Alma Vidovic
SLC,UT
Summary
Creative professional with expertise in visual storytelling and brand development. Adept at leading teams to produce compelling visual content that aligns with client needs. Known for fostering collaborative environments and driving successful project outcomes with flexibility and reliability.
Overview
17
17
years of professional experience
Work History
Fashion Stylist
Home Shopping Network
10.2010 - Current
- Working behind the scenes and in front of the camera for the past fifteen years, Alma has developed unique in depth knowledge of the production process in television and social media
- As a Fashion Stylist at HSN, Alma has worn many hats, including TV Contributor and contributing Content Producer for fashion related videos on Facebook, Instagram, TikTok, Youtube and a Roku Makeover Show
- TV Contributor Projects: HSN’s Her Style TV makeover edition, Shop To It fashion trend segment, Tucson Gem Event styling videos and Giuliana & Bill on E!
- Content Production:
- Fashion Styling: tv shows, photo shoots, promotional videos and social media
- Provided a creative vision by working closely with designers and styling their clothing lines to achieve sales goals for nationally broadcasted fashion shows
- Worked with HSN’s Fashion Director, Designers and Fashion Experts for fashion launches
- Coordinated the flow of fashion shows by reviewing flow sheets, organizing the order of sale items and working with producers and backstage crew
- Styled promotional video and photo shoots including host shoots, seasonal trend shoots for Katy Perry, Jessica Simpson, Giuliana Rancic, Hal Rubenstein, etc
- List of clients includes all HSN fashion, accessory and jewelry vendors between Oct 2010 and now including Katy Perry, Mariah Carey, Jessica Simpson, Iman, Twiggy, Kristen Chenoweth, Giuliana Rancic, Badgley Mischka, Reem Acra, Naeem Khan, Fern Mallis, Diane Gilman, Marla Wynne, Skinnygirl, Nina Leonard, Hal Rubenstein, etc.
- Trained and mentored junior stylists to improve their skills and knowledge of the fashion industry while fostering a supportive team environment.
- Implemented effective time management strategies to balance multiple client projects simultaneously without sacrificing quality or attention to detail.
- Sourced unique clothing items from various vendors for photoshoots, runway shows and personal shopping experiences.
- Conducted thorough trend research to provide clients with up-to-date fashion advice and style guidance.
- Enhanced client satisfaction by providing personalized styling advice and outfit recommendations based on their individual needs and preferences.
- Facilitated seamless communication between different departments during large-scale fashion events such as runway shows or photo shoots.
- Increased sales revenue by effectively upselling styling services, accessories, and additional wardrobe pieces.
- Provided education and guidance to clients on fashion trends and styling techniques.
- Developed signature looks for celebrities and models for appearances, photo shoots and runway shows.
Owner/Freelance Fashion Stylist
Alma Vidovic Style
10.2010 - Current
- Started and operated a freelance fashion styling business offering tv, print & personal styling
- Coordinated fashion and video shoots for ad campaigns, commercials, photo shots, and personal styling
- Styled an International Ad Campaign for Jane Seymour Fragrance, National Ad Campaign for Shoe Carnival, photo and video shoots for Modzori, Publix Mother’s Day Commercial, comp card shoots for HSN models, editorial shoot for Vortex magazine featuring America’s Next Top Model Stacy Ann Fequierre, etc
Owner/Designer
Alma Vidovic LLC
01.2012 - 01.2017
- Launched a successful Bridal line
- Carried in Tampa’s premier luxury White Magnolia Boutique
- Completed market research, trend forecasting, sourcing, tech packs, designing, sales and marketing
- Worked with a Chinese manufacturer for the ready to wear line
- Designed couture, custom made one-of-a-kind wedding gowns
- Prepared proposals, contacted and acquired wholesale boutique accounts
- Participated in bridal trade shows and networking events and hosted trunk shows
- Featured on ABC, NBC, CBS, Huffington Post, The Tampa Tribune etc
Founder/Director
Fashion Industry Association
01.2011 - 01.2017
- Founded a Florida, networking organization dedicated to helping fashion industry professionals with career and business development
- Recruited a board of advisors from IADT’s alum, HSN’s vendors and local fashion industry
