Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

ALPANA CHAND

Jackson,MI

Summary

Exceptionally talented Tutor and Digital Marketer with over 3 years of freelancing experience. Outstanding communication and problem-solving skills. Seasoned digital SEO Analyst with 3 years of success in creating on-brand marketing content for existing and new digital platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools. Creative Digital Marketing professional experienced in coordinating and implementing online promotion strategies. Expertise in marketing campaign development, email marketing strategy and social media engagement. Proven history of stellar industry performance, including writing sales copy, developing landing pages and improving user experience. Meticulous Copy Writer offering 5 years of background preparing well-structured drafts, editing posts and conducting keyword research. Collaborative team player possessing impeccable grammar and in-depth comprehension of Microsoft Word and Office. Expert in industry SEO practices. Growth-minded advisor to students and peers with strength in devising uncharted learning solutions to time-tested problems.

Overview

8
8
years of professional experience

Work History

Private Tutor

Varsity Tutors LLC And Self Employed
Jackson, MI
01.2020 - Current
  • Collaborated with students - one : one, larger groups - to complete homework assignments, identify lagging skills and correct weaknesses.
  • Used positive reinforcement, repetition and review to help students master challenging material - crash courses for academic examinations.
  • Developed student confidence though attentive instruction in elementary mathematics, english; applying positive reinforcement strategies.
  • Supported students with helpful study habits and exam strategies.
  • Analyzed student progress to adjust lesson planning for improvement.
  • Provided verbal and written constructive criticism and positive feedback to students.
  • Utilized Zoom, Skype, Varsity Tutors platform to provide online instruction in group and one-on-one environments.

Digital Producer Marketing

Coalition Technologies
City of Los Angeles, CA
03.2022 - 07.2022
  • Responsible for ongoing management of SEO and design/development accounts
  • Reviewed the development of project scopes, considering financial, resource, and technological constraints including cost estimates with consideration to business impacts and risks
  • Attended regular client meetings (as required) and participated in kick off calls/specialty calls with new clients
  • Organized internal strategy meetings to discuss client campaign strategies as a team
  • Acted as a creative liaison between the client and team
  • Clarified and communicated project objectives and success criteria to the team
  • Reviewed deliverables prepared by the team before passing them off to clients
  • Ensured that any project deliverables are complete, current, and stored appropriately
  • Kept project management based software and tasks up to date
  • Upsold accounts by making recommendations to current clients regarding their website design and any additional online marketing strategies
  • Closed-out projects and collected final payment

Digital Marketing Consultant

Freelancer
Jackson, MI
01.2021 - 08.2021
  • Provided weekly updates on digital marketing campaigns to client, discussing strategic initiatives and methods for improvement.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Provided digital marketing solutions to affiliate business environment.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Boosted brand awareness by establishing strong web and social media presence - specifically worked on handling official social media channels of the website.
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
  • Optimized social media channels and web pages to improve SEO and usability.
  • Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
  • Created monthly Excel spreadsheets to manage client projects and deadlines.
  • Added keywords, meta descriptions and alt image tags to increase SEO presence.
  • Conducted extensive internet research to provide facts and statistics for articles and blogs.
  • Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
  • Conducted simple keyword research and used SEO guidelines to increase web traffic, increasing web traffic by 75%.
  • Researched industry-related topics by combing online sources.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
  • Worked on tools AhRef and Semrush
  • Experienced with Google Analytics and Google Keyword Planner.

Senior AEM Developer

Perficient
Pleasanton, CA
11.2015 - 09.2016
  • H1B holder company - Vensar Technologies.
  • Adobe AEM 6.0, 6.1, HTML, Java, CRXDE Lite, Eclipse, OSGi, JQuery, CSS, MAVEN, CSS & JavaScript Client: Kaiser Permanente.
  • Created Components using Sightly as markup language, also HTML with extensive use of Java.
  • Wrote Unit Test Cases for all the components created.
  • Worked on HTML, CSS, JQuery and extJS for designing and implementing custom CQ5components.
  • Implemented Servlets and helper class.
  • Analyzed the logs to check issues with website performance and provided resolutions.
  • Prepared Content Authoring documents, SAD documents.
  • Local environment set up using MAVEN, packaging content using Crxde Lite.
  • Heavily involved in fixing defects, releases.
  • Worked with business analyst on requirement analysis and creation of design document.
  • Worked on component level redesigning of the existing components and creation of new components custom to the business purpose of TA.
  • Involved in continuous integration environment (using svn, Jenkins).
  • Created customized components (using dialogs/design dialogs).
  • Involved in requirement gathering, design for component/template development.
  • Worked on automating scripts to migrate all the providers, utilizing the provider ID , wrote scripts for the same.
  • Analysis of different User Stories as part of the Sprints based on the requirements gathered from the Definition Team.
  • Creating Event Listeners, listeners, handlers, filters, transformers, schedulers.
  • Multisite Management and translations.
  • Developing OSGi services, bundles, components.
  • Working with GIThub dimensions as a code repository.
  • Extensive DAM customizations as per requirements.
  • Writing workflows, listeners, filters, schedulers etc.
  • Customizing OOTB Forms component of AEM as per requirements.
  • Work on user management involving ACLs and privileges.

