Alonzo Lopez

My Legal Academy – Partner & Advisor
Los Angeles, CA

• Primary closer and top-producing rep, generating $4M+ in new revenue in two years selling high-ticket, done-with-you Facebook/Meta ads and AI intake programs to PI, immigration, workers’ comp, and other consumer law firms nationwide.
• Run the full consultative sales cycle with firm owners and managing partners (45–60 minute Zooms): deep-dive discovery on caseload, intake, tech stack, ad spend, and revenue goals; live audits of their online presence and marketing; and tailored proposals tied to specific ROI targets and guarantees (e.g., 7–10 signed cases on $3–5k spend; year-over-year revenue-doubling guarantee for qualifying firms).
• Position and close a 90-day implementation program with flat-fee pricing ($5,000/month for three months or $14,000 paid-in-full), 30-day launch guarantees, and month-to-month continuation, consistently overcoming objections around Meta performance, past agency failures, signal/attribution issues, and legal risk.
• Serve as a bridge between law firms and technical teams, translating complex marketing and engineering concepts into clear business outcomes:
  White-labeled Go High Level CRM build-outs for law firms (with multi-brand/multi-practice setups).
  Integrations with SugarCRM, Maris, HubSpot, and other platforms via webhooks and Zapier/Make.
  Design and deployment of AI voice/text bots to handle intake, qualification, scheduling, retainer delivery/signing, review generation, payment reminders, and follow-ups in English and Spanish.
• Collaborate with in-house media buyers and computer engineers to architect bespoke campaigns: funnels, landing pages, conditional logic, creative testing frameworks, and social posting calendars; set expectations for client involvement (3–5 hrs/week on calls) and ensure new campaigns are live within 30 days.
• Sell and manage exclusivity structures (e.g., immigration firms exclusive to Chicago market), NDAs, and competitor carve-outs; provide references and performance examples (e.g., high-volume immigration firms spending $30–40k/month on Meta) to de-risk decisions for sophisticated buyers.
• Leverage MLA’s track record running its own PI, Lemon Law, workers’ comp, and immigration firms (including ClickFunnels “Two Comma Club” awards for $20M+ annual revenue) as social proof and strategic framing in sales conversations.
• Act as a de facto COO/Director of Operations for two national consumer law firms within the MLA group, helping shape intake workflows, referral/contract counsel structures, and AI-enabled “assembly line” pre-suit operations that marketing and sales feed into.
• Recognized internally as the top closer and primary closer for high-ticket engagements, consistently leading in conversion rate, deal size, and speed-to-close.

• Effectively operated 3 locations and grew revenue over 1.5M during my tenure. Proper innovation and community collaboration resulted in sustaining relevancy. Passion for developing employees assisted in long term staff impetus to deliver memorable guest experiences. Directly reported weekly financials to the owner with detailed action plans and P&L breakdowns for continued success. Assisted all managers with daily orders, inventory, par levels, scheduling, community/social media outreach, California/company policy adherence and Food & Beverage recipe adherence.
• Grew revue from 1.5M to 3M by focusing on ongoing staff education in order to better articulate value to guests.
• Lead weekly manager meetings with a chief focus on the P&L that resulted in a profit percentage growth from 8% to 18%.
• Effective table touching and relentless community outreach drove the restaurant’s ability to become a regular destination.

• Worked in a store that sold 14M annually and reported to GM and Regional Manager. Primarily focused on developing management team of 10 in essential responsibilities such as properly running a shift and managing employees. Solely responsible for payroll and forecasting sales. Achieved a 5% sales increase year over year. Managed 6 off-site bar managers and helped them develop par-levels, accurate inventories, proper ordering and progressed their relationships with respective vendors.
• Collaborated with vendors and enrooted an innovated drink program that was eventually rolled out to all stores in Southern California.
• Broadened theme nights throughout SoCal Stores to drive alcohol sales mixes to 30%.
• Spearheaded numerous large events that resulted in a 10% increase events sales mix.

• Managed at various locations with sales between 5M-15M. Expanded knowledge of managing employees through tailored approaches while maintaining standards. Mainly focused on running the floor effectively with a polished approach. Learned to adequately propel all FOH departments to maximize productivity. Acquired a keen eye of declining checkbook to enhance spending while remaining under budget. Assisted in leading 2 store openings.
• Assisted leading 2 store openings that saw 15%-18% profit margins.
• Created and successfully carried out companies Star Service Program focused on driving enhanced hospitality through accurate coaching and accountability thus allowing managers to create competitive schedules.
• Established zero cost vendor education classes for FOH employees which led to a min 3% sales increase year over year and maintained employee retention rates a company low.