Althea A. Fung
New York,NY
Summary
A reliable and engaging digital content professional with expertise in networking, product development, team motivation, and thought-provoking content creation. Possessing an out-of-the-box and creative mindset, committed to driving continuous improvements in processes and audience experiences to enable growth.
Overview
8
8
years of professional experience
Work History
Director, Health Editorial
Weber Shandwick
05.2022 - Current
- Developed and executed comprehensive executive communications strategies for two C-suite executives and three regional presidents in the pharmaceutical industry, resulting in a 1,900% increase in impressions and a 3,1000% increase in engagement for one executive
- Crafted personalized messaging for pharmaceutical industry executives and large organizations to drive brand awareness and position executives as thought leaders within their industry
- Implemented a streamlined content creation and distribution process, reducing turnaround time for executive communications deliverables
- Led an editorial team that produced high-quality content for distribution across multiple platforms
- Wrote, edited, and produced engaging content for executives, including speeches, thought leadership articles, newsletters, bylines, op-eds, and social media content
- Collaborated with key stakeholders to create and implement a targeted sponsored content campaign.
Branded Content Editor
FirstWord Group
07.2021 - 03.2022
- Shaped the overarching content marketing strategy, ensuring digital channels and touchpoints align with the organization's voice, tone, and editorial guidelines
- Spearheaded the creation of multimedia marketing campaigns highlighting pharmaceutical industry trends for subscribers
- Created, designed, and edited articles about the various reports, studies, and surveys conducted by FirstWord relating to the pharmaceutical industry
- Implemented SEO best practices into all published content to improve organic search traffic and visibility within the publication
- Worked with editorial team members to produce thought leadership articles, increasing brand recognition and credibility
- Collaborated with sales and business intelligence teams to identify top business priorities and conducted in-depth metrics analysis for branded content initiatives.
Senior Digital Editor
NewYork-Presbyterian
01.2017 - 07.2021
- Deployed and oversaw editorial planning for webpages, e-newsletters, and other electronic marketing activities
- Orchestrated content strategy and content management overhaul for the NewYork-Presbyterian website
- Managed the editorial production process for the website accessibility initiative
- Collaborated with the UX/UI team to optimize user experience on the website redesign initiative
- Coordinated interviews with sources, including C-suite executives and physician leaders
- Served as project manager for a variety of complex web content projects and oversaw content production workflows and assignments to meet deadlines.
Editor
Greater New York Hospital Association
06.2016 - 01.2017
- Developed strategic communications plans across several healthcare-related topics
- Served as chief copy-editor for print publications, including guidebooks
- Analyzed and edited content for various member publications on topics including hospital finance, legal and regulatory compliance, and diversity and inclusion
- Created technical outlines and drafts for review and approval by technical specialists and project management ensuring that final documents met applicable contract requirements and regulations.
Education
MS - Journalism
Columbia University
New York, NY05.2010
BA - Journalism
SUNY College at New Paltz
New Paltz, NY08.2007
Skills
- Microsoft Office (Excel, Word, PowerPoint)
- Adobe Creative Suite (Dreamweaver, PhotoShop, InDesign)
- Adobe Experience Manager
- Drupal
- Wordpress
- Google Analytics
- AHrefs
- Content Strategy
- Executive Communications
- Project Management
- Email Marketing
- Social Media Marketing
- Web Content Management
- Copywriting
- Copyediting
- Strategic Planning
- Verbal and written communication
- People Management
Timeline
Director, Health Editorial
Weber Shandwick
05.2022 - Current
Branded Content Editor
FirstWord Group
07.2021 - 03.2022
Senior Digital Editor
NewYork-Presbyterian
01.2017 - 07.2021
Editor
Greater New York Hospital Association
06.2016 - 01.2017
MS - Journalism
Columbia University
BA - Journalism
SUNY College at New Paltz