Dynamic and detail-oriented Social Media Manager with over 15 years of proven expertise in social media strategy, editing, and digital marketing within the hip-hop/rap genre. Recognized for consistently delivering performance excellence and enhancing online presence through innovative social media campaigns that foster community engagement. Proficient in strategic planning and program integration, leveraging emerging technologies to drive productivity and solve complex challenges. Committed to teamwork and adaptability, consistently achieving reliable outcomes while managing multiple priorities in fast-paced environments.
Overview
18
18
years of professional experience
Work History
Social Media Manager and Promotions
Various Independent Labels
01.2016 - Current
Provide weekly updates on digital marketing campaigns to clients and discussed strategic initiatives and methods for improvement
Develop marketing content such as blogs, promotional materials and advertisements for social media
Updated and monitored clients' social media sites in order for content to stay fresh and relevant
Collaborated with designers and editorial team on marketing materials
Effectively worked with clients to gather and define requirements, establish scopes and manage project milestones
Experienced working with major music platforms/DSPs; Apple Music, Tidal
Fluent in social media platforms and tools - Facebook, Facebook Business Manager, Instagram, Twitter, YouTube, TikTok, Snapchat, Shazaam
Analyzed competitor pages to locate backlink and keyword opportunities
Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement
Developed marketing content such as blogs, promotional materials and advertisements for social media
Managed social media accounts for 4 to 7 clients, generating interest for existing and upcoming product or service releases
Increased brand awareness by developing and implementing effective social media strategies.
Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Improved online community sentiment by implementing proactive customer service approach on social media.
Promotional Tour Manager
Various Independent Labels
01.2016 - Current
Effectively communicated with venue owners to make sure all needs of show are met, addressed and resolved
Worked closely with operations team on developing policies and procedures
Assisted in operations planning and cost estimates
Ensured all events have adequate equipment and supplies to function properly
Collaborated with members from Student Activities Department from various universities and HBCU to organize promotions and shows
Worked with various campus radio stations and their surrounding commercial radio stations to execute strategic marketing music campaign
Led teams in delivery of promotional projects, resulting in larger number of fans at shows
Operated Sony Red, Canon, 5D and smaller cameras for behind-the-scenes shoots
Worked collaboratively with camera and lighting crews to shoot in different locations and optimizing story visualization for diverse viewers
Collected content videos and still photos for social media promotions
Develop original content through social listening and independent sources
Applied current editing and photography tools to tell great stories
Worked with editorial team to develop, produce and edit content for broadcasting including promo creation, digital content, marketing content, concept generation, location production and studio production
Used Adobe Premiere to edit footage into correct order and add effects.
Enhanced video production quality by utilizing advanced editing techniques and software.
Delivered polished videos on time by efficiently managing post-production tasks such as color grading, sound mixing, and visual effects creation.
Collaborated with independent labels to create promotional materials that align with brand strategies.
Captured footage for wide range of projects, feature films, or documentaries.
Built strong relationships with other industry professionals, fostering collaboration opportunities and expanding the company''s network.
Podcast Producer
Independently Employed
01.2015 - 12.2019
Produced and edited podcast episodes using industry-standard software and equipment.
Collaborated with hosts to develop engaging content aligned with audience interests.
Researched topics and guests to enhance episode relevance and depth.
Coordinated recording sessions, ensuring smooth operation and adherence to timelines.
Implemented feedback from listeners to refine podcast format and improve listener engagement.
Managed social media promotion strategies to increase episode visibility and reach.
Maintained comprehensive production schedules for timely release of episodes.
Created detailed show notes for each episode to provide additional resources for listeners seeking further information.
Enhanced listener engagement by incorporating audience feedback and implementing creative editing techniques.
Optimized SEO strategies for the podcast website, increasing organic search traffic and overall visibility online.
Developed compelling storylines for episodes that resonated with target audience demographics and interests.
Ensured smooth production workflow by coordinating with hosts, guests, and technical staff before recording sessions.
Managed all aspects of podcast production, including pre-production planning, recording, editing, and distribution.
Internet Radio Operator / Radio Host
Gryndfest Radio
01.2016 - 12.2019
Operated radio communication equipment to ensure clear and reliable transmissions.
