Summary
Overview
Work History
Education
Skills
Experiences & Activities
Timeline
Generic

Alton E Craig

Phoenix,Arizona

Summary

8+ years of experience with managing full-service agencies. 2+ years operating as a manager & franchise lead in digital advertising. Handled paid search, social advertising, client reporting, and developed marketing strategies that we implemented at the local and national scale for small businesses and franchise brands. Approached tasks with a team-oriented focus. Extremely proficient in collaborating ideas from multiple team members and different departments to form actionable results with data to support them.

Overview

11
11
years of professional experience

Work History

Senior Manager, Marketing Services

Cybermark International
Phoenix, AZ
12.2021 - Current
  • Oversee all SMB clients, projects, and activities associated with the paid advertising department.
  • Responsible for initiating, presenting, and developing marketing strategies for the corporate teams. If approved, these strategies are implemented at the local and national level for numerous small businesses and franchise brands.
  • Collaborate with the project manager and the marketing director to establish streamlined onboarding processes to improve meeting project deadlines to scale the small business department.
  • Initiate department meetings to cultivate ideas for new advertising strategies and concepts to improve clients' ROI.
  • Lead the hiring, interviewing, and training process for advertising specialists involved in the paid advertising department.
  • Developed and effectively analyzed paid search and social campaigns to drive scalable strategies to grow the client's ROI.

Manager, Marketing Services

Cybermark International
Phoenix, AZ
07.2020 - Current
  • Assist in managing the paid advertising team by operating as a franchise lead for multiple franchises and manager at CyberMark.
  • Collaborate frequently with project managers, marketing specialists and client services to make sure tasks are delegated, implemented and executed efficiently.
  • Handle paid search, social advertising, and assist in generating and presenting monthly reports to the corporate teams and clients.
  • Developed and effectively analyzed paid search and social campaigns to drive scalable strategies to grow the client's ROI.
  • Initiate and develop marketing strategies that are implemented at the local and national scale for numerous small businesses and franchise brands.

Sr. Google Ads Agency Account Strategist

TTEC assigned to Google
Tempe, AZ
01.2020 - Current
  • Developed, and evaluated scalable GOOGLE strategies for 25 agencies while also growing their business partnerships with over a total of 100 clients quarter over quarter.
  • Analyzed industry trends to drive continuous campaign improvements.
  • Worked closely with client to drive revenue and product adoption targets when developing new strategies.
  • Collaborated with C-level Executives to provided strategic and actionable steps for small to mid-size businesses for quarter over quarter growth
  • Continuous education on Google Ads updates and industry strategies

Google Ads - Agency Account Strategist

TTEC assigned to Google
Tempe, AZ
03.2018 - 12.2019
  • Consulted with agencies to provide product knowledge and effective marketing strategies for new acquisitions.
  • Effectively assisted agencies to create and optimize pay-per-click (PPC) digital advertising campaigns.
  • Helped organizations to develop tailored strategy to execute Search, Display, Video, PLA & Re-marketing campaigns to exceed client set goals.
  • Effectively balance the client and agency needs when implementing new strategies for product adoption.

Google AdWords - Agency Development Manager

TTEC assigned to Google
Tempe, AZ
03.2015 - 12.2018
  • Co-manage 60 agencies for an average AdWords spend of $7 Million in revenue over a quarter.
  • Developed cost effective and scalable strategies to grow the assigned agencies digital advertising portfolio.
  • Exceeded Q2 revenue goal by $833,871, ending with $7,724,396 in Google Ads spend.
  • Primarily focusing on growing digital agencies acquisitions, by providing sales training on Google products, account management, strategic sales, and analytical support.

Education

Bachelor of Science - Sports Science Fitness Management, Business Administration

North Carolina A & T State University
Greensboro, NC
05.2014

Skills

  • Proficient at coordinating, strategizing, and executing projects
  • Excellent at initiating collaborative approaches between department to achieving goals
  • Efficient work flow management to delegate tasks and meet deadlines
  • Proficient at conflict resolution and communicating effectively
  • Proficient at analyzing, reporting and presenting client data
  • Exceptional at building rapport to grow the client and agency relationship

Experiences & Activities

  • 1st place in Men’s Physique Class A Division, (Whitney Jones Classic (November 2021)
  • Top 4 in the Nation Men’s Physique Class B Division (NPC Nationals December 2021)



Timeline

Senior Manager, Marketing Services

Cybermark International
12.2021 - Current

Manager, Marketing Services

Cybermark International
07.2020 - Current

Sr. Google Ads Agency Account Strategist

TTEC assigned to Google
01.2020 - Current

Google Ads - Agency Account Strategist

TTEC assigned to Google
03.2018 - 12.2019

Google AdWords - Agency Development Manager

TTEC assigned to Google
03.2015 - 12.2018

Bachelor of Science - Sports Science Fitness Management, Business Administration

North Carolina A & T State University

Similar Profiles

CREATE PROFILE
Alton E Craig