Alneica Russ

• Managed social media strategy, creating reels, graphics, and audiograms to increase listener engagement.
• Edited and repurposed podcast clips for Instagram, TikTok, and YouTube to drive traffic and brand awareness.
• Developed and executed campaign concepts, overseeing visuals, messaging, and content strategy.
• Directed photo and video shoots, ensuring alignment with campaign goals and audience engagement.

- Delivered personalized client experiences, reinforcing Tiffany’s luxury brand identity and storytelling.

- Utilized CRM tools to track customer behavior, optimize outreach, and drive sales.

- Assisted in executing seasonal marketing campaigns, product launches, and e-commerce events.

- Developed and maintained long-term client relationships, leveraging data-driven sales strategies.
- Analyzed customer insights to enhance brand engagement and retention efforts.

• Managed and created engaging social media content to enhance brand presence across platforms (Instagram, Facebook, ).
• Developed and scheduled content calendars, ensuring consistent brand messaging and audience engagement.
• Conducted market research to identify trends and optimize content for increased reach and interaction.
• Analyzed social media metrics to track performance, refine strategy, and improve engagement rates.
• Supported mixer events by managing promotions and creating engaging content.

• Researched interesting and relevant content to capture interest and improve site traffic.
• Assisted in creating written, video, and image content for marketing channels.
• Optimized content based on analytics, resulting in higher reach and improved audience retention.
• Developed and executed content strategies that increased Instagram engagement through targeted posts, stories, and reels.
• Conducted market research to identify trends and optimize content for increased reach and interaction.
• Engaged with followers, responded to comments/messages, and built an online community to foster client relationships.