Alora Bossy
Fort Lauderdale,FL
Summary
Creative Brand Product Marketing Manager with 8+ years of leadership experience in public and private sectors. Highly proficient in researching, developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging and strategy for fulfillment of marketing tactics.
Overview
7
7
years of professional experience
1
1
Certification
Work History
PRODUCT MARKETING MANAGER
INH Hair (INH) & INH Professional
07.2021 - Current
- Product Storytelling: Own product storytelling pipeline and vision from market
research, product development, and go-to-market messaging across DTC and retail
channels (1-2 launches per month) - Product Research and Trends Forecasting: Utilized consumer and scientific insights to develop a 3-year product innovation plan aligning with brand DNA and business objectives.
- End-to-End Project Launches: Led initiatives from insights gathering to go-to-market strategy in collaboration with Marketing, Retail, and Paid advertising teams.
- Brand Optimization: Led 360 brand strategy by creating branding guidelines, mission statement, personas, brand voice, etc.
- Website and Social Media Copy: Developed compelling copy direction for website and social media platforms.
- Amazon Product Optimization: Optimized product listings on Amazon platform to enhance visibility and sales.
- Collaborations and Partnerships: Created successful pitch decks, and collaborated on partner deals and large product orders with brands such as Ulta and Fab Fit Fun.
- Team Management: Recruited and managed teams for copywriting and product marketing roles, overseeing blog performance and providing reports.
- Market Analysis and Strategy: Analyzed market data, consumer feedback, and survey responses to inform buyer personas, messaging strategies, pricing, and product development.
SENIOR COPYWRITER
INH Hair (INH) & INH Professional
06.2021 - 12.2022
- SEO Strategy: Researched, implemented, and managed best practice search engine optimizations for web and blog which drove increase in organic traffic (75% new users) and thousands of dollars in passive revenue.
- Public Relations: Wrote best practice press releases picked up by media and industry publications such as Behind the Chair.
- Message Management: Crafted product naming and packaging copy, launch campaign copy, and revenue-generating copy for ads, web, et al.
COPYWRITING MANAGER
Pilothouse Marketing Agency
08.2020 - 07.2021
- Developed Engaging Landing Pages: Crafted compelling landing pages and email flows for various DTC brands including Kellogg's.
- Produced Blog, Listicle & other Long-Form Content: Generated blog posts, articles, listicles, and product launch campaign copy that ranked among the top three highest-earning campaigns in the account's history.
- Crafted Website Content: Developed website content to enhance brand messaging and engagement which boosted sales by 2-3x when tested against other copy.
- Direct Response Ads Copy: Created compelling copy for direct response ads across multiple platforms which yielded the highest number of purchases and delivered the best Return on Ad Spend compared to their previous ads.
- Crafted Scripts for Commercials: Developed scripts for commercials to capture viewer attention while communicating brand messages and promotions effectively.
ART CURATOR & DIRECTOR
Thames Art Gallery (TAG) non-profit & ARTspace
05.2018 - 08.2020
- Fundraising & Grant Writing: Organized grants for artists and collection funding.
- Planned Events & Integrations: Orchestrated events and integrations including the city-wide ARTcrawl, increasing attendance by 50%.
- Owned & Implemented Successful Exhibitions: Curated, produced, and executed exhibitions showcasing diverse artistic expressions. Received federal funding and approvals while maintaining the gallery’s ranking.
- Leadership: Led a large team of volunteers, a community committee, a programming coordinator, and gallery maintenance staff.
- Planned & Executed Integrated Marketing Initiatives: Created a strategic communications plan and led integrated marketing initiatives to promote gallery activities and engage the community.
- Copywriting & Editing: Responsible for programming materials, ads, and press releases for local and national outlets.
STORE MANAGER
Anthropologie
10.2016 - 05.2017
- Managed Store Operations: Oversaw all aspects of store operations, including staffing, sales projections, and customer care.
- Developed Junior Staff Members: Mentored and developed junior staff members to ensure high performance and growth.
- Implemented Visual Storytelling: Utilized visual merchandising strategies to enhance store aesthetics and storytelling.
- Campaign Optimization: Optimized marketing campaigns to drive sales and enhance brand visibility.
- Social Media Strategy: Developed and implemented social media strategies to engage customers and promote brand awareness.
Education
Communications
University of Victoria
Victoria, BC05.2020
Fashion Business -
Blanche Macdonald
Vancouver, BC09.2011
Skills
- Product Marketing
- Copywriting
- Communications Strategy
- Consumer Insights
- Brand Management
- Brand Messaging
- Brand Positioning
- Effective Communication
- Competitor Analysis
- Trend Forecasting & Reporting
- Integrated Brand Marketing
- Public Relations
- Brand Strategy
- Advertising Content
- UX Copy
- SEO
- Project Management
- Research and Development
- Product Mix
- Product Development Lifecycle
- Product Positioning
- Product Launches
- Value Propositions
- Pricing Strategy
- Go-to-Market Plans
- Market Research Analysis
Certification
- TESOL/TESL CERTIFICATION U.B.C, Vancouver, BC, 2011-2012
- FRENCH LANGUAGE STUDIES Lyon Bleu Cours de Français, Lyon, France, 2012-2013 - Level B2 Intermediate French Language Studies
Tools & Technology
- Adobe Photoshop
- Microsoft Suites
- Google Suites (docs, slides, sheets)
- Google & Looker Analytics
- Typeform Surveys & Google Forms
- Workspace platforms (Slack, Clickup, Asana)
- Figma
- Hotjar & Clarity UX reporting
Additional Information
Embodying the INTP-T personality type, I excel in workplaces that embrace creativity, trail-blazing concepts, and an entrepreneurial spirit, enabling me to drive positive change. I'm personally committed to causes for animals & the environment.
Timeline
PRODUCT MARKETING MANAGER
INH Hair (INH) & INH Professional
07.2021 - Current
SENIOR COPYWRITER
INH Hair (INH) & INH Professional
06.2021 - 12.2022
COPYWRITING MANAGER
Pilothouse Marketing Agency
08.2020 - 07.2021
ART CURATOR & DIRECTOR
Thames Art Gallery (TAG) non-profit & ARTspace
05.2018 - 08.2020
STORE MANAGER
Anthropologie
10.2016 - 05.2017
Communications
University of Victoria
Fashion Business -
Blanche Macdonald
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