Alma Areli Sosa
Ecommerce Manager
Lynwood,CA
Summary
Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.
Overview
9
9
years of professional experience
Work History
Commerce E-commerce Sales Director
Atlantic, INC
Santa Fe Springs, CA
03.2021 - Current
- Develop overall brand and e-commerce strategy to achieve business objectives across all channels
- Develop a strategy to optimize new SKu’s, Slow sellers, site testing, and merchandising
- Primary point of escalation contact for clients, building and maintaining strong long-lasting relationships and satisfaction
- Communicate and align with clients on a strategic road map
- Understand and report on traffic trends, analysis, increase revenues and analyze customer behavior
- Ensure the forecast is aligned with client inventory support
- Oversee and monitor spend for paid media/marketing strategies and promotions
- Mentor and train team members on best practices and operational efficiencies
- Oversee the day-to-day operations of ecommerce platforms, ensuring optimal site performance and functionality
- Lead the merchandising team, ensuring product assortment, presentation, and promotions on the website are strategically aligned with our overall brand and business objectives
- Collaborate closely with cross-functional teams, including marketing, growth, and customer experience, to ensure a cohesive and consistent brand experience across all digital touchpoints
- Analyze site performance and customer behavior data to identify opportunities for improvement, implementing data-driven optimizations and enhancements
- Stay current with industry trends and best practices, ensuring our ecommerce presence remains competitive and innovative in the direct-to-consumer space
- Experience with the following e-commerce accounts: BBB, JCPenney, Kohl’s, Macy’s, Best Buy, Home Depot, Lowe's, HSN, QVC, Overstock, Wayfair, Zola, Cymax, WMP, 123 Stores, GIGA Cloud, etc.
E-commerce Account Manager
Tabletops Unlimited
Carson, CA
06.2019 - 03.2021
- Able to maintain and build great vendor relationships.
- Manage new product uploads/listings, review content, selected potential keywords, image review, verified bullet points and feature keys.
- Create customer presentations, quotes/proposals, and quarterly business reviews.
- Monitor customers reviews to identify key issues that need to be addressed to not only improve the quality of the product but to also increase sales.
- Product page optimization: make sure that product descriptions and product photos meet the standards of the website.
- Portals/Account experience with the following channels (Home Depot, JCP, Kohl's, Macy's, Overstock, Wayfair, QVC, HSN, WMP, Zola, BBB, Lowe's, and Kroger, CYMAX, GIGA Cloud, 123Stores, WMP. etc.
- Review and Analyze slow sellers to creatively find a solution to create sales, by either revamping the listing, price reviews, margins profitability review, work on new images, or upgrade the content.
- Inventory management, Review top selling items to assure inventory availability, create promotions, review product assortment to create pricing and SEO strategies.
- Research to identify and stay up to date on new trends, colors, competitors pricing review across multiple sites to maximize sales.
- Processed daily orders reports to monitor new sales, or to identify any glitches with our orders through either EDI or customers site.
- Brought new accounts on board
- Manage Wayfair Sponsored Products, Wayfair Sponsored Key Word, Campaigns, Sponsored Shops, and Tried and True Program
- Introduced Castlegate program generating 50% of our overall Wayfair sales in one year
- Held regular meetings with the buyers to assure a great relationship with each account and or to assure we would be up to date with promotions, campaigns, addressed any issues and prepare for the seasons.
- Managed multiple projects in a daily/weekly or monthly basis, assuring deadlines were met and goals were achieved.
- Monitor customer feedback/reviews.
- Analyze ecommerce performance metrics, identify trends, and recommend improvements to achieve revenue targets.
Product Development Manager
Classic Concepts
Vernon, CA
01.2015 - 06.2019
- Gain a deep understanding of customer experience, identified and fill product gaps, and generate new ideas to improve customer experience and drive growth.
- Oversaw the complete product development lifecycle from concept through production
- Built and maintained a great relationship with vendors and contract manufacturers
- Stayed up to date with trends, styles and colors.
- Developed and priced new products. Review and communicate design, fit and construction comments with the sales, internal team and provided updates about the status of the new products.
- Swatch color review to assure it would match the original samples.
- Worked with the factories to meet the target costs
- Communicated daily with vendors, customers, and other departments on project updates
- Exercised final say for product photography and packaging
- Planned, scheduled, and coordinated detailed design phases of large-scale projects, completing the sample within given or before deadlines
- Coordinated with Factories directly to place Sample and production orders
- Review and approve swatches
- Assisted in the review of packaging approvals, identifying any weakness and giving a solution to prevent problems before production
- Maintained accurate records of samples, costs, pricing, and markups
- Worked side by side with the Quality Control to review and prevent any quality defects before approving samples to production
- Acted as a liaison between customer service and the products department and assisting in any QC issues that arise
- Developed Private Label Products as well as unique product offerings to support key sales channels
- Placed initial sample purchase orders with factories, as well as managing QC expectations and oversight.
Wholesale/Merchandise Manager
E-commerce, VIG Furniture
Vernon, CA
11.2017 - 06.2019
- Supervised up to 16 employees on Customer Service, Sales, Claims/Replacement Parts, B2B Sales, Shipping, Product Development
- Manage the entire order team to include, but not limited to, new account setup, order entry, customer claims, and customer returns in accordance with the company’s policies
- Carry out marketing research of products, analyze business data, identify trends and plan out strategies for new product developments.
- Develop and implement strategies to improve customer satisfaction and retention of customers.
- Restructured merchandising strategy to promote high value and products.
- Developed and implemented merchandise strategies to increase sales.
- Established professional business relations through integrity and mutual respect
- Administered monthly sales reports, monitoring sales growth and assessments
- Worked directly with our Shipping Manager, Customer Service Representatives to guarantee and improve deadlines in fulfillment and delivery of customers' orders
- Grew annual wholesale sales
- Cultivated new vendor relationships using dynamic communication and negotiation skills
- Executed updated marketing plans to increase branding exposure, customer traffic, and sales
- Owned marketing campaigns from initial scope through execution and refinement
- Identified, implemented, and enhanced marketing strategies by accounting for organizational objectives, market trends, and costs
- Analyzed consumer behaviors and market trends and adjusted email and advertising campaigns
- Reviewed every claim to identify the product problem and find out whether the problem was related to defect, customer’s abuse or damage in-transit situation.
Education
Certified Medical Assistant -
Medical
01.2005
Skills
- Manage Wholesale and E-commerce Accounts
- Multi-Platform E-Commerce Merchandising Strategist
- Capable of managing multiple projects and meeting deadlines
- Project Coordination
- Contract Negotiation
- Forecasting and Planning
- Marketing, Promotions, Campaigns, Rollbacks, SEO
- Attended Trade Shows
- Strong understanding of Industry Trends/Pricing Structures
- Leadership
Languages
Languages
Spanish
Professional
Quote
Success in eCommerce is driven by a relentless focus on the customer, strategic innovation, and the ability to adapt swiftly to market trends.
Timeline
Commerce E-commerce Sales Director
Atlantic, INC
03.2021 - Current
E-commerce Account Manager
Tabletops Unlimited
06.2019 - 03.2021
Wholesale/Merchandise Manager
E-commerce, VIG Furniture
11.2017 - 06.2019
Product Development Manager
Classic Concepts
01.2015 - 06.2019
Certified Medical Assistant -
Medical
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