Alma Reilly
Lexington,MA
Summary
Strategic-thinking Director who excels at Cross-Stakeholder Partnership to Drive Impact. Equipped to drive necessary change and enable long-term growth and organizational success. Translates ideas into actionable policies and achieves remarkable results. Cultivates collaborative environment with efficient operations and effective team dynamics using smooth problem-solving and conflict management abilities.
Overview
24
24
years of professional experience
Work History
Director, Dermatology Consumer Marketing
SANOFI
5 2021 - Current
- Maintained SOV and leadership position despite competitor entrants while increasing aided consumer awareness (70%) through DTC campaigns
- Worked with the franchise digital marketing team to launch the Spanish website for our indication to support DUPIXENT’s multicultural campaign
- Expanded Spanish patient program offerings to support and address key concerns of the Hispanic community regarding treatment with DUPIXENT
- Lead the Consumer and Franchise JRC while ensuring increased productivity (52% of jobs approved in advance) and minimizing approval intricacies, late submissions and walk-ons
- Point of Care (POC) lead for all in office patient communications to support the brand’s media plan and strategy.
Associate Director, Dermatology Consumer Marketing
SANOFI
07.2019 - 05.2021
- Worked with the Patient Services and Support team along with nurse educators at Lash to kick off a Mentor Program which provides patients the opportunity to connect with another patient and share their experience with atopic dermatitis and DUPIXENT as well as discuss injection concerns, disease management, and support services
- Lead the DUPIXENT MyWay and Eczema Exposed Patient Ambassador programs focused on amplifying real patient success stories through testimonial videos featured on our website and social channels (YouTube, Facebook, Instagram) as well as our CRM
- Launched an educational webinar series to educate patients on atopic dermatitis, DUPIXENT as a potential treatment option and create a platform for patients to ask questions to healthcare experts and patient ambassadors
- Manage the inventory and fulfillment of brochures, travel kits, injection training kits and pre filled pen training kits available to the field team, HCPs and Lash for nurse educators to perform in person or virtual injection trainings
- Oversee vendor management and $8M budget for consumer marketing initiatives
- Manage Consumer AD budget working with Finance and agency partners to ensure efficiencies and responsible spend (EOY accruals tie to B23).
Associate Director, DUPIXENT HCP Marketing
SANOFI
08.2018 - 07.2019
- Co-led development and implementation of HCP marketing strategy and tactics, including planning for future indications, to ensure that all key launches were executed to optimize long term brand success of DUPIXENT
- Worked closely with alliance partner, Regeneron, to create key materials that supported launch of DUPIXENT’s adolescent label expansion
- Led planning and execution of Marketing Advisory Boards to gather key insights and proactively identify customer needs in order to establish DUPIXENT as standard of care for atopic dermatitis
- Collaborated with digital and media partners to develop and implement multichannel approaches to amplify the DUPIXENT experience
- Effectively managed a $15M budget and projects to support effective execution of brand and launch plan
- Ensured alignment with alliance partner (Regeneron) on topics related to strategy development and implementation.
Sr. Product Manager, DUPIXENT HCP Marketing
SANOFI
11.2016 - 07.2018
- Led cross-functional team in development of an omnichannel launch activation plan targeting Atopic Dermatitis patients, a key driver in exceeding 2017 revenue goal by $XXMM
- Successfully launched DUPIXENT, the first FDA-approved biologic for adults with Atopic Dermatitis, exceeded revenue targets for launch
- Monitored DUPIXENT’s launch success and evolved brand strategies and tactics based on field insights
- Led the Day-2 Approval Launch Webcast and all post-approval/post-OPDP/POA sales and marketing meetings to ensure field team was grounded on the brand strategy and DOA materials; prepared to be fully certified on the approved label prior to engaging in any field activities; and prepared for POA full campaign launch
- Deployed compelling launch messages and tactics to educate HCPs (and sales professionals) and drive HCP awareness and adoption of DUPIXENT across various channels
- Developed strong relationships with the our alliance Commercial, Medical, Regulatory and Legal teams along with Global Sanofi Genzyme counterparts to foster collaboration and leverage opportunities
- Worked with the Veeva Business Operations team to deploy all digital promotional tools for the field team to use during customer interactions.
Product Manager, US Fabry Marketing
SANOFI
01.2015 - 10.2016
- Worked with the Product Director in the creation of an integrated marketing plan and tactics to encompass the needs of the US field force organization and commercial organization
- Led approval process of all Fabry disease/Fabrazyme materials by the Promotional Review Board (PRB) with members from regulatory affairs, medical information, and compliance functions to ensure timely review and approval of promotional materials
- Managed all Fabry disease and Fabrazyme brand activities with Patient Advocacy, Registry, Sales Training, Digital, and Medical Affairs
- Partnered with Global brand team to ensure US marketing plan aligned with global strategy
- Led execution of the Fabrazyme US tactical plan which included promotional campaigns, educational programs, congress and PR events along with managing agencies relationships
- Collaborated with the market insights team on research needs to refine core strategies and tactics
- Coordinated National convention strategy and calendar, attended conventions to engage with key stakeholders, and ensured timely development of convention materials in collaboration with the Meetings Manager.
