Alvaro Ayala, M.A
Mission,TX
Summary
Experience in mass communications, customer service, digital marketing, higher education, and public relations. Ability to work with a team, alone, and under pressure. Create and distribute written or visual content that is best suitable for a client's needs. Ability to work with Microsoft, Adobe, and Apple applications.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Curriculum Specialist
South Texas College
12.2022 - Current
- Help develop new degrees and certificates and revise existing educational programs to enhance instructional programs.
- Help support HB2504 compliance to meet regulatory state requirements.
- Assist with day-to-day duties by drafting research proposals and compliance information and compiling necessary data to understand the college's strengths and improvement needs.
- Evaluated existing curricula and made recommendations for revisions, resulting in improved learning outcomes.
- Developed research reports presented to the STC chair and shareholders in data summits.
Substitute Teacher
Kokua Education / Idea Public Schools
08.2022 - 11.2022
- Substitute teacher for Idea Public School across the Rio Grande Valley, Grades Pre-K-12th.
- Implemented behavior modification strategies, resulting in improved self-regulation and classroom participation among students.
- Increased student comprehension by utilizing differentiated instruction methods tailored to individual learning styles.
Content Writer/Community Outreach Specialist
UTRGV Office for Sustainability
07.2021 - 05.2022
- Create and draft relevant written content such as articles, press releases, and website content.
- Promote University efforts and educate audience on sustainability-driven initiatives and events the department held.
- Promote sustainable practices across campus and the local community.
Master Control Syndication Specialist
Entravision Communications
07.2020 - 07.2021
- Make sure all paid advertisements air on time on dedicated networks.
- Assist with syndicated programming for local television stations.
- Edit syndicated programmings to ensure no "black-outs" were aired on live signals.
Content Copywriter
Cobalt Digital Marketing
03.2019 - 05.2021
- Create written content based on client needs and branding.
- Copywrite articles for clarity, relevancy, and accuracy.
- Distribute to the client's website/social media platforms regarding a relevant subject that was assigned.
- I reviewed and edited the final copy for accuracy and to correct grammar errors.
- Increased brand awareness by creating compelling content for website landing pages, blog posts, and email newsletters.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
Guest Services Specialist
Bert Ogden Arena
08.2018 - 12.2019
- Assist arena guests with any questions, comments, concerns, complaints, praise, or criticism they might encounter during arena events.
- Troubleshoot solutions to the best of my abilities with arena guests.
- I became a notable role player among my higher-ups and assisted other supervisors with anything they needed.
- Responded quickly to emergency situations, prioritizing guest safety and comfort.
- Handled high-pressure situations with grace, maintaining professionalism at all times.
Education
Masters of Arts - Communication -
University of Texas - Rio Grande Valley
Edinburg, TX05.2022
B.A: Mass Communications - Public Relations -
University of Texas - Rio Grande Valley
Edinburg, TX05.2018
Skills
- Bi-Lingual
- Customer Service
- Writing
- Video Editing
- Public Speaking
- Curriculum Mapping
- Team building
- Self Motivation
- Feedback implementation
- Multimedia integration
- Educational leadership
- Teamwork and Collaboration
- Attention to Detail
- Problem-solving abilities
Certification
- Media Relations and Strategic Communication
- UTRGV Graduate Certification - 2022
- Ambassadors Cross Training Academy (ACTA Recipient) - South Texas College -2024
Languages
English
Full Professional
Spanish
Native or Bilingual
References
- Christina Cavazos -Director of Curriculum – South Texas College- cycavazos@southtexascollege.edu -
(956) 872–6422
- Esmeralda Eureste - Curriculum & Scheduling Coordinator - eeureste@southtexascollege.edu
(956) 872-1687
- Marianella Franklin - UTRGV Office for Sustainability Chief Sustainability Officer -marianella.franklin@utrgv.edu -
(956) 207-4983
- Bernice Lopez Smith - Entravision Communications - Senior Vice President - GM (Formerly) - blssmith@stirista.com - (512) 745-1190
Timeline
Curriculum Specialist
South Texas College
12.2022 - Current
Substitute Teacher
Kokua Education / Idea Public Schools
08.2022 - 11.2022
Content Writer/Community Outreach Specialist
UTRGV Office for Sustainability
07.2021 - 05.2022
Master Control Syndication Specialist
Entravision Communications
07.2020 - 07.2021
Content Copywriter
Cobalt Digital Marketing
03.2019 - 05.2021
Guest Services Specialist
Bert Ogden Arena
08.2018 - 12.2019
Masters of Arts - Communication -
University of Texas - Rio Grande Valley
B.A: Mass Communications - Public Relations -
University of Texas - Rio Grande Valley