- Prepared proposals and acquired sponsorships
- Planned and hosted live events including the FIA Launch Event, Fashion Seminar, Beauty Seminar, Modeling Seminar, Photography Seminar, A Fashion Affair and Fashion and Art Gala for Balkan Flood Relief
Assistant Manager
Forever XXI (International Plaza)
03.2008 - 09.2010
- Managed the flagship store with fifty employees
- Oversaw store operation by making sure that the cash registers, fitting rooms, stock room, and floor are operating smoothly at all times
- Provided excellent customer service and achieved sales goals
- Conducted interviews and hired new employees
- Managed financial records
- Exceeded company’s sales goals by achieving 134% in sales
Education
Bachelor of Fine Arts - Fashion Design and Marketing
International Academy of Design & Technology
Tampa, FLSkills
- Fashion Styling
- Content Production
- Project Management
- TV Hosting
- Design
- Merchandising
- Technical
- Software
- Fashion Illustration
- Trend Forecasting
- Textiles
- Adobe PhotoShop
- Concept Boards
- Fashion Styling
- Draping
- Adobe Illustrator
- Colorways
- Visual Merchandising
- Pattern Drafting
- Adobe InDesign
- Trend/Color Research
- Market Research
- Pattern Grading
- NedGraphics
- Line Development
- Public Relations
- Technical Flats
- Gerber (CAD)
- Sourcing
- Mood Boards
- Garment Construction
- MS Word
- Textile Design
- Trade Show/Event Planning
- Mass Production
- MS Excel
- Costume Design
- Fashion Journalism
- Specification Packages
- MS Power Point
- Creative direction
- Excellent team player
- Artistic vision
- Photography direction
- Adobe creative suite
- Design thinking
- Advertising campaigns
- Concept development
- Design research
- Complex problem solver
- Social media content
- Visual storytelling
- Creative writing
- Superior organizational skills
- Deadline oriented
- Color theory
- Content strategy
- Innovation skills
- Superior time management
- Marketing
- Sketching
- Storyboard planning
- Design strategy
- Teamwork and collaboration
- Problem-solving
- Excellent communication
Accomplishments
- Collaborated with HSN's creative team in managing the end-to-end content creation process, including planning, execution, and delivery of high-quality visuals and narratives for the Katy Perry collection launch.
Awards
- Designer, Nominated for “Best of Show” Award, STRUT IADT’s 17th Annual Fashion Show, 05/01/07
- Designed, constructed and styled an evening collection
- Participated in fit meetings and altered garments accordingly
- Assisted with organization of backstage activities
Relatedemployment
- Home Shopping Network, St Petersburg, FL, Fashion Stylist, 10/01/10, Present, HSN’s top performing fashion stylist, Assigned stylist for all HSN photo shoots, video shoots and social media, On-camera fashion contributor, Styled tv shows, photo shoots, promotional videos and social media, Provided a creative vision by working closely with designers, Worked with HSN’s Fashion Director, Designers and Fashion Experts, Coordinated the flow of fashion shows, Styled promotional video and photo shoots
- Alma Vidovic Style, St Petersburg, FL, Owner/Freelance Fashion Stylist, 10/01/10, Present, Started and operated a freelance fashion styling business, Coordinated fashion and video shoots for ad campaigns, Styled an International Ad Campaign for Jane Seymour Fragrance
- Forever XXI (International Plaza), Tampa, FL, Assistant Manager, 03/01/08, 09/30/10, Managed the flagship store with fifty employees, Oversaw store operation, Provided excellent customer service, Conducted interviews and hired new employees, Managed financial records, Exceeded company’s sales goals
- Fashion Industry Association, Tampa, FL, Founder/Director, 01/01/11, Present, Founded a Florida networking organization, Recruited a board of advisors, Prepared proposals and acquired sponsorships, Planned and hosted live events
- Alma Vidovic LLC, Tampa, FL, Owner/Designer, 01/01/12, 01/31/17, Launched a successful Bridal line, Carried in Tampa’s premier luxury White Magnolia Boutique, Worked with a Chinese manufacturer for the ready to wear line, Participated in bridal trade shows and networking events
Timeline
Owner/Designer
Alma Vidovic LLC
01.2012 - 01.2017
Founder/Director
Fashion Industry Association
01.2011 - 01.2017
Fashion Stylist
Home Shopping Network
10.2010 - Current
Owner/Freelance Fashion Stylist
Alma Vidovic Style
10.2010 - Current
Assistant Manager
Forever XXI (International Plaza)
03.2008 - 09.2010
Bachelor of Fine Arts - Fashion Design and Marketing
International Academy of Design & Technology