Altaf Sorathia
Doha,Ar Rayan
Summary
Senior level hospitality professional with 17 years of experience as a Sales & Operations Manager in hotels and restaurants. Demonstrated success in increasing revenue, enhancing operational efficiency, and providing outstanding customer service. Expertise in sales, marketing, business development, and team leadership, fostering growth in various hospitality settings.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Senior Sales Consultant (HORECA Department)
Brymax Home
Doha
09.2024 - 11.2025
- Executed strategic sales plans aligned with HORECA market dynamics.
- Conducted comprehensive market analysis to identify growth opportunities and trends.
- Cultivated strong relationships with key accounts in hotels and catering sectors.
- Secured major tenders, resulting in significant revenue increases.
- Expanded into new territories by implementing effective sales strategies.
- Collaborated with logistics, customer service, and finance teams to enhance order fulfillment.
Senior Sales & Marketing Coordinator
N LIVING (HORECA DIVISON - NABINA HOLDINGS)
Doha
02.2022 - 08.2024
- Facilitated events for sales managers, fostering robust relationships with prospects and clients.
- Prepared detailed quotations, productivity reports, and proposals to enhance sales initiatives.
- Resolved customer complaints and addressed inquiries regarding policies and procedures.
- Maintained accurate monthly and annual sales records within company ERP system.
- Generated comprehensive sales reports for management to guide future sales strategies.
- Submitted updated inventory reports to management for review.
- Coordinated with vendors and logistics on shipment and customs clearance documentation.
Operations Manager
Qatar Fruit Zone Pvt Ltd. (Edible Arrangements)
Doha
03.2020 - 11.2021
- Spearheaded implementation of strategies to achieve business plan and profitability goals.
- Implemented process improvements to streamline workflows across all departments.
- Resolved customer complaints promptly, maintaining optimal levels of satisfaction.
- Analyzed and controlled operational expenses for materials, supplies, and equipment.
- Oversaw financial management, including budget management, accounting, and payroll activities.
Restaurant Manager
Theobroma Patisserie
Mumbai
09.2018 - 12.2019
- Managed all aspects of restaurant operations, optimizing staff management and guest interactions.
- Executed marketing plans to increase sales and profits while controlling costs.
- Established and managed business plans to drive profitable food and beverage sales.
- Provided training to enhance team performance in food preparation and customer service.
- Implemented food cost and quantity charts to minimize waste using FIFO Method guidelines.
- Enforced food safety procedures in compliance with sanitary regulations.
- Planned inventory and procured supplies efficiently.
- Resolved customer complaints, fostering loyalty and maximizing repeat business.
Sales & Operations Manager
Bakers Hotel
London
04.2012 - 04.2018
- Drove comprehensive sales initiatives that resulted in revenue growth via market analysis and client acquisition.
- Managed annual monitoring of productivity and goal progress, achieving margin targets within budget.
- Implemented an online system for meeting bookings, minimizing scheduling conflicts and enhancing vendor management.
- Conducted audits to ensure compliance while reviewing guest feedback and supervising inventory for profitability.
Area Manager
Patisserie-Valerie
London
03.2009 - 03.2012
- Ensured efficient operations across all branches, maintaining product quality and cleanliness.
- Conducted regular site visits to assess store conditions and staff adherence to SOPs.
- Tracked sales performance and analyzed KPIs to identify areas for improvement.
- Provided leadership and coaching to branch managers, enhancing overall team performance.
- Managed P&L for the area, optimizing food and labor costs within budget constraints.
Area Manager
SUBWAY
London
09.2006 - 02.2009
- Directed Subway operations in London, ensuring exceptional customer service and hygiene standards.
- Achieved consistent 100% ratings on mystery shopper evaluations over three years.
- Trained teams to uphold Subway standards and enhance service efficiency.
- Resolved operational challenges, promoting efficiency and positive customer experiences.
Education
Post-Graduation Diploma - Business Management
Wilson College
United Kingdom01.2008
Advanced Diploma - Business Management
Wilson College
United Kingdom09.2006
Bachelor of Commerce -
Mumbai University
India03.2006
Skills
- Microsoft Office proficiency
- ERP systems Knowledge
- Google workspace tools
- Hospitality operations management
- Sales tactics
- Market research and analysis
- Client relationship management
- Financial oversight and analysis
- Customer engagement strategies
- Inventory oversight
- Budgeting skills
- Performance assessment strategies
- Strategic business planning and development
Certification
- Lead Auditor ISO 9001-2015, IQS, Doha, Qatar, 07/16/24
- ISO 2200 - Food Safety Management System, IQS, Doha, Qatar, 07/21/24
Languages
English & Hindi
Personal Information
- Date of Birth: 11/12/84
- Nationality: Indian
Timeline
Senior Sales Consultant (HORECA Department)
Brymax Home
09.2024 - 11.2025
Senior Sales & Marketing Coordinator
N LIVING (HORECA DIVISON - NABINA HOLDINGS)
02.2022 - 08.2024
Operations Manager
Qatar Fruit Zone Pvt Ltd. (Edible Arrangements)
03.2020 - 11.2021
Restaurant Manager
Theobroma Patisserie
09.2018 - 12.2019
Sales & Operations Manager
Bakers Hotel
04.2012 - 04.2018
Area Manager
Patisserie-Valerie
03.2009 - 03.2012
Area Manager
SUBWAY
09.2006 - 02.2009
Post-Graduation Diploma - Business Management
Wilson College
Advanced Diploma - Business Management
Wilson College
Bachelor of Commerce -
Mumbai University