A'LON SANTIAGO
Seattle,WA
Summary
Highly skilled and results-driven marketing professional with a track record of driving revenue through strategic GTM collateral processes. Skilled in developing and launching impactful product collateral, utilizing tools such as Excel, Word, and marketing platforms like Highspot for data analysis and reporting. Proven expertise in crafting comprehensive marketing GTM campaigns, conducting market research, and leveraging data-driven insights to drive successful strategies. Strong background in product marketing, sales enablement, cross-functional collaboration, and continuous improvement initiatives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Product Marketing Associate
PitchBook
Seattle, WA
05.2022 - Current
- Managed strategic and tactical efforts between marketing and sales teams, optimizing collaboration and enhancing overall business performance
- Led the successful development, updates, and launch of new and existing product collateral, contributing to over $8 million in revenue.
- Orchestrated end-to-end production and oversight of Go-to-Market collateral for all product launches, strategically coordinating efforts across creative, Product, Sales, and Customer Success teams, resulting in an advanced 8-month collateral roadmap
- Crafted targeted messaging for GTM collateral spanning tier 1-4 product releases, ensuring alignment with brand strategy and enhancing market penetration for each launch
- Played a vital role in structuring and refining a comprehensive sales enablement content and asset library, ensuring sales users had access to accurate and up-to-date resources for marketing products and services
- Contributed to the measurement, assessment, and continuous improvement of enablement and training programs, aiding in identifying areas for enhancement and reinforcing learning for the sales team
Marketing Specialist
Shelf Engine
Seattle, WA
10.2021 - 05.2022
- Owned the creation and implementation of content strategy, content calendar, and content production across all channels
- Owned social media channels (Twitter, Facebook, LinkedIn, Instagram) to grow brand awareness and authority
- Managed marketing team and request workflows to optimize output, processes, and cross-functional collaboration
- Planning and managing trade shows, conferences, events, and meetings by identifying, coordinating, and assembling requirements, developing assignments and schedules, and establishing contacts
- Assisted with the creation of graphics for social posts, brand awareness, and trade show/events collateral using Figma.
Marketing Coordinator
Shelf Engine
Seattle, WA
05.2021 - 10.2021
- Communicating campaign deliverables, objectives, and timelines to the marketing team while providing instructions for promotion or use of the campaigns mentioned above
- Planning and managing trade shows, conferences, events, and meetings by identifying, coordinating, and assembling requirements, developing assignments and schedules, coordinating mailing lists, and establishing contacts
- Created branded advertising campaigns, and supported the marketing and design teams by coordinating and collating content
- Managed, collected data, and designed a companywide monthly newsletter for team-wide updates.
VP of player acquisitions-West Coast
Artery Global
Seattle, WA
05.2018 - 05.2021
- Contact, promote, market, and advise players who are looking to play professionally
- Draft contracts and manage contract negotiations for players during the draft seasons for their respective sport
- Schedule, prepare, and lead B2B meetings with potential sponsors to encourage endorsements for our players
- Recruit, manage, and monitor players and their progression through their respective sport
- Managed client’s schedules and acted as a liaison between players and teams for daily interactions.
Marketing Specialist
Seattle Sounders
Seattle, WA
04.2017 - 04.2018
- Promoted future events and organized engaging game time activities for over 42,000 attendees
- Assisted in coordinating promotional events, managing media relations, and executing advertisements for the Seattle Sounders
- Collaborated with the marketing coordinator to build the fan base and popularize the Seattle Sounders FC
- Implemented effective grassroots marketing strategies and demonstrated strong marketing communication skills through customer interactions.
Marketing Specialist
Seattle Mariners
Seattle, WA
04.2016 - 04.2017
- Provided a positive atmosphere to more than 27,000 guests
- Engaged in on-field contests, hosted special guests, facilitated media advertisements, and interacted with the Mariner Moose throughout the ballpark and clubhouses
- Provided support to the marketing team by handling daily administrative tasks and promoting the sports club
- Contributed to marketing and advertising efforts, including social media, direct mail, and web promotions, leading to increased media following during the 2016-2017 season.
Statistician/Heat map generator
Seattle Pacific University
Seattle, WA
04.2015 - 04.2016
- Created player's plus-minus ratings depending on in-game statistics and generated heat maps for every player
- Tracked players and team data and analyzed the information to develop unique insights about the team, a specific athlete, or the effectiveness of a strategy or tactic implemented by the head coach
- Recorded statistics of each game in real-time to provide insights for the team, academic statisticians, and news and media outlets that reported on our soccer team
- Created and developed a benchmark for how our team would rate each player's performance.
Education
Bachelor of Arts - Business Marketing
Seattle Pacific University
Seattle, WASkills
- Proficient in managing end-to-end GTM collateral processes involving Sales, Customer Success, and Product teams
- Led the successful development, updates, and launch of new and existing product collateral, resulting in over $8 million in revenue generation
- Experienced in using Excel, Microsoft Word, Microsoft Access, and Tableau for data analysis and reporting
- Familiar with marketing tools such as Highspot, Figma, Pardot, WordPress, Hootsuite, and Salesforce
- Comprehensive knowledge of developing and maintaining organization-wide marketing campaigns
- Skilled in conducting thorough market research and leveraging data-driven insights to drive impactful marketing strategies and initiatives
- Contributed to the measurement, assessment, and continuous improvement of enablement aiding in identifying areas for enhancement and reinforcing learning for the sales team
Certification
- Microsoft Excel certification training | SPU | Seattle, WA January 2016 – Present
Timeline
Product Marketing Associate
PitchBook
05.2022 - Current
Marketing Specialist
Shelf Engine
10.2021 - 05.2022
Marketing Coordinator
Shelf Engine
05.2021 - 10.2021
VP of player acquisitions-West Coast
Artery Global
05.2018 - 05.2021
Marketing Specialist
Seattle Sounders
04.2017 - 04.2018
Marketing Specialist
Seattle Mariners
04.2016 - 04.2017
Statistician/Heat map generator
Seattle Pacific University
04.2015 - 04.2016
Bachelor of Arts - Business Marketing
Seattle Pacific University