Altaz Lavji
Dallas,TX
Summary
A passionate and results-oriented Senior UX/UI Designer with 10 years of experience in crafting user-centered experiences across web, responsive, and mobile applications. Proven ability to lead the design process, conduct user research, create user flows, and develop high-fidelity prototypes that drive user engagement and business goals. Skilled in various UX/UI design tools and possess excellent communication and collaboration skills to work effectively with cross-functional teams.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Lead Design System Designer
Citi Bank
09.2021 - 12.2023
- Developed components and and implemented guideline documentation for a design system to maintain consistency across multiple product lines, resulting in a 30% improvement in design efficiency and a 25% reduction in development time.
- Led and designed creating a dispute for Merchant Installment Loans, from research to development, leading to a 30% reduction in dispute calls.
- Conducted user research and usability testing to gather insights and validate design decisions for adding an authorized user, resulting in a 20% increase in user satisfaction.
- Led redesign of Virtual Account Number flow for web and mobile applications that reduced fraud transactions and saved $32 million on average monthly.
- Designed user personas, user flows, wireframes, prototypes, and high-fidelity designs using Figma.
- Worked closely with front-end developers to ensure accurate implementation of design specifications and maintain design integrity.
- Collaborated with product managers and stakeholders to define project objectives and priorities, ensuring alignment with business goals and user requirements.
- Mentored junior designers in best practices of system design, fostering a culture of continuous learning within the organization.
Product Designer
HotelsOnline
03.2021 - Current
- Spearheaded a high-fidelity proof of concept of our mobile app MVP used to raise over $50,000 in investments in 2 months
- Organized and conducted usability testing and leveraged HotelsOnline's design system to create high-fidelity prototypes using research insights and user feedback
- Researched and identified multiple user pain points by examining 100+ user reviews, 32 users via survey, and 5 on-site interviews with property managers to create 3 unique user personas to help find solutions to the existing user problems
- Conducted user research, usability testing, and analysis of user feedback to inform design decisions and drive continuous improvement.
- Designed and implemented user interfaces for web and mobile applications, focusing on usability, accessibility, and visual appeal.
Visual Designer
Endive Infotech
06.2019 - 03.2021
- Led SaaS product design strategy applying UX research methodologies to understand user needs and preferences, resulted in a 35% reduction in user onboarding time and a 20% increase in user retention.
- Led the design and implementation of B2B software solutions, collaborating closely with product managers and developers to create user-centered designs that met the unique needs of business clients.
- Conducted stakeholder interviews and user research to gain insights into the workflows and pain points of B2B users, resulting in streamlined interfaces and improved efficiency for enterprise customers.
- Conducted heuristic evaluations and usability tests to identify usability issues and recommend design improvements.
- Contributed to the implementation of a design system, improving design consistency and efficiency across multiple product teams.
- Facilitated daily stand-up meetings with onsite and offshore teams to maintain efficient Agile project management.
Product Designer & Developer
ASNA Constructions
01.2019 - 05.2019
- Designed and developed responsive WordPress website using technologies like JavaScript, HTML5, CSS3, resulted in a 25% increase in new business clients.
- Collaborated with the SEO and marketing team to improve website ranking.
- Collaborated with stakeholders to define project requirements and priorities, ensuring alignment with business goals and user needs.
- Developed a site map, user flows, and wireframes created the information architecture, designed mockups based on findings to develop user requirements, and developed the responsive website.
UX UI Designer
Excellence Community Schools
08.2018 - 01.2019
- Spearheaded a redesign of the 5 different pre-K-12 schools' websites using HTML, CSS, and Finalsite, and achieved an additional 12% of new admissions for the year.
- Led design aesthetic, style guide, and responsive UX wireframe design as Lead Designer for ECS's website redesign.
- Led user research and usability testing with parents to empathize with their pain points and needs and validate design decisions, resulting in a 20% increase in user satisfaction.
- Coordinated closely with the school principals and teachers to incorporate their continuous feedback and insights.
UX Academic Tutor
Touro College
02.2018 - 08.2018
- Delivered over 150 hours of one-on-one mentoring on two core courses, 'UX/UI Design Principles' and 'Design Thinking and Methodology'
- Developed and implemented a student feedback system, leading to a 40% increase in student feedback submissions.
UX Designer
Tata Consultancy Services
12.2011 - 11.2015
- Led the redesign of the Telstra Communications website, resulting in a 25% increase in user engagement and a 30% decrease in bounce rate.
- Managed a team of designers and developers in the creation of a new e-commerce platform, driving a 20% increase in online sales within the first quarter of launch.
- Contributed to redesigning the checkout process, reducing cart abandonment by 25%
- Conducted extensive user research and usability testing to understand customer behavior and preferences, resulting in data-driven design decisions that improved user satisfaction and engagement.
- Created accessible designs that met W3C standards and WCAG guidelines.
- Contributed to project brainstorms sessions to visualize complex client strategies for use in key business presentations for target audiences.
- Collaborated with the development team to ensure pixel-perfect implementation of the UI.
Education
Master of Science - Instructional Technology
Touro College, NY
New York, NY06.2021
Master of Arts - Multimedia And Web Design
Touro College, NY
New York07.2019
BBA - Business Administration With Computer Application
Madurai Kamaraj University, India
Mumbai, India05.2014
Skills
- Figma
- Miro
- Sketch
- Adobe XD
- Design System
- Creative Ideation
- Interaction Design
- Product Design
- Information Architecture
- User Interviews
- Problem Solving
- User Research
- Heuristic Evaluation
- Competitive Analysis
- Attention to Detail
- Journey Mapping
- Usability Testing
- Accessibility Guidelines
- HCI
- A/B Testing
- Teamwork and Collaboration
- Storyboarding
- Mockups and prototyping
- Analytical Skills
- Verbal & written communication
Websites
Accomplishments
- Academic Excellence Award - Touro College (2021)
- The Synthesizer UX/UI Design Showcase (2019)
- Academic Excellence Scholarship - Touro College, NY (2018)
Phone
- Mobile, (908) 499-6504
- Mobile, (469) 444-0920
Other Work
- Wipro BPO | Business Associate - Mumbai, India | January 2010 - December 2011
- Mphasis an HP Company | Customer Support Officer - Gujarat, India | September 2009 - January 2010
Certification
- UX Design: Creating Personas, LinkedIn - Jan 2024
- Figma for UX Design: LinkedIn - Jul 2021
Timeline
Lead Design System Designer
Citi Bank
09.2021 - 12.2023
Product Designer
HotelsOnline
03.2021 - Current
Visual Designer
Endive Infotech
06.2019 - 03.2021
Product Designer & Developer
ASNA Constructions
01.2019 - 05.2019
UX UI Designer
Excellence Community Schools
08.2018 - 01.2019
UX Academic Tutor
Touro College
02.2018 - 08.2018
UX Designer
Tata Consultancy Services
12.2011 - 11.2015
Master of Science - Instructional Technology
Touro College, NY
Master of Arts - Multimedia And Web Design
Touro College, NY
BBA - Business Administration With Computer Application
Madurai Kamaraj University, India