Summary
Overview
Work History
Education
Skills
Accomplishments
Board and Community Involvement
Languages
References
Certification
Timeline
Work Preference
Hi, I’m

Alona Hapey

Washington,DC
Alona Hapey

Summary

Results-driven professional with a Master of Science in Business Management, Marketing Data Analytics, and Product Management. Specializes in providing infrastructure and support to help organizations achieve fundraising and engagement goals effectively. Transferable skills include donor data research and in-depth analysis to understand behavior, segment target audiences, and optimize engagement strategies. Proficient in using lean methodologies and agile practices to lead and design team performance strategies, resulting in improved efficiency and streamlined workflows. Experienced in managing and mentoring teams in a data-driven environment. Aims to make a meaningful impact in the field of Advancement Services.

Overview

22
years of professional experience
1
Certification

Work History

WWA, SÄRÖ/FRACTURE
Helsinki, Finland

Consultant
01.2023 - Current

Job overview

  • Supporting early-stage development of a startup focused on integrating over 80,000 refugees in Finland
  • Establishing educational support and social integration systems for over 55,000 refugee children, enhancing their transition to Finnish society.
  • Organized meetings between stakeholders to discuss project details and timelines.
  • Assisted in developing new methods for data collection and analysis techniques.
  • Developed and implemented customized strategies to meet client needs.
  • Conducted research and analysis of market trends, customer behaviors, and competitive landscape.
  • Provided advice on operational processes, business development initiatives, organizational changes and other areas of improvement.
  • Analyzed complex information from multiple sources to identify patterns or trends that could be used as a basis for decision-making.
  • Facilitated workshops with cross-functional teams to review current practices related to innovation and growth opportunities.
  • Identified potential risks associated with proposed solutions or projects.
  • Provided recommendations based on quantitative data analysis regarding strategic direction.

Macy’s|Bloomingdales

Furniture and Interior Décor Product Consultant
05.2002 - Current

Job overview

  • Achieved a 53% conversion rate by leading CRM strategy implementation
  • Spearheaded customer-centric marketing initiatives, resulting in a 35% client sale rate and a 95% customer retention rate
  • Identified and implemented operational improvements that maximized efficiency and reduced business bottlenecks
  • Collaborated with the executive team to develop long-term business growth plans
  • Enhanced product offerings through strategic planning, resulting in an expanded suite of products and services
  • Drove organizational growth by setting and achieving strategic goals in collaboration with executive partners.
  • Analyzed performance metrics to identify trends and recommend process improvements.
  • Established effective working relationships with customers to promote satisfaction and loyalty.
  • Reviewed incoming requests from customers, assigned tasks accordingly, and tracked progress until completion.
  • Developed innovative solutions for streamlining processes within the services department.

Bloomingdale's

Men's Tailored Clothing Specialist

Job overview

  • Increased business by 30% over the plan through targeted CRM and product management strategies
  • Led brand representation for Eton and Turnbull & Asser, ensuring exceptional customer service and achieving a 95% customer retention rate
  • Implemented customer-centric strategies that boosted customer penetration by 20% and product revenue by 30%
  • Directed marketing campaigns, leading to a 25% increase in sales
  • Mentored team members, enhancing leadership and communication skills, and increasing overall productivity.

ICF Fellow, University of Maryland, R.H. Smith School of Business, Center for Social Value Creation

Consultant

Job overview

  • Engaged in a pivotal consulting project aimed at developing a strategic vision for a nonprofit organization.
  • Assisted in developing new methods for data collection and analysis techniques.
  • Developed and implemented customized strategies to meet client needs.
  • Conducted research and analysis of market trends, customer behaviors, and competitive landscape.
  • Created comprehensive reports on project progress and results for clients.
  • Provided advice on operational processes, business development initiatives, organizational changes and other areas of improvement.
  • Collaborated with clients to develop action plans to address specific challenges and objectives.
  • Analyzed complex information from multiple sources to identify patterns or trends that could be used as a basis for decision-making.
  • Provided recommendations based on quantitative data analysis regarding strategic direction.
  • Presented findings from research studies at conferences or seminars in order to raise awareness about various topics related to the consulting field.