Installed, tested and operated radio equipment, adjusting settings to achieve clearest transmission.
Managed social media presence, promoting shows and interacting with listeners effectively.
Researched industry trends and current events to inform show topics and discussions.
Curated engaging content for daily radio segments, fostering audience connection and loyalty.
Conducted live interviews with guests, enhancing program depth and listener engagement.
Developed playlists using industry trends to ensure diverse and appealing music selection.
Produced creative radio segments focused on music, current events and lifestyle topics.
Recorded and edited high-quality interviews and audio clips for broadcast.
Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
Managed production equipment for optimal performance, reducing technical difficulties during live broadcasts.
Collaborated with producers to plan innovative programming to attract new listeners and retain current ones.
Devised marketing and promotional campaigns to increase ratings and listener base.
Operated studio equipment and produced show advertisements.
Played music tracks from playlists provided by station management.
Answered listener calls regarding song requests, giveaways and commentary.
Audio Engineer / Sound Design
Premier Studios / Damand Studios
01.2012 - 01.2012
Worked with video editors to synchronize audio with video segments
Separated instruments, vocals, and peripheral sounds and mixed during post-production stage
Enhanced sound quality and added various sound effects to recordings
Collaborated with producers and performers to determine and achieve desired sound for productions
Edited commercials and radio spots on daily basis for digital music and radio promotions
Mixed sessions for commercial artists such as Sean Price, Diplomats, Boot Camp Click, J Cole, Swizz Beats , Justin Bieber, David Banner and LilKim
Created tasteful acoustical mixes in venues ranging from 1to 25 in capacity
College Street Team Representative
Urban Box Office Record Company
02.2009 - 12.2010
Collected performance data on each promotion in order to better plan future events
Serviced Club DJs and college radio stations with exclusive music for events
Created database for servicing and building contacts of DJs, promoters and radio stations in Florida region
Promoted Reggaeton artists such as Don Omar, Pitbull and NORE
Collaborated with team to coordinate promotional events and artist showcases.
Audio Engineering Intern
Larabee Studios And Pookie Studios
04.2008 - 01.2009
Set up, maintained, and operated audio recording equipment and performed troubleshooting and audio system breakdown for broadcasts.
Enhanced sound quality and added various sound effects to recordings.
Collaborated with producers and performers to determine and achieve desired sound for productions.
Captured and recorded audio using standard field audio equipment.
Set up and tested equipment prior to events, broadcasts and recordings.
Collaborated with artists to set up microphones and arrange sound equipment for various projects.
Assisted audio engineers in recording, editing, and mixing sessions using Pro Tools and other industry-standard software.
Documentary Producer
Robstar Entertainment
01.2024 - Current
Coordinated logistics for on-site productions, managing equipment and personnel needs.
Conducted post-production evaluations to identify areas for improvement and innovation in future projects.
Planned video shoots in studio and remotely by managing production through stages to completion.
Developed and executed production schedules for documentary projects.
Coordinated with creative teams to align vision and content direction.
Spearheaded marketing efforts for completed documentaries, resulting in increased exposure and revenue generation opportunities.
Managed post-production workflows efficiently, working closely with editors to ensure a polished final product that met established objectives.
Developed schedules for production, editing, and duplication for timely delivery.
Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
Developed engaging video content utilizing industry-standard editing software.
Elevated overall video quality with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration.
Enhanced video production quality by utilizing advanced editing techniques and innovative storytelling methods.
Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
Directed work of lighting and sound crews to coordinate efficient production operations.
Curated diverse music selections to enhance project themes and audience engagement.
Collaborated with production teams to identify suitable tracks for film and television projects.
Conducted research on music rights and licensing requirements for various media platforms.
Collaborated with sound designers to create immersive audio experiences for various media projects.
Education
Associates Of Science - Audio Engineer
Full Sail University
Winter Park, FL
05-2012
Some College (No Degree) - Graphic Design & Media
Northampton Community College
Bethlehem, PA
Photography / Film Media (CCL) -
Glendale Community College
Glendale, CA
05-2006
Recording Arts Certificate - Audio Engineering
Los Angeles Recording School
Los Angeles, CA
05-2004
Skills
Current with social media activities
Product Management
Coordination of promotional events and Campaigns
Sync and narration of audio for radio and television spots