Senior Training Specialist, US Rare Diseases
SANOFI
11.2011 - 12.2015
- Managed the Learning and Development (L&D) budget and plan, including translating business priorities into L&D deliverables, working with agencies from initial phase to project completion to ensure that these are delivered on time and on budget
- Facilitated sales training, business systems onboarding and off-site team meetings for the US Rare Disease business unit
- Worked with agencies, marketing and medical affairs from project kick off to implementation in designing and developing a library of product and disease online training modules
- Launched an MSL Certification program in collaboration with US and Global Medical Affairs to ensure the MSL field team has a consistent base of knowledge and skill set on each disease and product
- Coordinated the training for Zinc, an online system to manage the review of all promotional and medical materials across the Rare Disease business unit to ensure all users were trained in preparation for the go live date.
Senior Area Marketing Specialist
SANOFI
05.2008 - 11.2011
- Liaised between marketing and sales in managing the development and implementation of territory marketing plans, programs and campaigns based on product defined objectives, strategies, tactics, and key messages to grow marketplace and increase revenue
- Worked with agencies, sales, medical affairs and patient advocacy on a variety of strategic and tactical initiatives to grow the business across Lysosomal storage disease / product areas through advertising campaigns, patient meetings, trade shows, speakers bureau programs, treatment center development and outreach
- Managed agencies and vendors in the development and execution of tactical programs such as advisory boards, advertising, promotional mailers, patient advocate development, field force initiatives and pilot programs to achieve sales objectives and goals
- Led cross-functional LSD Promotional Review Board Meetings with regulatory affairs, medical information, and compliance functions to ensure timely review and approval of promotional materials
- Monitored and communicated regulatory and legal compliance issues relevant to sales to ensure that all field promotional activities and marketing materials are approved and within guidance – PhRMA code
- Identified areas to leverage sales opportunities and ideas in territories via various marketing initiatives and made regional recommendations for programs based on sales impact analysis.
Training Specialist
HARVARD CLINICAL RESEARCH INSTITUTE
08.2007 - 05.2008
Sales Consultant
PROFESSIONAL SALON SERVICES
09.2006 - 08.2007
Training Specialist
GENZYME CORPORATION
11.2004 - 09.2006
Training Coordinator
GENZYME CORPORATION
02.2002 - 11.2004
Senior Staff Assistant
GENZYME CORPORATION
08.2000 - 02.2002
Education
B.S. Marketing / Minor Sociology -
Bentley University
Waltham, MAMBA Candidate - undefined
Bentley University
Waltham, MASkills
Strategic Planning
Business Planning
Partnerships and Alliances
Budget Management
Charismatic Leader
Financial Management
Problem-Solving
Analytical Skills
Teamwork and Collaboration
Relationship Building
Decision-Making
Languages
Spanish
Awards
- Center of Excellence Award, 2022, for demonstrating consistent and exceptional performance while incorporating company values into the work done
- Marketing Excellence Award, 2017, for my tremendous collaboration and unparalleled responsiveness in ensuring the field teams were prepared to help patients in need
- Global Marketing Award, 2002, in appreciation for my contribution to Genzyme and their mission
- Genzyme Team Spirit Award, 1999, for great proficiency in the areas of cooperation, professionalism and enthusiasm toward achievements that affect the total performance of the entire organization
Timeline
Associate Director, Dermatology Consumer Marketing
SANOFI
07.2019 - 05.2021
Associate Director, DUPIXENT HCP Marketing
SANOFI
08.2018 - 07.2019
Sr. Product Manager, DUPIXENT HCP Marketing
SANOFI
11.2016 - 07.2018
Product Manager, US Fabry Marketing
SANOFI
01.2015 - 10.2016
Senior Training Specialist, US Rare Diseases
SANOFI
11.2011 - 12.2015
Senior Area Marketing Specialist
SANOFI
05.2008 - 11.2011
Training Specialist
HARVARD CLINICAL RESEARCH INSTITUTE
08.2007 - 05.2008
Sales Consultant
PROFESSIONAL SALON SERVICES
09.2006 - 08.2007
Training Specialist
GENZYME CORPORATION
11.2004 - 09.2006
Training Coordinator
GENZYME CORPORATION
02.2002 - 11.2004
Senior Staff Assistant
GENZYME CORPORATION
08.2000 - 02.2002
Director, Dermatology Consumer Marketing
SANOFI
5 2021 - Current
B.S. Marketing / Minor Sociology -
Bentley University
MBA Candidate - undefined
Bentley University