Education

University of Maryland, A. James Clark School of Engineering

Master of Professional Studies - Product Management
05.2025

University Overview

  • Strategies for Managing Innovation
  • Managing Product Development and Operations
  • Fundamentals of Product Management
  • Business Modeling and Customer Validation

University of Maryland, Robert H. Smith School of Business
College Park, MD

Master of Science, BMMA - Marketing Analytics (STEM)

University Overview

  • Leadership Development
  • Customer Relationship Management (CRM)
  • Pricing Strategy
  • Predictive Analytics
  • Digital Marketing
  • Marketing Strategy
  • Strategic Planning
  • Research
  • SEO

University of Maryland, A. James Clark School of Engineering, Maryland Technology Enterprise Institute
College Park, MD

Bachelor of Arts - Minor, Technology Entrepreneurship and Corporate Innovation

University Overview

  • Leadership
  • Ethical entrepreneurship
  • Business Consulting

University of Maryland, College of Arts & Humanities
College Park, MD

Bachelor of Arts, CERES, Central European Studies

University Overview

  • Critical Thinking
  • Research

Skills

Marketing and Product Management
Marketing Analytics
Product Management
Brand Management
Campaign Management
Customer Segmentation
Sales Strategy Development
Pricing Analysis
Content Marketing
Customer Satisfaction
Brand Promotion
Brand Development


Market Analysis
Consumer Trend Analysis
Competitive Analysis
Google Analytics
Google Adwords
Target Audience Analysis
Survey Design and Development
Evaluation of Marketing Campaigns
Marketing Strategies
Channel Marketing
Business Intelligence
KPI Tracking
Data Collection
Search Engine Optimization (SEO)
Branding
Vendor Relationship Management
Proposal Development
Campaign Development Experience
Campaign Implementation

Strategic Planning and Management
Strategic Planning
Business Planning
Business Development
Business Performance Analysis
Budget Management
Fiscal Management
Revenue Forecasting
Cost Control
SWOT Analysis
KPI Tracking
Continuous Improvement
Goal Setting
Problem-Solving Aptitude
Idea Development and Brainstorming
Adaptability and Flexibility
Competitive Research
Industry Trends
Proposal Development

Leadership and Team Management
Team Leadership
Staff Management
Employee Development
Training and Mentoring
Performance Tracking and Evaluation
Task Prioritization
Work Planning and Prioritization
Project Planning
Onboarding and Orientation
Problem-Solving Abilities
Negotiation
Interpersonal Skills
Client Relationship Management
Client Retention Strategies
Customer Relationship Management (CRM)
Customer Relations
Stakeholder Engagement
Team Collaboration

Data Analytics and CRM
Data Analytics
Data Management
Data Visualization
CRM Software (including Ellucian CRM Advance)
Metrics-Driven Management
Database Management
Database Integrity
Information Storage
Google Analytics
Statistical Analysis

Project and Process Management
Agile
Lean Methodologies
Project Management
Project Scheduling Software
Process Improvement
Metrics-Driven Management
Capital Campaigns
Major Gifts Management
Scholarship Management
Alumni Engagement Strategies
Performance Evaluation
Task Prioritization
Project Planning
Process Optimization
Administration and Reporting
Web Design and Maintenance
Project Scheduling Software

Nonprofit and Advancement Services
Fundraising Strategies
Donor Relations
Prospect Management
Philanthropy
Alumni Relations
Stakeholder Engagement
Nonprofit Management
Regulatory Compliance
Major Gifts Management
Scholarship Management
Alumni Engagement Strategies
Metrics-Driven Management
Capital Campaigns

Technology and Tools
Microsoft Excel
Smartsheet
Email Marketing Applications
Banner/CRM
Google Analytics
Google Adwords
CRM Software (Ellucian CRM Advance)
Data Analysis Tools
Web Design and Maintenance
Project Scheduling Software
Search Engine Optimization (SEO)
Survey Design and Development
Database Management
Data Collection

