Alok Bakshi

Role - Business Head of Cards (Credit and Debit Cards)

Extended Roles - Innovation, Loss Mitigation, Deposit Growth, Enterprise Rewards.

• Infused analytical rigor for targeted offers and member engagement initiatives to responsibly drive wallet share wins.
• Drove executive decisions for product pricing and underwriting criteria changes through a leadership presence in risk and pricing committees; decisions that are well grounded by insights from performance and external trends.
• Led competitive evaluation and negotiations to select a network provider for cards; a thorough decision making process in partnership with the C-suite and external consultants.
• Developed and launched relevant marketing offers (test & learn) to drive favorable acquisition and portfolio outcomes for cards, personal loans and lines of credit.
• Helped develop business reports for enhanced monitoring to better understand ongoing shifts in product usage and P&L drivers.
• Launched new card product designs, features and benefit updates to have winning products.
• Developed and activated multiple account solutions to mitigate credit losses from unsecured lines.
• In partnership with our network provider, card processor and fraud prevention teams, identified and implemented controls to limit transactional and payment fraud related risks.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Identified and evaluated multiple FinTech solutions to drive the innovation agenda for Patelco. Currently, represent Patelco in the 'Lab at Filene' to help evaluate and drive future readiness for credit unions to attract and best serve members today and in the future.

Role: Product marketing for cards, personal and student loans. Drive financial wellness and cross-credit collaboration.

• Led multiple market expansions, won President's club award, managed student loans and refinancing, led cross-credit initiatives, developed and launched a framework to re-engage customers, improved retention in cards, increased offer consideration by 26%, led marketing to develop and launch new offers and messaging/creative tests.

• Drove growth in private label and co-branded cards business, re-engaged a large retailer suffering from credit deterioration, led marketing across private label card portfolios, guided risk mitigation efforts, developed econometric and portfolio performance insights, instituted a capital requirements model.