Java Developer

Infosys Technologies
, India
10.2014 - 10.2015
  • Adobe AEM 5.5, CRXDE, HTML/CSS, JQuery, OSGi, Web Services, J2EE technologies, HTML/HTML5, CSS/CSS3, JavaScript, AJAX, JQUERY, Java Client:, Role:.
  • Underwent a detailed technical training on various layers of banking.
  • Understood linking of various layers involved in banking user interface.
  • Learnt about the transaction, database & user interface layers of banking site.
  • Developed requirements (Vary from UI changes on screen involving JSP files to back end coding in transaction, database & service layers which include a lot of functional & intrinsic calls), delivered directly to the client & deployed on their website.
  • Worked with client to make sure complete coverage of requirements.
  • Organized and maintained the code script library.
  • Developed the User Interface Screens for presentation logic using JSP, Struts Tiles and HTML.
  • Generated SQL and PL/SQL scripts to install create and drop database objects likes tables, views, etc.
  • Developed logging-module using Log4J to create log files to debug as well as trace application.
  • Debugging and defect fixing of production environment issues, and also involved in developing Unit test framework using JUNIT.
  • Designed, developed and implemented software applications for website based on analyzed requirements and understanding of industry technical standards.

QA Analyst

Infosys Technologies
10.2013 - 10.2014
  • JIRA, Apple Devices, Mac OS, TOAD for SQL Server Client: Nordstorm Role:.
  • Monitoring mobile application, website with focus on quality assurance.
  • Developing pseudo test data for all test scenarios & cases using Microsoft Tools like MS Excel & Access.
  • Submitting testing reports for bug-reporting & tracking using JIRA.
  • Configuring & testing mobile applications, analyzing user requirements, preparing test procedures and executing / designing cases using manual testing.
  • Involved in Regression, Negative Testing, UI Testing, Compatibility Testing, Performance, Load & Stress Testing.
  • Carried out Defect & Bug Tracking.
  • Followed QA & QC Standards.
  • Creating custom SQL Queries to extract necessary data.

Application Developer & Quality Assurance Tester

Infosys Technologies
12.2010 - 09.2012
  • Java, XML, JSP, JavaScript, Eclipse, Oracle, Windows2000, J2EE design patterns, J2EE, Hibernate, Spring, HTML , CSS, Oracle 10g, Web services, Tomcat, JQuery, CVS, HP QC Role:.
  • Carried out Manual, Functional & System Integration Testing of the environment.
  • Monitored the applications and worked with InfoVista tools like IVServer, IVPortal, VistaMart & Vista Cockpit.
  • Responsible for manual provisioning of the scripts.
  • Involved in the activities of developing and maintaining test scripts & cases required for full life cycle testing.
  • Conducted exploratory testing and documentation of test cases.
  • Tracked errors and updated reports to the team lead for resolution.

Education

BE - Electronics & Instrumentation

Gandhi Institute of Engineering & Technology (GIET)
2010

Skills

  • Writing assessments
  • Elementary education
  • Strategic planning
  • Keyword optimization
  • Excellent Communication
  • Social media activities
  • Communication and writing skills
  • Email marketing campaigns
  • Social media tools
  • Digital Content Platforms
  • Google Analytics
  • Proofreading
  • Promotional marketing and advertising
  • Consistent brand messaging
  • Search Engine Marketing
  • Competitor Review
  • Social Media Digital Marketing
  • Analytics Tools Setup
  • A/B and Multivariate Testing
  • SEO Optimization

Accomplishments

  • TraineeOrganization: Infosys, MysoreDuration: 6 MonthsTechnologies: C++, RDBMS, Oracle, Java & Software EngineeringOOPS Open Systems: Perl Scripting, C++, Oracle, UNIX, HTML & JavaScriptDescription: As a trainee, undergone various rigorous examinations and cleared three stages - Bridge, Intermediate & Comprehensive to finally becoming a Systems Engineer.
  • The training had various subjects including technical as well as behavioral to test the efficiency level of the employees.
  • Every stage of examination had eliminations.
  • Successfully cleared over 40 tests, spread across a span of 6 months to join production.

Timeline

Digital Producer Marketing

Coalition Technologies
03.2022 - 07.2022

Digital Marketing Consultant

Freelancer
01.2021 - 08.2021

Private Tutor

Varsity Tutors LLC And Self Employed
01.2020 - Current

Senior AEM Developer

Perficient
11.2015 - 09.2016

Java Developer

Infosys Technologies
10.2014 - 10.2015

QA Analyst

Infosys Technologies
10.2013 - 10.2014

Application Developer & Quality Assurance Tester

Infosys Technologies
12.2010 - 09.2012

BE - Electronics & Instrumentation

Gandhi Institute of Engineering & Technology (GIET)

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