advanced software tools like Excel, Outlook, and scheduling-specific platforms to effectively manage comprehensive appointment calendars.
Social Media Manager
Fivver Marketing / Upwork
06.2020 - 05.2021
- Scheduling Pinterest posts for social media,
- Making content for social media, Design concepts, Answering customer questions, Blog posts, Post Copy-write, Extensive Keyword Research, Editing and developing Newsletter’s.
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Analyzed and reported social media and online marketing campaign results.
- Suggested and implemented new features to develop brand awareness.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Education
Bachelor of Science -
University of West Georgia
CARROLLTON, GA05.2023
Skills
- Canva (Graphic Designer)
- Shopify (E-Commerce)
- Mailchimp (Newsletter & Email Marketing)
- Klaviyo (Email Marketing)
- Postscripts (SmS Marketing)
- HeyOrca (Scheduling)
- Adobe Illustrator (Graphic Design)
Certification
Google Certification - Foundations of Digital Marketing and E-Commerce
Timeline
Social media Assistant
Social With Kay
09.2023 - Current
Content and Digital Marketing Intern
Flora & Noor Skincare Company
11.2022 - 07.2023
Social Media Assistant/Graphic Designer
Speters DESIGNS COMPANY
09.2022 - 01.2023
Social Media Manager
Fivver Marketing / Upwork
06.2020 - 05.2021
Bachelor of Science -
University of West Georgia