Business and Administrative Skills
Business Administration
Business Acumen
Administration and Reporting
Financial Management
Technical Proficiency
Organizational Skills
Multitasking
Computer Proficiency
Task Prioritization
Survey Coordination
Communications Management
Customer Complaint Resolution
Customer Presentations

Communication and Client Engagement
Bilingual
Interpersonal Skills
Customer Relationship Management (CRM)
Audience Engagement Techniques
Client Relationship Management
Client Retention Strategies
Customer Relations

Accomplishments

  • Scholar, Southern Management Leadership Program, Spring 18
  • Dean's List, University of Maryland, College Park, Spring 19, 20, Fall 20
  • Outstanding Customer Service, Bloomingdales, Macys Inc, Spring 02 - Winter 19
  • Superior achievement 'Golden B', Bloomingdales, Macys Inc, Fall 09, Spring 13

Board and Community Involvement

  • Board of Governors Member - Elect, Montgomery College Alumni Association, Rockville, MD, Spring 24 - Present, Provide strategic guidance and oversight for alumni engagement initiatives, Advocate for educational opportunities and support initiatives that empower students to pursue higher education, Collaborate with fellow board members to drive fundraising efforts and community outreach programs
  • Committee Member, Lafayette Spring Auction, Washington, DC, Spring 24, Played a key role securing auction items, contributing to raising over $162,000 for school resources and programming
  • Committee Member Marketing, Event Planning, Montgomery College Alumni Association, Rockville, MD, Winter 24 - Present, Tasked with conducting extensive marketing research and developing surveys to inform and guide a comprehensive three-year strategic plan, Focused on creating meaningful change and adding significant value in the social sector through strategic planning and research initiatives
  • Consultant, WWA, SÄRÖ/FRACTURE, Helsinki, Finland, Winter 23 - Present, Supporting early-stage development of a startup focused on integrating over 80,000 refugees in Finland, Establishing educational support and social integration systems for over 55,000 refugee children, enhancing their transition to Finnish society
  • Consultant, ICF Fellow, University of Maryland, R.H. Smith School of Business, Center for Social Value Creation, Fall 23 - Winter 23, Engaged in a pivotal consulting project aimed at developing a strategic vision for a nonprofit organization
  • Mentor, Dingman Mentorship Network Program, Dingman Center for Entrepreneurship, University of Maryland, Spring 20
  • Fundraising Chair, Mortar Board National Honor Society, University of Maryland, Spring 19

Languages

  • Ukrainian, Native speaker
  • Belarusian, Comprehension and Literacy

References

References available upon request.

Certification

  • Fundamentals of Agile Project Management, PMI
  • Advanced Google Analytics, Google
  • SAS - University of Maryland Academic Specialization in Marketing Analytics
  • ENCE607.1x: Applied Scrum for Agile Project Management, EDX
  • Fundamentals of Waterfall Project Management, PMI

Timeline

Consultant

WWA, SÄRÖ/FRACTURE
01.2023 - Current

Furniture and Interior Décor Product Consultant

Macy’s|Bloomingdales
05.2002 - Current

Men's Tailored Clothing Specialist

Bloomingdale's

Consultant

ICF Fellow, University of Maryland, R.H. Smith School of Business, Center for Social Value Creation

University of Maryland, A. James Clark School of Engineering

Master of Professional Studies - Product Management

University of Maryland, Robert H. Smith School of Business

Master of Science, BMMA - Marketing Analytics (STEM)

University of Maryland, A. James Clark School of Engineering, Maryland Technology Enterprise Institute

Bachelor of Arts - Minor, Technology Entrepreneurship and Corporate Innovation

University of Maryland, College of Arts & Humanities

Bachelor of Arts, CERES, Central European Studies

Work Preference

Work Type

Full TimePart TimeContract Work

Work Location

RemoteOn-SiteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leaveStock Options / Equity / Profit Sharing401k match4-day work week

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